About the author: Richard Jean-Felix, Cloud Marketplace Architect, WorkSpan has spent his career at the intersection of cloud marketplace strategy and partner operations, with hands-on experience hel...
Updated Apr 10, 2026
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Blog Post
This is a strong reminder that Marketplace is no longer just transactional, it's an operating model. Partners who treat it as a core GTM capability are clearly pulling ahead. For Partners thinking about how Marketplace fits into long-term GTM strategy, this Marketplace breakdown adds some practical context: https://mavencollectivemarketing.com/insights/blog/deep-dive-into-microsoft-marketplace/