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Benze_'s avatar
Benze_
Copper Contributor
Sep 05, 2019

Marketing Catalyst Econometrics Modelling

Hi all,  Can someone help me understand what "Marketing Catalyst Econometrics Modelling" means?   Thank You.
BI & Data Analysis
excel
IngeborgHawighorst's avatar
IngeborgHawighorst
MVP
Sep 06, 2019

Benze_ When I google the term, this question comes up as the first result, so it's not really a common term. Where did you come across it? Why are you asking about this in an Excel forum? What is the link to Excel?

  • Benze_'s avatar
    Benze_
    Copper Contributor
    Sep 06, 2019

    IngeborgHawighorst Hi, Thanks for the concern. I believe this word is associated with brand performance and marketing strategy. For example, you'll want to know; How much your company spent in a given time period, What types of marketing strategy they employed and Which media platforms were used. 

    Since I use Excel as my research tool, I thought someone in this forum could be knowing what the term meant.  Therefore, I would like to know what methods and methodologies are used to generate such a report? 

    • SergeiBaklan's avatar
      SergeiBaklan
      MVP
      Sep 07, 2019

      Benze_ 

      I never deal with this model, but most probably you'll find more information if use more traditional term Marketing Mix Modelling (MMM) and add regression analysis to your search.

Resources

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","body@stringLength":"165","rawBody":"

Hi all, 

Can someone help me understand what \"Marketing Catalyst Econometrics Modelling\" means?

 

Thank You.

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Hi all, 

Can someone help me understand what \"Marketing Catalyst Econometrics Modelling\" means?

 

Thank You.

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Benze_ When I google the term, this question comes up as the first result, so it's not really a common term. Where did you come across it? Why are you asking about this in an Excel forum? What is the link to Excel?

","body@stringLength":"413","rawBody":"

 When I google the term, this question comes up as the first result, so it's not really a common term. Where did you come across it? Why are you asking about this in an Excel forum? What is the link to Excel?

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IngeborgHawighorst Hi, Thanks for the concern. I believe this word is associated with brand performance and marketing strategy. For example, you'll want to know; How much your company spent in a given time period, What types of marketing strategy they employed and Which media platforms were used. 

Since I use Excel as my research tool, I thought someone in this forum could be knowing what the term meant.  Therefore, I would like to know what methods and methodologies are used to generate such a report? 

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Benze_ 

\n

I never deal with this model, but most probably you'll find more information if use more traditional term Marketing Mix Modelling (MMM) and add regression analysis to your search.

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