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Izzy90
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Sep 30, 2021
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How do I get highest CTR(CTR = clicks/impressions) given columns for clicks and impressions

Given 2 columns with 161 rows of data for clicks and impressions of a campaign, I am trying to find highest ClickThroughRate(CTR=clicks/impressions) of all. How do I do it? 

I am looking for approaches without creating a new column for CTR and running MAX function on it. 

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Given 2 columns with 161 rows of data for clicks and impressions of a campaign, I am trying to find highest ClickThroughRate(CTR=clicks/impressions) of all. How do I do it? 

I am looking for approaches without creating a new column for CTR and running MAX function on it. 

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Given 2 columns with 161 rows of data for clicks and impressions of a campaign, I am trying to find highest ClickThroughRate(CTR=clicks/impressions) of all. How do I do it? 

I am looking for approaches without creating a new column for CTR and running MAX function on it. 

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How do I get highest CTR(CTR = clicks/impressions) given columns for clicks and impressions","moderationData":{"__ref":"ModerationData:moderation_data:2801126"},"body":"

Izzy90 

\n

Let's say clicks are in A2:A162 and impressions in B2:B162.

\n

Use the following formula, confirmed with Ctrl+Shift+Enter to turn it into an array formula:

\n

 

\n

=MAX(A2:A162/B2:B162)

","body@stripHtml({\"removeProcessingText\":false,\"removeSpoilerMarkup\":false,\"removeTocMarkup\":false,\"truncateLength\":200})@stringLength":"204","kudosSumWeight":1,"postTime":"2021-09-30T14:43:43.068-07:00","lastPublishTime":"2021-09-30T14:43:43.068-07:00","solution":true,"metrics":{"__typename":"MessageMetrics","views":1424},"visibilityScope":"PUBLIC","placeholder":false,"originalMessageForPlaceholder":null,"isEscalated":null,"entityType":"FORUM_REPLY","eventPath":"category:microsoft365/category:products-services/category:communities/community:gxcuf89792board:ExcelGeneral/message:2801074/message:2801126","replies":{"__typename":"MessageConnection","pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null},"edges":[{"__typename":"MessageEdge","cursor":"MjUuM3wyLjF8aXwzfDEzMjowfGludCwyODAxMTUwLDI4MDExNTA","node":{"__ref":"ForumReplyMessage:message:2801150"}}]},"body@stripHtml({\"removeProcessingText\":true,\"removeSpoilerMarkup\":true,\"removeTocMarkup\":true,\"truncateLength\":200})@stringLength":"204","images":{"__typename":"AssociatedImageConnection","edges":[],"totalCount":0,"pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null}},"attachments":{"__typename":"AttachmentConnection","pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null},"edges":[]},"videos":{"__typename":"VideoConnection","edges":[],"totalCount":0,"pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null}},"customFields":[]},"ModerationData:moderation_data:2801150":{"__typename":"ModerationData","id":"moderation_data:2801150","status":"APPROVED","rejectReason":null,"isReportedAbuse":false,"rejectUser":null,"rejectTime":null,"rejectActorType":null},"ForumReplyMessage:message:2801150":{"__typename":"ForumReplyMessage","uid":2801150,"id":"message:2801150","revisionNum":1,"author":{"__ref":"User:user:1171747"},"readOnly":false,"repliesCount":1,"depth":2,"hasGivenKudo":false,"subscribed":false,"board":{"__ref":"Forum:board:ExcelGeneral"},"parent":{"__ref":"AcceptedSolutionMessage:message:2801126"},"conversation":{"__ref":"Conversation:conversation:2801074"},"subject":"Re: How do I get highest CTR(CTR = clicks/impressions) given columns for clicks and impressions","moderationData":{"__ref":"ModerationData:moderation_data:2801150"},"body":"It worked. That was easy. Thank you 🙂","body@stripHtml({\"removeProcessingText\":false,\"removeSpoilerMarkup\":false,\"removeTocMarkup\":false,\"truncateLength\":200})@stringLength":"38","kudosSumWeight":0,"postTime":"2021-09-30T14:59:39.491-07:00","lastPublishTime":"2021-09-30T14:59:39.491-07:00","metrics":{"__typename":"MessageMetrics","views":1377},"visibilityScope":"PUBLIC","placeholder":false,"originalMessageForPlaceholder":null,"isEscalated":null,"solution":false,"entityType":"FORUM_REPLY","eventPath":"category:microsoft365/category:products-services/category:communities/community:gxcuf89792board:ExcelGeneral/message:2801074/message:2801150","replies":{"__typename":"MessageConnection","pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null},"edges":[{"__typename":"MessageEdge","cursor":"MjUuM3wyLjF8aXwxfDEzMjowfGludCwyODAxMjA4LDI4MDEyMDg","node":{"__ref":"ForumReplyMessage:message:2801208"}}]},"customFields":[],"attachments":{"__typename":"AttachmentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null}}},"ModerationData:moderation_data:2801208":{"__typename":"ModerationData","id":"moderation_data:2801208","status":"APPROVED","rejectReason":null,"isReportedAbuse":false,"rejectUser":null,"rejectTime":null,"rejectActorType":null},"ForumReplyMessage:message:2801208":{"__typename":"ForumReplyMessage","author":{"__ref":"User:user:1171747"},"id":"message:2801208","revisionNum":1,"uid":2801208,"depth":3,"hasGivenKudo":false,"subscribed":false,"board":{"__ref":"Forum:board:ExcelGeneral"},"parent":{"__ref":"ForumReplyMessage:message:2801150"},"conversation":{"__ref":"Conversation:conversation:2801074"},"subject":"Re: How do I get highest CTR(CTR = clicks/impressions) given columns for clicks and impressions","moderationData":{"__ref":"ModerationData:moderation_data:2801208"},"body":"Would you please help me with the other question I have in here
https://techcommunity.microsoft.com/t5/excel/find-cost-per-1000-impressions-over-first-10-days/m-p/2801179 
Thanks in advance 🙂","body@stripHtml({\"removeProcessingText\":false,\"removeSpoilerMarkup\":false,\"removeTocMarkup\":false,\"truncateLength\":200})@stringLength":"199","kudosSumWeight":0,"repliesCount":0,"postTime":"2021-09-30T15:29:37.754-07:00","lastPublishTime":"2021-09-30T15:29:37.754-07:00","metrics":{"__typename":"MessageMetrics","views":1373},"visibilityScope":"PUBLIC","placeholder":false,"originalMessageForPlaceholder":null,"isEscalated":null,"solution":false,"entityType":"FORUM_REPLY","eventPath":"category:microsoft365/category:products-services/category:communities/community:gxcuf89792board:ExcelGeneral/message:2801074/message:2801208","customFields":[],"attachments":{"__typename":"AttachmentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","hasNextPage":false,"endCursor":null,"hasPreviousPage":false,"startCursor":null}}},"QueryVariables:MessageSolutions":{"__typename":"QueryVariables","id":"MessageSolutions","value":{"first":10,"constraints":{"topicId":{"eq":"message:2801074"},"solution":{"eq":true}},"sorts":{"postTime":{"direction":"ASC"}},"useAvatar":true,"useAuthorLogin":true,"useAuthorRank":false,"useBody":true,"useKudosCount":false,"useTimeToRead":false,"useMedia":true,"useRepliesCount":false,"useSearchSnippet":false,"useAcceptedSolutionButton":true,"useSolvedBadge":false,"useAttachments":true,"useTags":false,"useUserHoverCard":false,"useNodeHoverCard":false,"usePreviewSubjectModal":false,"useMessageStatus":false}},"CachedAsset:text:en_US-components/community/Navbar-1745505307000":{"__typename":"CachedAsset","id":"text:en_US-components/community/Navbar-1745505307000","value":{"community":"Community 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