Are you limiting your app’s potential by focusing on a single cloud marketplace? As businesses demand more flexible and scalable solutions, independent software vendors (ISVs) are increasingly turning to multicloud strategies to expand their reach and stay competitive.
Microsoft Azure offers a compelling case for growth, combining enterprise-scale infrastructure and security with a commercial marketplace that connects you with millions of customers around the world. With comprehensive multicloud support and technical resources designed to simplify the transition, Azure makes it easy for ISVs to scale their businesses and tap into new revenue streams.
Let’s explore why Azure stands out as a strategic multicloud choice for ISVs.
The growing importance of a multicloud strategy
ISVs are under more pressure than ever to increase their market presence and grow their revenue. As a result, fewer ISVs are relying on a single cloud provider to meet their goals. By replicating your apps to platforms like Azure, you open new market opportunities, boost visibility, and better position your business for long-term success.
Reaching new markets by building on Azure
Different cloud platforms attract different types of businesses and industries. By bringing your app to Azure, you can access a global customer base that’s already familiar with Microsoft tools. For instance, many large enterprises rely on technologies like Azure and Dynamics 365, so building on Azure can help you connect with established businesses embedded in the Microsoft ecosystem.
What’s more, expanding to multiple clouds doesn’t just grow your audience—it improves your credibility, showing customers that your solution is widely available and reliable.
The Microsoft commercial marketplace: A growth engine for ISVs
Each cloud marketplace has its own strengths, and the Microsoft commercial marketplace offers a powerful way for ISVs to scale to new customers. By publishing your app here, you get:
- A partner-focused business platform. Sell directly to Microsoft customers, collaborate with Microsoft partners, and expand your enterprise sales.
- Access to pre-committed cloud budgets. Stand out to the 85% of Microsoft customers with cloud consumption commitments who buy through the marketplace.
- Promotional opportunities. Microsoft highlights ISV solutions through case studies, events, and featured listings. You can also tap into Marketplace Rewards to maximize your app’s visibility with exclusive marketing and sales benefits, as well as earn Azure sponsorship to help close deals.
- Built-in Microsoft ecosystem compatibility. Seamless connection with tools like Microsoft 365 and Teams.
Publishing your app to multiple marketplaces also means flexibility for your customers. Azure simplifies access for customers who may prefer one cloud over another for compliance or contractual reasons. A multicloud approach ensures your app meets customers where they’re most comfortable, removing barriers to adoption.
Technical and performance benefits of Azure
The robust infrastructure and scalable architecture of Azure make it an ideal choice for ISVs looking to replicate apps. Here are a few reasons to consider Azure:
- Unmatched scalability. Whether you’re handling small workloads or massive spikes in traffic, Azure scales with you effortlessly.
- Deep interoperability. Azure connects with the entire Microsoft ecosystem, including AI and machine learning services, to improve your app’s functionality.
- High availability. Global data centers help ensure your app stays online even during maintenance or outages.
Beyond performance, ISVs also need a cloud provider that balances cost-efficiency and security. Here’s how Azure delivers on both.
How Azure keeps costs manageable and data secure
For most ISVs, cost and security are always top of mind. Azure has a scalable pricing model that ensures you only pay for what you use, while its enterprise-grade security exceeds industry standards. With features like data encryption, advanced threat detection, and global compliance certifications, Azure safeguards your app and customer data.
Now, let’s look at some ways to reduce the complexity of replication.
Resources to support your transition
Azure is built with multicloud strategies in mind, making it easier to transition without friction. Microsoft provides extensive documentation, resources, and support teams specifically created to help ISVs replicate their apps successfully.
We can help support your transition through:
- Step-by-step tutorials. Detailed guides walk you through every stage of replication.
- Quick-start ISV development resources. Self-serve resource collections help accelerate your build cycle by providing cloud-ready deployable code for several AWS to Azure development scenarios.
- ISV Success. Personalized technical support, a free developer sandbox, access to developer tools, best practices, and dedicated migration guidance to simplify app replication.
- Community and partner ecosystem. Certified partners, forums, and events facilitate knowledge and strategy sharing.
- Cross-cloud compatibility. Azure works with tools and platforms from other providers, giving your app the flexibility to operate seamlessly across environments.
- Multicloud cost-management tools. With Azure, you can monitor and optimize costs across various clouds for smarter budgeting decisions.
Take your app further with Azure and ISV Success
Replicating your app to Azure opens new opportunities for growth and customer engagement. You get access to enterprise organizations through the Microsoft commercial marketplace, and ISV Success provides hands-on replication and migration support as well as other benefits to help you get to market faster.
Don’t limit your app’s potential. A multicloud approach can help you scale and future-proof your app in an increasingly diversified cloud market. Visit the ISV Hub to explore resources and start building a stronger multicloud strategy today.
Microsoft