Forum Discussion
ElizabethBeals
Microsoft
MicrosoftNew Forrester Total Economic Impact™ study on the value of marketplace for customers
Today, we announced our 2023 Forrester Consulting Total Economic Impact™ study, commissioned by Microsoft, which found the Microsoft commercial marketplace delivered customers a 587% return on investment (ROI) with a payback period of less than six months. Forrester Consulting interviewed 10 customers that actively use the marketplace to quantify the opportunity. The research found that for a composite organization based on the interviewed customers the marketplace:
- Reduced employee time for onboarding new vendors by 75%.
- Reduced employee effort required for each procurement engagement by 50%.
- Optimized Azure cloud budget by recapturing up to 50% of at-risk spend.
Read the Azure blog for more on the study and how the marketplace simplifies and accelerates B2B tech commerce: The Total Economic Impact™ of the Microsoft commercial marketplace | Microsoft Azure Blog
1 Reply
- This is great confirmation of what we've been tracking with our partners enrolled in ISV Success and Marketplace Rewards programs - if you're a partner with a transact offer and not enrolled in one of the Microsoft partner programs, you may be missing out - come join the party!
-JL
