Except that "Business Apps (Free)" isn't listed as an option to add to our subscriptions, so still can't assign to users to add the app icon to their launcher (direct URL method above still works fine though).

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joelganesan wrote:

Microsoft Bookings now available to E3, E5 users: 

https://products.office.com/business/office-365-roadmap?featureid=20461

Get access to the Office 365 Business apps for Enterprise subscriptions: 

https://support.office.com/article/Get-access-to-the-Office-365-Business-apps-for-Enterprise-subscriptions-5382dc07-aaa5-45c9-8767-502333b214ce