About the author: Manesh Raveendran is the Founder and Chief Executive Officer of Spektra Systems, a partner-focused cloud solutions company that simplifies cloud sales adoption and helps cloud-base...
Updated Nov 12, 2025
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Blog Post
Great insights in this post! The future of SaaS growth lies in ecosystems. Microsoft Marketplace isn't just a storefront, it's a channel to accelerate deals, build trust, and unlock new revenue streams.
Here's a great example of the outcome of strategic marketplace optimization. https://mavencollectivemarketing.com/insights/long-view-boosts-growth-with-microsoft-marketplace-funding/