Launch campaigns faster using Partner Marketing Center Pro
Accelerate campaign activation with Partner Marketing Center Pro, a unified, AI-powered hub built to streamline your marketing efforts. Available through a partner benefits package, a Solutions Partner designation, or enrollment in ISV Success, Partner Marketing Center Pro supports efficient end-to-end campaign planning, activation, and execution. With Partner Marketing Center Pro, you can: Simplify consistency and alignment efforts by using AI-powered, end-to-end automation to easily access, customize, and deploy prebuilt campaigns. Tap into a slate of AI-powered features to search asset collections, set up and navigate campaigns, customize copy and branding, translate select assets into more than 130 languages, and deploy to targeted audiences. Unlock new features and capabilities as they are added, so you can continue to generate demand and move from launch to results with less friction. Note: For partners who have not yet unlocked access to Partner Marketing Center Pro, Partner Marketing Center remains available as a library of downloadable marketing assets aligned to Microsoft solution plays and product messaging. Learn more about streamlining campaign activation with Partner Marketing Center Pro—or sign in and start exploring.OpenAI’s open‑source model: gpt‑oss on Azure AI Foundry and Windows AI Foundry
Open-weight models give customer decision makers control and flexibility - no black boxes, fewer trade-offs, and more options across deployment, compliance, and cost. With OpenAI’s gpt-oss open-weight models on Azure AI Foundry, you can: Fine-tune and distill the models using your own data and deploy with confidence. Mix open and proprietary models to match task-specific needs. Spin up inference endpoints using gpt oss in the cloud with just a few CLI commands. And Foundry Local makes gpt‑oss-20b usable on a high-performance Windows PC – enabling use-cases in offline settings, buildings in a secure network, or running at the edge. Check out more here!Now Generally Available: Azure Native Pure Storage Cloud for Azure VMware Solution
Co authored by: vjirovsky Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. Azure Native Integrations enable you to easily provision, manage, and tightly integrate Independent Software Vendors (ISV) SaaS with a unified billing on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you the same trusted Pure Storage capabilities in the cloud, without the complexity of refactoring or rearchitecting your VMware environments. You can easily discover and sign up for this via the Azure Marketplace. “We’re excited to announce Microsoft’s strengthened partnership with Pure Storage through the Azure Native Integrations program. With the service now generally available, customers can seamlessly deploy enterprise-grade block storage on Pure directly from the Azure portal. This seamless integration with Azure VMware Solution enables elastic capacity, flexible performance, and instant resizing – all while unlocking the full power of Azure’s cloud and AI capabilities.” - Scott Hunter, Vice President Product Management, Microsoft Developer Division Key Benefits of Azure Native Pure Storage Cloud on AVS Enterprise customers migrating VMware workloads to the cloud have long faced challenges with storage scalability, cost inefficiencies, and operational overhead. With this GA release, Pure Storage removes those barriers and delivers: Decoupled Scalability & Flexibility: across Compute and Storage solutions, so you pay only for what you need. Seamless Native Azure Experience: Provision Pure Storage Cloud resources via the client of your choice - Azure portal, CLI, PowerShell or SDK. Multi-Region support: Enjoy the support for your Pure Storage resource across East US, East US 2, West US 2, Central US and Australia East regions, with many more coming in shortly! Cost Efficiency: Achieve up to 40% Total Cost of Operations (TCO) savings through best-in-class data reduction and compression solutions. Streamlined VMware Migration: Simplify the transition of VMware workloads from on-premises or hybrid and multi-cloud environments onto Azure with consistent storage performance, nearly zero downtime, and minimal business disruption. Easy management: Perform all daily operations on AVS from a single VMware vSphere client directly via built-in plugin for Pure Storage Cloud Robust performance and reliability for mission-critical workloads with enterprise-grade Data protection and Data resilience support, with solutions such as Pure Snapshots and Hybrid Disaster Recovery in the pipeline. Fig 1: Pure Storage benefits of decoupled storage scalability. Why Pure Storage? Gartner report from Sept 2025 states that by 2029, consumption-based storage as a service (STaaS) will replace 50% of on-premises enterprise storage and data services infrastructure capital expenditure (capex), an increase from 15% in early 2025. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. Pure has been named a Leader in the Gartner® Magic Quadrant™ for Enterprise Storage Platforms, with highest rating in Execution & Vision. An enterprise-favorite, some key customers for Pure Storage include ServiceNow, NASA, Comcast and many more! Fig 2: Magic Quadrant for Enterprise Storage Platforms, Sep 2025, Gartner Inc. Get Started with Azure Native Pure Storage Cloud Getting started is simple and fully integrated into the Azure experience. You can now start your journey quick and easy, and you pay only for the storage you use. For a detailed step-by-step visual guide, check out this YouTube playlist. Search and Provisioning the Pure Storage Cloud Resource Look for “Pure Storage Cloud” in the Azure portal or Azure Marketplace and sign up to subscribe. Select the service and create a new Pure Storage resource. Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Fig 3: Searching for Azure Native Pure Storage via Azure portal Create Storage Pools Using your Vnet and a delegated subnet to PureStorage.Block/storagePools, use the Overview blade navigation or the Action tile in the bottom to create and configure your storage pools. Fig 4: Newly created Pure Storage resource Overview in Azure portal Fig 5: Create Storage pool blade in Azure portal Connect to an Azure VMware Solution (AVS) resource Once created, you can use the Connect button up top to link your storage pool to AVS. In a few minutes, your storage pool is coupled with your VMware resource and ready to use! Fig 6: Connect AVS button establishes connection between storage pool and AVS resource Also, it automatically installs the Pure Storage Cloud plugin into your VMware resource, so you can manage everything, including the storage, from a single place, vSphere Client. Fig 7: Creation of a Datastore within the vSphere Client – this maps to a Storage container on your Pure Storage Cloud resource We’re excited for you to try out our solution! If you have suggestions or questions, contact us at azurenative@purestorage.com Resources Sign up for the service via Azure marketplace here. For a detailed visual guide on the step-by-step process to create a Pure Storage resource on Azure, check out this YouTube playlist. To learn more about the service, FAQ, and how to create your resource, check out the Microsoft docs as well as the Pure docs. Learn about how to create datastores and volumes and manage your Pure Storage here. Check out Azure Storage's blog and Pure’s press release for more excitement around the Pure-Microsoft partnership.Announcing MongoDB Atlas as an Azure Native Integration (Preview)
We are thrilled to announce that MongoDB Atlas is now available as an Azure Native Integration (in preview) within the Microsoft Azure ecosystem. This integration enhances the developer experience by combining the power and flexibility of MongoDB Atlas with Azure's robust cloud infrastructure. "MongoDB’s mission is to enable organizations to unleash the power of software and data, and by integrating MongoDB Atlas with the Microsoft Intelligent Data platform as an Azure Native Integration, we’re making it easier for them to do that,” said Olivier Zieleniecki, GVP of Worldwide Partners, MongoDB. “With easier MongoDB Atlas provisioning and unified billing, teams can frictionlessly scale, unlock real-time data driven insights, and accelerate their AI journeys with MongoDB Atlas and Microsoft Azure." MongoDB Atlas MongoDB Atlas is a fully managed, flexible document database service that is optimized for scalability and performance. It allows developers to build modern AI-enabled applications faster with built-in security, rich querying, and data distribution across the globe. MongoDB Atlas as an Azure Native Integration The native integration of MongoDB Atlas with Azure enables developers to quickly create a MongoDB Atlas organization from Azure portal. Users can find the offering on Azure portal and Azure Marketplace. Azure native integration of MongoDB Atlas with Azure is a joint solution developed and managed by Microsoft and MongoDB, designed to empower developers. “The integration of MongoDB as an Azure Native Integrated Service marks a significant milestone in our strategic partnership. By uniting the power of MongoDB Atlas with the scale and reach of Azure, we’re enabling developers to build data-driven applications faster and more securely. This collaboration reinforces our shared commitment to delivering scalable, developer-friendly solutions that meet the demands of today’s most complex workloads.” – Julia Liuson, President, Microsoft Developer Division Key benefits The integration brings many benefits to developers and businesses, including: Seamless Provisioning from Azure - Developers can create and manage MongoDB Atlas organizations directly within the Azure portal, without switching platforms. Unified Billing Management - Manage billing via Azure Marketplace, simplifying the financial management of your MongoDB Atlas resources. Enhanced Security and Compliance - Built-in security features to ensure data privacy and compliance with industry standards. Creating a MongoDB Atlas Organization You can find the details of how to create a MongoDB Atlas organization from Azure in the Microsoft Docs and MongoDB Atlas Docs. The below section summarizes the key steps to create an organization from Azure portal. Discover MongoDB Atlas in Azure Services Search for MongoDB Atlas in the main search bar of the Azure portal and select it under Services. Alternatively, you can visit the Azure Marketplace to start the resource creation journey. Complete the Azure resource configuration This process will help you deploy a MongoDB Atlas resource in Azure which is similar to creating any Azure resource in the portal. Fill in the basic information like Azure subscription. resource group, region and resource and Atlas organization details. Review your details in the 'Review + Create' tab Click on 'Create' Once the resource is deployed successfully, a MongoDB Atlas organization will be created automatically. Click on 'Go to Resource' to view the deployed resource. Congratulations! your Atlas organization is ready. 🙌 Configure your Atlas account You can transition to Atlas organization from your Azure resource. Click on 'Go to MongoDB Atlas' which will re-direct you to account configuration page. If you do not have an Atlas account for your Azure email address, it will prompt you to set a new password. After setting it once, you can seamlessly transition to MongoDB Atlas with a single click. Deploy a cluster Once you are in your Atlas organization, click on Build a new cluster to deploy your first cluster. Once the cluster is deployed, you can monitor its performance, manage backups, and configure security settings from the MongoDB Atlas console. Read more about creating and configuring your cluster in MongoDB Atlas on MongoDB Atlas Docs. Feedback and Support We appreciate your feedback and are eager to hear about your experience of using MongoDB Atlas as an Azure Native Integration. Please share your thoughts and any issues you encounter during the onboarding process in this feedback channel. We are excited to see how this collaboration will empower developers to build intelligent and scalable applications on Azure with ease. Stay tuned for more updates as we continue to enhance this integration and bring more capabilities. Next Steps Get started with MongoDB Atlas via the Azure portal or Azure Marketplace Learn more about MongoDB Atlas in Microsoft docs and MongoDB docs Read the launch blog by MongoDB Thank you for reading this blog. Please follow for more updates on Azure Native Integrations.Announcing the Public Preview of Azure Native Pure Storage Cloud for Azure VMware Solution
We are excited to announce the public preview of Azure Native Pure Storage Cloud for Azure VMware Solution. This Azure service offers native-like integration of Pure Storage's innovative enterprise-grade fully managed block Storage-as-a-Service (STaaS) with Azure VMWare Solution (AVS) aiding seamless VMware migrations to the cloud along with scalability, simplicity and data resiliency. Azure Native Integrations enable you to easily provision, manage, and tightly integrate independent software vendor (ISV) software and services on Azure. By leveraging the power of Azure, Pure Storage Cloud Service offers you many benefits, including scaling flexibility, native Azure experience, unified billing, and cost-effectiveness. You can easily discover and sign up for this via the Azure Marketplace. "We’re pleased to see Pure Storage’s integration with Microsoft Azure Native service. Through this collaboration, Pure and Microsoft can better serve customer needs by enabling them to provision, use and manage Pure Storage on Azure just like other Azure services. With this integrated offering, Pure and Microsoft are helping customers to quickly leverage Pure's enterprise-grade storage with Azure cloud services securely to open up a whole new set of possibilities for customers bringing enterprise-scale environments to the cloud. Together, Pure and Microsoft are helping customers save time and operational overhead while driving innovation." - Scott Hunter, Vice President Product Management, Microsoft Developer Division. Gartner report from Sept 2024 states that by 2028, consumption-based storage as a service (STaaS) will replace over 33% of enterprise storage capital expenditure (capex), up from less than 15% in 2024. Pure Storage® is a pivotal storage player among the Enterprise customers in revolutionizing the storage, management and resiliency while ensuring flexibility. From AI to archive, Pure Storage delivers a seamless cloud migration experience with one unified Storage as-a-Service (STaaS) platform across on-premises, private and public cloud, and hybrid environments. They are a 11x consequent leaders in Gartner® Magic Quadrant report for Primary Storage Platforms, with highest rating in Execution & Vision. Thus proving why, they are undoubtedly the Enterprise favorites! Some key customers for Pure Storage include Meta, ServiceNow, AC Milan, Comcast and many more! Fig 1: Magic Quadrant for Primary Storage, Sep 2024, Gartner Inc. How will Azure Native Pure Storage Cloud for AVS help me? Fully managed block-storage-as-a-service solution, providing decoupled scalability and flexibility across Compute and Storage solutions. Optimized Total Cost of Operations (TCO) up to 40% with data reduction and compression tools. Seamless data mobility and migrations of VMware workloads across on-premises, hybrid and multi-cloud solutions to the Azure cloud. Enterprise-grade Data protection and Data resilience, with solutions such as Hybrid Disaster Recovery support in the roadmap. Get started with Azure Native Pure Storage Cloud for Azure VMware Solution Setup and subscribe to your Azure Native Pure Storage Cloud, available easily in the Azure Marketplace. You can start your journey free of cost and pay as you use the service. Look for “Pure Storage Cloud" in the Azure Marketplace and sign up via Contact Me button to show your interest for the preview. Fig 2: Contact Me offering on Azure Marketplace Once you have been allowlisted for the preview, you can also look for it using the search bar on Azure Portal or visit the marketplace on Azure portal to see the offer in your list of private plans. Fig 3: Searching for Azure Native Pure Storage via Azure portal Pure Storage in Marketplace private plans via Azure portal Provisioning a Storage Pool via Azure: Follow the instructions in the QuickStart to easily spin up your Pure Storage resource. Once you have created the Pure Storage resource on Azure, follow the simple steps in the Microsoft Learn docs, or navigate directly via the Overview blade to create Storage pools. 2. Quick-and-easy Connect to AVS: You can now easily connect your Pure Storage with your Azure VMWare Solution (AVS) using the “Connect” button in Storage pool. Resources Subscribe to the “Azure Native Pure Storage Cloud for Azure VMware Solution” available as Pay as You Go via Contact me in the Azure Marketplace. Create an Azure Native Pure Resource and storage pools via the service, see QuickStart: Get started with Azure Native Pure Storage Cloud Service in Microsoft Docs. To learn more, check out the Pure blog and Pure’s Press release. Learn more about the Pure Cloud Block Store and how to use it with AVS here.New capabilities in Azure AI Foundry to build advanced agentic applications
Microsoft continues to evolve the technologies it offers to customers and partners so they can push the boundaries of innovation! Here is a summary of just a few announcements for Microsoft’s 50 th anniversary. Check out the blog for more! General availability of agent framework that you can use to simplify the orchestration of multi-agent systems for your customers. See how KPMG is using Semantic Kernel to orchestrate workflows among specialized agents, dramatically reducing development complexity. The advanced observability suite for evaluations, tracing, and A/B testing—giving developers unprecedented visibility into agent behaviors and outcomes. Use the observability suite to build more robust AI systems for your customers. AI Red Teaming Agent (public preview) helps uncover safety risks through comprehensive reports, tracking improvements over time. Mitigate risks in AI so your customers feel more comfortable in investing in AI and in your services. See what Accenture has to say about the AI Red Teaming Agent. With Azure AI Foundry extension for Visual Studio Code (public preview), developers can build, test, and deploy agent-based applications entirely within their Integrated Development Environment (IDE)—no context switching required. Improved developer experience leads to faster development times. And don’t forget to block out May 19-22 on your calendar to join us for Microsoft Build in Seattle!The latest Azure AI Foundry innovations help you differentiate your business
Discover how you can push the envelope of innovation for your customers with the latest in Azure AI Foundry. Combine Microsoft Fabric and Azure AI Foundry's capabilities to create custom AI agents with domain expertise Ensure consistent AI performance for your customers with PTU Spillover Automate workflows to reshape business processes with the Responses API and Computer-Using Agent (CUA) Improve AI project efficiency with NVIDIA NIM Microservices and AgentIQ Toolkit Explore how accessibility and inclusivity are integrated into AI development. Plus, don't miss the new MIT Technology Review Insights Report on AI customization. Check out the full blog post to dive deeper into these exciting updates and see how they can benefit your business!Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Generally Available Now: Informatica Intelligent Data Management Cloud – An Azure Native ISV Service
We are happy to launch Informatica Intelligent Data Management Cloud – An Azure Native ISV Service as a generally available offering. This is a result of a close collaboration between Microsoft and Informatica. This integration enables creation and management of Informatica organizations and serverless runtime environments within the Azure Management console. With serverless runtime environments, you are not required to instantiate VMs in your Azure tenants to install Informatica secure agents. You can focus on creation of their data management tasks without worrying about managing the infrastructure. You can find the Informatica announcement here Azure Native ISV Services enable you to easily provision, manage, and tightly integrate ISV software and services on Azure. By leveraging the power of Azure, the Informatica Intelligent Data Management Cloud – An Azure Native ISV Service, offers you a range of benefits, including scalability, flexibility, and cost-effectiveness. It also provides secure connectivity to Informatica’s IDMC portal using single sign-on via Azure portal, CLI, and SDK. You can easily sign up for this service via the Azure Marketplace. Managing Informatica Secure Agent infrastructure in your Azure tenant could be an elaborate and time-consuming task, requiring expertise in areas such as networking, security, and scaling. By using serverless run time environments, you can focus on integration mappings while Informatica manages the underlying Infrastructure. Key Capabilities Seamless onboarding: You can create an Informatica Organization or Link an existing Informatica Organization in Azure pod from Azure portal, CLI or SDK like any other Azure resource. For example, you can discover the service from search bar in Azure portal. Figure 1: Informatica IDMC – Azure Native ISV Service in Azure portal Figure 2: Creating the IDMC Azure Native ISV Service from the Azure portal Figure 3: Linking an existing IDMC Organization in Azure pod to Azure Native ISV Service from the Azure portal Single sign-on to IDMC portal: An auto generated SSO link securely redirects you to IDMC portal. Figure 4: Newly created Informatica organization resource with SSO URL on Overview page. . Figure 5: The SSO URL redirects to the newly created Informatica organization in the IDMC portal Management of IDMC serverless runtime environments: Within the Azure portal, you can create and manage Informatica Cloud Data Integration Advanced Serverless, a service of IDMC, to eliminate the need for creating VMs to run secure agents. Figure 6: Serverless runtime created from Azure portal with management options highlighted Figure 7: Serverless runtime in Informatica portal Azure SDK and CLI integration: You can easily manage IDMC resources from the Azure Java, Java Script, Python, Go and .NET SDKs and from command line interfaces like Azure CLI, PowerShell. This enables you to automate repetitive tasks and complex processes using scripts and provides greater flexibility and customization in managing Azure resources. CLIs can also easily be integrated into continuous integration/continuous deployment (CI/CD) pipelines, enabling seamless integration with DevOps practices and workflows. Get started with Informatica Intelligent Data Management Cloud – An Azure Native ISV Service Setup and subscribe to your Informatica Intelligent Data Management Cloud – An Azure Native ISV, from Azure Marketplace. Follow the documentation to create an Informatica organization and run time environments to deploy your integration mappings.
