Partner Blog | Plan today, grow tomorrow: Turn partner investments into sustained demand
The customer journey is changing, and partners have more opportunities to influence technology decisions across it. But taking advantage of those opportunities requires more than individual campaigns or one-time investments. Recent Omdia research maps 28 critical presales touchpoints, with additional customer success opportunities after the sale. Yet 62% of partners surveyed invest 10% or less of their marketing budgets in demand generation. For FY27, we see three areas that can reinforce one another: build the expertise customers increasingly expect, invest in sustained demand generation around the challenges they need to solve, and apply those capabilities to opportunities such as Microsoft Copilot and Frontier Transformation. 1. Build the expertise customers increasingly expect As AI becomes part of more business decisions and processes, customers are looking for partners that can connect technology to specific industries, workflows, and business challenges. That makes skilling a business investment. Marketing teams need enough technical and industry fluency to communicate value clearly. Sales and presales teams need to connect customer priorities to solutions. Technical teams need the depth to design and deliver them, while customer success teams need the expertise to drive adoption and identify opportunities to extend value. Start with the customer opportunities you want to pursue, then identify where your teams need greater depth. The Microsoft Partner Skilling Hub provides partner-focused learning across Microsoft Cloud solution areas, roles, and technical certifications. For partners that have earned co-op, eligible Partner AI Adoption activities may also provide an opportunity to build AI capability within your own organization. Applying AI and agents to your internal workflows can give your teams practical experience that strengthens customer conversations. Review the current Microsoft Commercial Partner Incentives Guide for applicable eligibility and requirements. 2. Invest in sustained demand generation around customer challenges Expertise creates more value when customers can discover it throughout their buying journey. Omdia's research shows that buyers use sources ranging from AI tools and search engines to social media, events, peer groups, partners, review sites, and digital marketplaces. A single webinar, email, or paid activation is unlikely to carry that entire journey. That makes isolated tactics less effective than a connected program that builds relevance and trust over time. Continue reading hereBuild the right skills faster with the AI Agent
Finding the right training shouldn’t slow down your growth. The Microsoft Partner Skilling Hub AI Agent helps you spend less time searching and more time building the skills that move your business forward. Available directly within the Microsoft Partner Skilling Hub, the AI-powered assistant delivers tailored training recommendations, answers skilling-related questions, and generates personalized technical skilling plans based on your role and learning goals. The agent surfaces relevant content from the Partner Skilling Hub, LevelUp, and Microsoft Learn, making it easier to find the training that matters most to your business. Whether you're developing technical expertise, preparing for certifications, or building new AI capabilities, you can receive a customized path in seconds. Getting started is simple. Open the Microsoft Partner Skilling Hub and select the AI Agent icon in the lower-right corner of the homepage. No separate installation or application is required. View the demo video for more information. Build your plan now in the Skilling Hub. Be sure to follow our Partner Skilling Discussion board to connect with subject matter experts with your questions and comments!Partner Blog | Your FY27 partner skilling roadmap: What’s new and where to start
Welcome to FY27 and the latest Microsoft Partner Skilling updates. As AI continues to reshape how customers evaluate, buy, and adopt technology, skilling is becoming a practical growth lever across partner roles, from sales and presales to solution architecture, delivery, and customer success. Whether you are building AI solutions, scaling Microsoft 365 Copilot practices, preparing for agent opportunities, or aligning your team to Microsoft AI Cloud Partner Program requirements, this month’s updates give you a clearer path to build the capabilities customers expect. The Microsoft Partner Skilling Hub is the central destination to start, offering no-cost partner skilling across Microsoft Cloud solution areas, with live, in-person, virtual, and on-demand learning tracks for multiple roles and technical certifications. What’s new in FY27 FY27 starts with new skilling resources designed to make it easier for you to plan learning, build AI expertise, and move from readiness to execution. First, the Partner Skilling Hub now includes a new Skilling Plan AI Agent. You can use the AI Agent to get personalized training recommendations, build a complete learning plan, or quickly find a specific course based on your role, solution area, or readiness goal. This update matters because many partner teams are balancing multiple priorities at once. A seller may need a fast path to position Microsoft 365 Copilot for small and medium-sized business (SMB) customers, while a technical consultant may need deeper implementation guidance for agents, governance, and security. The AI Agent gives each learner a more direct starting point. Continue reading blog here Don't forget to follow the new Partner Skilling discussion board to connect with subject matter experts!Introducing the new Partner Skilling Discussion Board on Tech Community
Be a part of a dedicated partner community where you can discover skilling resources, engage directly with Microsoft subject matter experts, and get real-time support as you grow across Microsoft solution areas. This new space empowers you to connect, scale your business, and drive customer impact through resources and expertise. Visit the new Partner Skilling Discussion BoardICYMI: Accelerate your Frontier journey: Summit sessions now available on demand
The Frontier Transformation Engineer Summit may be over, but you can keep the momentum going. Revisit the highlights or catch up on sessions you missed. Read more on the new Partner Skilling discussion board Follow the Partner Skilling discussion board here to keep up to date on all future announcements!
From insight to action: how Adobe and Microsoft are helping marketers move faster with AI
Today’s marketing leaders are under pressure to do more than ever—deliver meaningful personalization, accelerate execution, and prove measurable business impact. At the same time, teams are navigating increasing complexity: fragmented data, disconnected tools, and insights that arrive too late to act on. AI can change this—but only when it’s embedded directly into how people already work. That’s why Microsoft and Adobe are deepening our partnership: bringing customer experience intelligence, AI-powered workflows, and enterprise-grade AI directly into Microsoft 365 Copilot—so teams can move from insight to alignment to execution in one continuous workflow. The result is faster decisions, more coordinated execution, and clearer business outcomes—without breaking flow or context. Bringing customer experience intelligence into the flow of work Marketing teams don’t struggle because they lack data. They struggle because insights live in one place, collaboration in another, and execution somewhere else entirely. That disconnect slows teams down and creates unnecessary friction between analysis and action. Together, Adobe and Microsoft are changing that dynamic by connecting Adobe’s customer experience capabilities with Microsoft 365 Copilot and Copilot Cowork—so insight, collaboration, and next-best action can happen where work already happens: in Copilot Chat and in everyday apps like Teams, Word, and PowerPoint. Marketers can ask questions, explore insights, align with teammates, and take action without jumping between tools—turning intelligence into impact at the moment it matters. Adobe Marketing Agent for Microsoft 365 Copilot: now generally available A major milestone in this journey is the general availability of the Adobe Marketing Agent for Microsoft 365 Copilot, now available via Microsoft Commercial Marketplace. The Adobe Marketing Agent brings Adobe customer experience intelligence directly into Copilot, enabling marketing teams to: Accelerate time from insight to decision Move seamlessly from analysis to execution Keep humans firmly in control, with AI supporting—not replacing—decision‑making Importantly, the agent is enterprise-ready by design. IT administrators can deploy and manage the experience through the Microsoft 365 admin center, ensuring security, governance, and compliance at scale. Expanding executive experiences with Copilot Cowork Looking ahead, Adobe skills designed for customer experience orchestration will be accessible in Copilot Cowork—in a future release. This upcoming experience will enable customer experience leaders to engage with customer experience insights in a more direct, conversational way, bringing strategic visibility into the same Copilot environments where decisions are made and actions are coordinated. Built on Azure to scale securely and responsibly The technology foundation of this innovation is Azure. Adobe Experience Platform, Adobe Experience Platform Agent Orchestrator, and Adobe AI Agents are built on Azure and leverage Azure AI models, providing the scalability, security, and reliability enterprises require. By running on Azure, these agentic experiences benefit from Microsoft’s global infrastructure, enterprise‑grade security, and responsible AI commitments—supporting customer trust as organizations scale AI across their business. Designed for interoperability across agent ecosystems Modern enterprises don’t operate in a single ecosystem—and their agents shouldn’t either. Adobe agents are built to interoperate with agents created using Microsoft Azure AI Foundry or Copilot Studio, enabling customers to orchestrate richer, cross‑functional workflows across marketing, sales, service, and operations. This architecture is designed to enable organizations to compose agentic solutions that reflect how work actually happens—across systems, teams, and business processes. Moving from experimentation to execution This partnership reflects a broader shift in how organizations adopt AI—moving from experimentation to embedded, enterprise‑ready execution. By bringing the full power of Adobe Experience Platform together with Microsoft’s AI platform, cloud infrastructure, and Copilot experiences, we’re helping teams move faster with clarity, confidence, and control. This is how AI becomes not just powerful—but practical. Learn more Adobe + Microsoft partnership page Adobe Marketing Agent for Microsoft Copilot pageICYMI | Explore curated Microsoft Partner Digital Skilling Journeys
Skilling is foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities better positions you with the skills you need to succeed in an ever-changing market, making it a base-level requirement for sustained growth. As part of our effort to support partners with skilling, we offer Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Continue reading this article on our new Partner Skilling discussion board Be sure to click follow in the top right to be notified of all new announcements!
