Forum Discussion
great product, disastrous name
IMHO Microsoft 365 is a huge step forward in IT Support for small business. But the name MS has chosen for it is a disaster.
We consultants will have to waste so much time explaining the difference...
I think every time you bundle products together the naming is not easy.
If you make it something simple then you have to explain in detail what it is.
Explaining office 365 to anyone is not easy. Let alone adding EMS. The Windows licenses is pretty standard.
Describing a package of tools in a name for marketing gets very wordy fast and not good for marketing. I certainly have a problem finding a good new name for it . You could add a tag line under the name. Productivity tools in a package. Windows 10, Office 365 with Enterprise Mobility and Security features.
Anyway I am no marketing expert as you can tell. However a simple name is just an opener as people instantly ask the question, what is it? Which opens the conversation.
If you make it something simple then you have to explain in detail what it is.
Explaining office 365 to anyone is not easy. Let alone adding EMS. The Windows licenses is pretty standard.
Describing a package of tools in a name for marketing gets very wordy fast and not good for marketing. I certainly have a problem finding a good new name for it . You could add a tag line under the name. Productivity tools in a package. Windows 10, Office 365 with Enterprise Mobility and Security features.
Anyway I am no marketing expert as you can tell. However a simple name is just an opener as people instantly ask the question, what is it? Which opens the conversation.