Forum Discussion
I have a question about upcoming FY26 on the Distributor side minimum of 30 million USD TTM billed.
Hello,
I am including a link to the distributor requirements here.
Notifications for January enforcement started this month. I am including a link to our FAQ . This FAQ includes information on how to determine your anniversary month on page 5 and information on how TTM is calculated is available on page 4.
Please note that both links will require a login to partner.microsoft.com
according to https://partner.microsoft.com/nl-nl/partnership/cloud-solution-provider/find-a-provider#! there are 18 Disti's active in NL.
Of course the region they can sell in is EMEA, so if 18 disti's in NL achieve the 30Mio goal = 540 Mio
Expand to 15 regions worldwide with each x disti's achieving the 30 Mio quickly explodes into a lot of money.
Bigger is better in this case, because more countries to sell in = "easier" attainment.
There’s still over a year left to reach the 30M revenue target. Personally, I don’t think even if the vendor or regional teams were to sit down and discuss it, the requirements would Not change conditions in FY26. My company is only authorized to distribute within Thailand. Unless we bring in indirect resellers who can reach customers in regions where distribution is permitted, we’re limited in how much we can scale.
Last year, we achieved 25M USD in sales. But if, by the time of evaluation, we haven’t hit the target, I’ll probably have to move on and look for another brand to work with. At the end of the day, it’s a survival game — who can adapt and hit the numbers. I’ve come to terms with it now, though I was quite stressed at first.
Its divided by geos as found at https://learn.microsoft.com/th-th/partner-center/enroll/regional-authorization-overview#asia-and-pacific-region-and-market
I'd expect your company to be allowed to sell in all countries on that list.
That is indeed a very good solution to help us quickly reach the 30 million target. In my country, before they became a Partner direct bill customer, they had very high sales with us in previous years. I might suggest to my Product Manager to launch a campaign or some kind of initiative to attract them back and boost ad spend. Thank you for the great recommendation.
Looking at the EU market I'm in, we've been seeing a lot of consolidations in the past years. Also disti's are consolidating and merging together.
On the other hand, also Direct Bill partners are being pushed towards the channel, so that also means an opportunity for you as a disti to onboard them as a reseller thru you. You help them retain their CSP business, and they help you meet the 30M requirement.
