Find mismatches

I simplified all my data and removed all the offending numerals - I hope this won't be rejected.  Harun, thank you, but I used Laura's instructions because they look simpler and I am not a sophisticated Excel user at all.  I really need step-by-step help.  Thanks in advance.

Here is my data:

Using Laura's instructions, I selected cells B2 to B16 and entered this formula:

=$A2:$A16<>$B2:$B16   

 and got these results as expected:

Then I highlighted cells B2 and C2 and right-clicked Insert then Shift cells down and got this:

The results I want would have no fill in B3 and B4.  The rest of Column B would have the pink fill.

My goal is as I insert blank row(s) in Column B and C, the rule compares the values as they exist after the insertion.  If it worked the way I want, the final results after I insert all the necessary blank rows would look like this:

Is there a way to do this?  There are times I use the boilerplate duplicate value conditional formatting, and inserting blank rows successfully readjust all the ones below it.  But this is a more complicated operation.  Any help is much appreciated.