Two values in a cell

Hello,

I was looking for write two values in a single cell to count them. For example, the attached image shows cell1 having values 1 and 2; cell2 only 1 and cell3 3 and 1. I want excel to count how many times it has 1 in that range, which should be 3 times. However, according to excel it is only once since the only cell that has 1 alone is cell2. Is there any way that I can add 2 values in a cell so excel recognise as a separate value?

Thanks for reading;

Santiago