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Introducing native Service Bus message publishing from Azure API Management (Preview)

anishta's avatar
anishta
Icon for Microsoft rankMicrosoft
Oct 20, 2025

Azure API Management now supports sending messages directly to Azure Service Bus using a built-in policy. Simplify your event-driven architecture with managed identities, secure policies, and zero code changes.

We’re excited to announce a preview capability in Azure API Management (APIM) — you can now send messages directly to Azure Service Bus from your APIs using a built-in policy. This enhancement, curre...
Updated Oct 20, 2025
Version 2.0
api
api management
azure
azure event grid
built-in
enterprise integration
integration
messaging
mikeholdorf's avatar
mikeholdorf
Brass Contributor
Oct 20, 2025

Thanks for the information. I did try this and was able to send a message to Service Bus successfully. It was successful, but APIM returns a 404 Not Found Message. If I add a return-response after the send and return a 201, this works fine. If this is required, would be great to see this in the documentation.  Thanks!

  • ronaldbosma's avatar
    ronaldbosma
    Occasional Reader
    Oct 20, 2025

    The policy sends the payload to service bus immediately, similar to send-request. It doesn't rely on the forward-request policy. 

    See the samples on https://learn.microsoft.com/en-us/azure/api-management/send-service-bus-message-policy