By Nicole Dezen, Chief Partner Officer and CVP, Global Channel Partner Sales
This week at Microsoft Ignite, we are defining what it means to be a Frontier Firm—organizations that embed AI across every layer of their business. A Frontier Firm is a next-generation organization built for the AI era. These companies blend human judgment with AI agents to scale faster, make smarter decisions, and deliver more value.
The foundation for success for Microsoft partners begins with becoming Customer Zero. These partners go beyond selling AI. They internalize and operationalize it and bring meaningful credibility to every customer engagement. This approach builds real-world experience, insights, and transforms the partner’s go-to-market with capability and expertise that differentiates them with customers.
By leading as Frontier Firms, these Customer Zero partners enrich employee experiences, reinvent customer engagement, reshape business processes, and bend the curve on innovation with AI, Copilots, and agents across their own organizations.
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