Do your deep customer support capabilities set you apart?
Announced at Microsoft Ignite, the Solutions Partner designation for Support Services publicly recognizes and rewards partners with the capabilities required to deliver a quality support experience to customers. The designation highlights your proven support capabilities and differentiates you in the market. It also unlocks valuable incentives including performance-based cost savings and enhanced support, both of which will be available through the upcoming Microsoft Unified for Partners offer coming later in 2026. Don't miss this opportunity to stand out and further develop your support capabilities. Start the eligibility assessment process today for a chance to earn a 5% discount on your next Microsoft Premier Support for Partners (PSfP) contract renewal. Learn more about the designation nowView Microsoft Ignite sessions on demand
Microsoft Ignite sessions are now available on demand. Whether you were unable to attend this year's event or just want a refresher, you can catch up on what you missed, relive your favorite moments, and continue to gain transformative insights. Check out the post-event blog for more information, and visit the Microsoft Ignite page to view recorded sessions. Revisit Microsoft Ignite sessionsPartner Blog | Partners leading the AI transformation: Microsoft Ignite 2025 recap
This week at Microsoft Ignite, we are defining what it means to be a Frontier Firm—organizations that embed AI across every layer of their business. A Frontier Firm is a next-generation organization built for the AI era. These companies blend human judgment with AI agents to scale faster, make smarter decisions, and deliver more value. The foundation for success for Microsoft partners begins with becoming Customer Zero. These partners go beyond selling AI. They internalize and operationalize it and bring meaningful credibility to every customer engagement. This approach builds real-world experience, insights, and transforms the partner’s go-to-market with capability and expertise that differentiates them with customers. By leading as Frontier Firms, these Customer Zero partners enrich employee experiences, reinvent customer engagement, reshape business processes, and bend the curve on innovation with AI, Copilots, and agents across their own organizations. Continue reading hereHow AI-first companies are shaping the next era with Microsoft AI | 5 startups to watch
tartups are turning emerging AI technologies into real-world solutions—and scaling faster than ever. At Microsoft, we’re helping founders harness cloud and AI to tackle global challenges and unlock new opportunities. Imagine a world where every organization, from early-stage startups to global enterprises, harnesses AI to unlock new business models and empower human ambition. That future isn’t years away; it’s here now. This transformation is fueled by platforms that combine scale, security, and advanced AI capabilities. Microsoft Cloud and AI platform is powering a new generation of AI-first companies that are redefining industries and setting new standards for responsible innovation. From seed-stage disruptors to scaling unicorns, these companies are driving many of the most meaningful advances in AI today, compressing innovation cycles from years to months. Explore Microsoft Ignite 2025 The technologies driving the AI revolution Breakthroughs in algorithms, the rise of large language models, and integration with technologies like the Internet of Things and blockchain are redefining what’s possible. Multimodal AI—the integration of text, images, and data—is creating richer, more intuitive experiences by bringing together text, images, and data. These advances are converging to unlock new levels of autonomy and creativity—empowering people and organizations to achieve more than ever before. At the forefront is agentic AI—systems that can reason, plan, and act with human guidance—a capability poised to shape the next era of intelligent organizations. IDC predicts that the number of companies adopting agentic AI will triple in just two years. These breakthroughs aren’t just theoretical; they’re shaping real-world solutions. As multimodal AI, agentic systems, and advanced models converge, Microsoft provides the scale, security, and trust businesses need to innovate boldly. Our platform combines powerful infrastructure, cutting-edge models, and tools like Microsoft Copilot and agents to turn ideas into impact. Startups leading the way With these advances accelerating, startups are seizing the moment—building solutions that redefine industries and inspire what’s next. The five companies featured below exemplify this next wave of innovation—delivering smarter automation, seamless integration, and transformative experiences across industries. These companies aren’t just success stories—they’re blueprints for what’s possible when vision meets technology. Continue reading herePartner Blog | Know before you go: Microsoft Ignite
Microsoft Ignite is almost here. If you have not yet made plans to attend in person or connect digitally, don’t wait. Reserve your spot today! Whether you are joining us in San Francisco or tuning in virtually, this is your moment to stay close to the latest innovation across Microsoft Cloud and AI platforms and hear directly from our product leaders. Ignite is designed to give you actionable insights and resources so you can continue to innovate, grow your business, and support customers as they move into the era of intelligent cloud and AI. You will see real product advancements, hear about customer and partner impact, and learn how to turn new capabilities into measurable outcomes. What to expect You will hear from Microsoft engineering and business leaders, explore new AI product capabilities, and see how partners are scaling intelligent solutions in the market. The experience brings together deep technical content, hands-on learning, networking opportunities, and direct engagement with experts who are shaping the future of cloud and AI platforms. Partner-focused programming will highlight resources designed to strengthen your AI practice, accelerate co-sell opportunities, and unlock advantages offered through the Microsoft AI Cloud Partner Program. You can expect sessions that emphasize building differentiated solutions, expanding go-to-market impact, and growing data, AI, and security solution areas. You’ll also find: Continue reading here
Introducing Dell PowerScale for Azure: Now in Public Preview
We’re excited to announce the public preview of Dell PowerScale for Microsoft Azure – a fully managed, enterprise-grade file storage solution natively integrated into Azure. This offering brings Dell’s proven scale-out Network-attached storage (NAS) technology directly into Azure, delivering the performance and scalability enterprises expect with the simplicity of Azure-native management. Supporting up to 8.4PB in a single namespace, Dell PowerScale offers the scalability needed for demanding modern workloads. With multi-protocol support (NFS, SMB, S3), it ensures seamless access across diverse applications while maintaining the trusted Dell PowerScale user experience. This Dell-managed solution handles monitoring, maintenance, and updates, enabling organizations to streamline operations, optimize storage, and focus on business priorities with confidence in their data’s security and accessibility. This natively integrated solution uses purpose-built virtual machine infrastructure provisioned by Microsoft in the standard Azure hyper scaler environment. This special VM leverages cache to flash persistent memory technology using NVDIMM-N specifications suitable for the fast linked journaling transactions. These purpose-built VMs enable higher performance throughput and max capacity scale. Capabilities of Dell PowerScale for Azure Multi-protocol access – Global permission structure shared across users and protocols. Seamless scalability – Easily adjust to changing workloads with scale-out capacity. Operational consistency – Same experience as PowerScale on-premises. Smooth data mobility – Transfer data across environments without disruption. Advanced data protection – Safeguard critical information with comprehensive backup and recovery solutions. Snapshots – Fast data backup and recovery. Native replication – Asynchronous replication for data migration or disaster recovery. Why Dell PowerScale for Azure? Dell PowerScale is purpose-built for modern data-intensive workloads that require high performance and scalability — such as AI/ML pipelines, media & entertainment, EDA (electronic design automation), backup & recovery, and enterprise content management. Key Benefits of the Integration: Dell-Managed Service: Enjoy a streamlined storage experience, with Dell handling deployment, monitoring, maintenance, and upgrades — freeing your IT teams to focus on higher-value initiatives. Scalable & Elastic: As business requirements grow, PowerScale dynamically scales capacity and performance by adding nodes on demand, without any downtime. Enterprise-Grade Durability: Data is distributed across multiple nodes within the cluster, ensuring high durability and fault tolerance. Advanced Protection: Uses erasure coding for space-efficient protection and features like SyncIQ for asynchronous replication across sites — keeping your data available even during outages. Secure Private Access: PowerScale integrates into your Azure Virtual Network (VNet) through Vnet Injection, ensuring secure, high-performance data access. Azure-Native Experience: Provision, manage, and monitor PowerScale from within the Azure portal. It supports full integration with Azure Resource Manager (ARM), upcoming support for CLI/Powershell/Terraform, and supports native billing. How to Use the Integration: Mount shared volumes to Azure VMs or Kubernetes running in the same VNet. Run analytics or AI workloads that need parallel access to high-throughput file storage. Support backup, disaster recovery, and archival workflows across sites. Store and manage media assets or research data in regulated industries. Getting Started with Dell PowerScale for Azure Getting started with Dell PowerScale is simple: Navigate to Azure Portal Go to https://portal.azure.com and search for Dell PowerScale in the Marketplace. The offer is named Dell PowerScale for Azure - Dell managed (Public Preview). Contact Dell for a private offer and request a Dell Reference Number. Deploy the Storage Resource Follow guided steps here to configure your resource or cluster Connect Your Workloads Use standard NFS or SMB to mount volumes from Azure VMs or AKS. More Resources You can subscribe to the service through the Azure Marketplace online store or through the Azure portal. Search for it by name: Dell PowerScale for Azure - Dell managed (Public Preview) To learn more about the service, check out Microsoft docs as well as Dell docsGet ready: Microsoft Ignite 2025 is almost here!
Microsoft Ignite 2025 (November 18–21) is coming up, and it’s time to get ready. Whether you join in person or digitally, this can’t-miss event is designed to help you build connections, accelerate customer conversations, and gain exclusive access to product updates to shape your 2026 plans. If you plan on attending in person, don’t forget to register early to access partner programming and in-person experiences such as the partner keynote at Chase Center, the Microsoft AI Cloud Partner Program booth, networking areas, and dedicated partner sessions. If you're planning to attend online, register soon to get access to livestreamed and on-demand keynote and breakout sessions, a session catalog, attendee and sponsor directories, digital swag, and more online-exclusive experiences. No matter how you choose to participate, the dedicated partner sessions, early product access, and networking opportunities give you practical ways to scale your business and lead with AI. Make sure to register today and check out the partner page to start planning your experience. Register nowPartner Skilling in the Age of AI: Potential Impact on Partner Success & Growth
The rise of Frontier AI is fundamentally transforming the Microsoft partner landscape. Traditional solution delivery models are increasingly insufficient—customers now expect AI-infused innovation, rapid time-to-value, and outcome-based engagements. Skilling is playing an increasingly pivotal role in this transition, evolving from a traditional support function into a key enabler of revenue growth, solution differentiation, and operational transformation. This blog explores how intentional, workload-aligned, project-ready skilling can equip partners to pursue greater impact—potentially shortening sales cycles, enriching engagement outcomes, and creating pathways to higher-value opportunities. It also highlights Microsoft’s structured AI readiness programs and resources, designed to support partners in evolving from traditional implementation approaches to more innovative, IP-led business models that reflect the future of Frontier AI firms. Informed by data-driven partner insights from Microsoft, this blog explores a practical approach to converting skilling investments into potential drivers of business growth. It reimagines capability development not as a cost center, but as a catalyst for supporting competitiveness, resilience, and category leadership in the AI-driven future. “We are participating in a $6.5 trillion opportunity that is addressable across our partner ecosystem. As AI becomes foundational, upskilling is critical. That is why we’ve expanded our skilling programs to support every role within your organization.” — Satya Nadella, Microsoft Build 2025 keynote Industry Insights A March 2025 IDC study of the Microsoft partner ecosystem found: Services-led partners generate $8.45 in additional revenue for every $1 of Microsoft revenue. Software-led partners generate $10.93 in additional revenue for every $1 of Microsoft revenue. Microsoft’s commitment to partner skilling is exemplified by the Microsoft Global Channel Partner Skilling (GCPS) initiative, designed to equip partners with the skills needed to thrive in the Cloud + AI ecosystem. The Microsoft Skilling Hub offers a comprehensive catalog of partner training across certifications, project-ready skilling, tech deal readiness, and sales skilling. Recent internal analysis by Microsoft, drawing from Partner data, underscores the transformative potential of skilling initiatives. These efforts can unlock new pathways to revenue growth, elevate deal performance, and position organizations to win more consistently in a rapidly evolving marketplace. Analysis Microsoft GCPS, in collaboration with Data Science Engineering and Microsoft Research, reviewed Partner program data to analyze the impact of skilled partners on Microsoft Partner revenues. The analysis focused on identifying: The amplifying potential of partner engagement in customer transactions, as reflected in Microsoft revenue outcomes. The elevated business impact that certified professionals can unlock compared to their uncertified peers. The distinct influence on revenue outcomes for partners trained with hands-on, project-ready skilling compared to traditional certifications. Impacts in deal velocity, pipeline performance, and customer acquisition based on project-ready and sales-ready training. Double Machine Learning (DML) algorithms developed by Microsoft Research were used to analyze Partner Influenced ACR (Azure Consumed Revenue) and Microsoft Partner Skills data, including certifications, certified individual counts, and Project ready trained learners from Microsoft GCPS Skilling Hub, Microsoft Learn, Enterprise Skills Initiative, and Partner.Microsoft.com/Training resources. (see *Resources for additional information) Key Insights from Microsoft’s Analysis Partner Attach Effect Millions of partner professionals have been trained through GCPS and Microsoft skilling programs. Customer Accounts supported by skilled partners showed significantly higher growth based on Partner data review, compared to partner engagements without upskilling. Certification vs. Project Readiness Certified professionals have the potential to deliver stronger revenue impact than their untrained peers, especially when supported by hands-on, project-ready training which can drive and influence customer outcomes with greater confidence and credibility. 3. Microsoft Solution Trends Our analysis of Partner data showed an upward trend in Partners skilled in the Data & AI solution area and impact on partner revenues, followed by Partners skilled in Application Innovation, Infrastructure, and then Security. Our analysis also provided a positive correlation between Partners skilled in AI solution areas (Copilot, Generative AI) and increased pipeline conversion rates, followed by Partners skilled in Application Innovation, Infrastructure, and then Security. Conclusion Investing in employee training can open the door to meaningful outcomes, from greater team confidence to improved business performance. Cultivating a culture of continuous learning may also inspire growth by making it easier to attract and retain talented technical professionals. Equipping partner teams with project-ready training and certification can deepen their understanding of Microsoft’s offerings, spark new insights into customer needs, and empower them with up-to-date knowledge about products and services. Skilling can be a powerful catalyst for partner transformation and long-term success. Organizations that prioritize skilling can strengthen their ability to remain competitive, positively impact win rates and revenue growth opportunities, respond to evolving market needs, and pursue new growth opportunities. By engaging with Microsoft initiatives like the Enterprise Skills Initiative, businesses can empower their teams, elevate customer experiences, and work toward sustained impact and performance. “The most successful organizations are those that view skilling as a core part of their strategy. Skilling empowers teams, drives innovation, and ultimately creates lasting value for customers.” – Judson Althoff, Executive Vice President and Chief Commercial Officer, Microsoft “Investing in skilling is about more than meeting current market demands; it’s about preparing for the future of business. Partners who prioritize skilling not only achieve higher revenue but also build stronger, more sustainable customer relationships.” – Alyssa Taylor, Corporate Vice President of Industry, Apps, and Data Marketing, Microsoft Closing skilling gaps can empower partners to better influence customer decisions, strengthen engagement, and move more confidently through the sales cycle. Now is an ideal time to prioritize skilling initiatives and explore the possibilities they can unlock. Together, we have the opportunity to create meaningful impact and drive greater value for our customers. *Resources Microsoft Partner Skilling Hub: Events and on-demand virtual trainings Microsoft Level Up: Comprehensive library of courses for all skill levels and project readiness. Project Ready Training: Learning paths, self-service training, instructor-led courses, and skilling playbooks. Agentic AI Transformation Skilling: Agentic AI courses. Microsoft AI Tour Machine Learning Algorithms – Microsoft Azure Introduction to causal inference using Double Machine Learning – Medium Orthogonal/Double Machine Learning — econml 0.16.0 documentation Tune-in : Upcoming Session If you’re ready to explore this advantage within your organization, join us at Microsoft Ignite, taking place November 17–21 in San Francisco. Ramanan Arunachalam, Global Director – Partner Solution Strategy & Skilling, will be sharing real-world strategies, practical frameworks, and customer-informed insights that highlight how leading partners are approaching skilling to unlock new revenue opportunities, strengthen co-sell motions, and implement transformative AI business models.Partner Blog | What's new for Microsoft partners: October 2025 edition
Your voice is instrumental in shaping the future of the Microsoft AI Cloud Partner Program. In our latest quarterly update, we share key enhancements driven by partner feedback, along with expert insights, new skilling resources, and the latest benefits to help you grow, innovate, and lead in the AI era. Continue reading here!Microsoft Blog | Microsoft Ignite: Shaping what’s next with our partner ecosystem
In just a few weeks, we’ll gather at Microsoft Ignite 2025 to focus on four pillars that define successful AI transformation: improving employee experiences, reinventing business processes, deepening customer connections, and bending the curve of industry innovation. Across every sector, organizations are asking how to realize these outcomes with speed and confidence, and Microsoft partners are the ones who can make it possible. Join us in San Francisco or online November 18–21 to see the latest innovations, connect with Microsoft leaders and peers, and learn how to deliver even greater impact for your customers. Registration is open, and there is still time to reserve your spot today. What to expect at Microsoft Ignite Learn how to unlock the most value from your Microsoft partnership through the Microsoft AI Cloud Partner Program. Continue reading here
