I need the Formual...

Hi there, 

I need the formulas for the blue and pink circle. 

Each of the highlighted fields are dances. If an X is placed in the cell that means the skater is dancing that particular dance and therefore the cost of that dance is $12. If they are skating more than one dance then for however many X's are in that row times 12 is what is to be calculated in the Blue circle. i need the formula for that . 

and essentially in the pink circle as well except that cost is $13 per dance. 

Can someone teach me how to write these formulas?