From insight to action: how Adobe and Microsoft are helping marketers move faster with AI
Today’s marketing leaders are under pressure to do more than ever—deliver meaningful personalization, accelerate execution, and prove measurable business impact. At the same time, teams are navigating increasing complexity: fragmented data, disconnected tools, and insights that arrive too late to act on. AI can change this—but only when it’s embedded directly into how people already work. That’s why Microsoft and Adobe are deepening our partnership: bringing customer experience intelligence, AI-powered workflows, and enterprise-grade AI directly into Microsoft 365 Copilot—so teams can move from insight to alignment to execution in one continuous workflow. The result is faster decisions, more coordinated execution, and clearer business outcomes—without breaking flow or context. Bringing customer experience intelligence into the flow of work Marketing teams don’t struggle because they lack data. They struggle because insights live in one place, collaboration in another, and execution somewhere else entirely. That disconnect slows teams down and creates unnecessary friction between analysis and action. Together, Adobe and Microsoft are changing that dynamic by connecting Adobe’s customer experience capabilities with Microsoft 365 Copilot and Copilot Cowork—so insight, collaboration, and next-best action can happen where work already happens: in Copilot Chat and in everyday apps like Teams, Word, and PowerPoint. Marketers can ask questions, explore insights, align with teammates, and take action without jumping between tools—turning intelligence into impact at the moment it matters. Adobe Marketing Agent for Microsoft 365 Copilot: now generally available A major milestone in this journey is the general availability of the Adobe Marketing Agent for Microsoft 365 Copilot, now available via Microsoft Commercial Marketplace. The Adobe Marketing Agent brings Adobe customer experience intelligence directly into Copilot, enabling marketing teams to: Accelerate time from insight to decision Move seamlessly from analysis to execution Keep humans firmly in control, with AI supporting—not replacing—decision‑making Importantly, the agent is enterprise-ready by design. IT administrators can deploy and manage the experience through the Microsoft 365 admin center, ensuring security, governance, and compliance at scale. Expanding executive experiences with Copilot Cowork Looking ahead, Adobe skills designed for customer experience orchestration will be accessible in Copilot Cowork—in a future release. This upcoming experience will enable customer experience leaders to engage with customer experience insights in a more direct, conversational way, bringing strategic visibility into the same Copilot environments where decisions are made and actions are coordinated. Built on Azure to scale securely and responsibly The technology foundation of this innovation is Azure. Adobe Experience Platform, Adobe Experience Platform Agent Orchestrator, and Adobe AI Agents are built on Azure and leverage Azure AI models, providing the scalability, security, and reliability enterprises require. By running on Azure, these agentic experiences benefit from Microsoft’s global infrastructure, enterprise‑grade security, and responsible AI commitments—supporting customer trust as organizations scale AI across their business. Designed for interoperability across agent ecosystems Modern enterprises don’t operate in a single ecosystem—and their agents shouldn’t either. Adobe agents are built to interoperate with agents created using Microsoft Azure AI Foundry or Copilot Studio, enabling customers to orchestrate richer, cross‑functional workflows across marketing, sales, service, and operations. This architecture is designed to enable organizations to compose agentic solutions that reflect how work actually happens—across systems, teams, and business processes. Moving from experimentation to execution This partnership reflects a broader shift in how organizations adopt AI—moving from experimentation to embedded, enterprise‑ready execution. By bringing the full power of Adobe Experience Platform together with Microsoft’s AI platform, cloud infrastructure, and Copilot experiences, we’re helping teams move faster with clarity, confidence, and control. This is how AI becomes not just powerful—but practical. Learn more Adobe + Microsoft partnership page Adobe Marketing Agent for Microsoft Copilot pageICYMI | Explore curated Microsoft Partner Digital Skilling Journeys
Skilling is foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities better positions you with the skills you need to succeed in an ever-changing market, making it a base-level requirement for sustained growth. As part of our effort to support partners with skilling, we offer Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Continue reading this article on our new Partner Skilling discussion board Be sure to click follow in the top right to be notified of all new announcements!Build AI skills at Microsoft AI Skills Fest
Register now for Microsoft AI Skills Fest, a no-cost digital skilling event taking place June 8–12. Designed so partners can stay ahead in the rapidly evolving AI landscape, attendees can build in-demand AI skills, gain practical insights, and discover ways to deliver innovative solutions, deepen customer relationships, and stay competitive in a fast-changing market. Get ready to lead Frontier Transformation If you’re a solution engineer or architect building AI agents across the Frontier stack—including Microsoft 365 Copilot, Microsoft Foundry, Copilot Studio, GitHub Copilot, Fabric, and Agent 365—you can validate your expertise with the Frontier Transformation Engineer badge. Continue reading this blog on our newSkilling discussion boardBuild the skills to strengthen customer conversations with Microskilling
Build the skills needed to stay current with product changes, strengthen customer conversations, and take action faster through curated videos and podcasts. Microskilling is purpose-built to accelerate understanding of the most impactful Microsoft skilling content related to leadership narratives, product pitches and updates, industry insights, and competitive differentiators. Why use the Microskilling modality Through curated topics, rapid updates, and intentional design, Microskilling is built to speed the time-to-value of Microsoft skilling. Partners can accelerate the learning that drives customer conversations and more deals. Microskilling offers: Low time commitment: Available through two to nine-minute videos and podcasts, there's no need to take time from your workday. On-demand learning: Microskilling content is always available, meaning it works with your schedule. An experience designed to drive action: Each asset includes clear next actions, so learning turns into doing. Access the Microskilling platform today through Partner Center or the Microsoft Partner Skilling Hub.Updates to Teamwork Deployment specialization: View new name and requirements
Starting April 29, 2026, Microsoft is renaming the Teamwork Deployment specialization as the Secure AI Productivity specialization to reflect the increased focus on the secure foundations required for successful AI adoption. Additionally, the performance, skilling, and Solutions Partner designation requirements will be updated to better align with foundational workloads from Microsoft 365 E3 and the realities of modern AI adoption. These updates expand the workloads included in the specialization and refresh requirements to reflect the skills partners need to deploy, secure, and scale AI‑powered collaboration. Additionally, partners will be required to hold both the Modern Work designation and the Security designation to earn the Secure AI Productivity specialization. Partners currently enrolled in the specialization will need to meet these updated requirements at their next renewal if it occurs after April 29, 2026. Learn moreExplore curated Microsoft Partner Skilling Journeys
Partners like you understand that skilling isn't optional—it's foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities will better position you with the skills needed to succeed in an ever-changing market. Explore Microsoft Partner Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. Curated journeys include: Microsoft Security Copilot Drive Business Transformation with Microsoft Copilot 365 Innovate with Azure AI Platform Drive Windows in the Cloud with Windows 365 Cloud Endpoints Modern Security Operations Data Security for AI Migrate to Azure Drive Business Collaboration and Teamwork with Microsoft Teams Accelerate Data Analytics Journey with Microsoft Fabric Cloud Security These journeys are tailored to your interests, needs, and role within your organization. Select the link relevant to the journey you're interested in, register today on the Skilling Hub, then answer a few questions, and you'll receive tech and sales-ready skilling experiences customized to your interests and goals. Register nowEarn certifications and accelerate deal velocity at the Sales Certification Week event
Join a no-cost, three-day virtual Sales Certification Week event designed to help partner sellers build practical AI fluency, activate real-world use cases, and validate AI readiness by earning Microsoft credentials—without taking extended time away from selling. Sales Certification Week is part one of a two-part skilling initiative called Skills2Win and will be followed by Microsoft Presales Cloud Week. Skills2Win empowers partners to earn the latest business certifications while strengthening presales expertise to accelerate customer value. This new, no-cost event runs in a half-day virtual format with multiple session options. Space is limited—register today on the Microsoft Partner Skilling Hub, or find the language that fits your needs from the schedule below: May 5–7 (EMEA: German) May 12–14 (Americas: Spanish) May 13–15 (Asia: Chinese, Japanese, Korean) May 18–20 (EMEA: French) May 19–21 (Americas: Portuguese) Register nowPartner Blog | April skilling update: Preparing for what’s next
Move your customers from AI interest to execution by tapping into skilling opportunities designed to strengthen delivery readiness and sharpen sales execution. This month's skilling focus is about going beyond AI pilots to deliver real outcomes, securely and across teams. In May and June, Microsoft is delivering high-impact, in-person learning opportunities that can scale readiness across your broader team through role-based learning journeys, equipping you to drive AI-powered solutions and exceed customer expectations. The in-person skilling difference In-person skilling creates a different kind of readiness. You get face-to-face time with experts, hands-on practice, and peer-to-peer pattern sharing that is hard to replicate through self-paced content alone. The result is faster capability build, clearer delivery expectations, and better alignment between technical teams and sellers. For many partners, the winning approach is a blend: In-person learning to build depth, practice real scenarios, and tighten delivery quality in Agentic AI in Copilot Studio, app modernization, sovereign cloud conversations, and AI-powered analytics in Microsoft Fabric. On-demand skilling to scale knowledge across your broader team and reinforce learning over time across topics like Microsoft Fabric IQ, agentic AI, Microsoft Defender XDR, and Microsoft Agent 365. Continue reading herePartner Blog | March skilling update: The pathway to capability
Partners are moving fast this year. New workloads. New buyer expectations. More roles involved in every AI deal and delivery. The common friction point isn’t motivation. It’s navigation. March’s skilling update focuses on simplifying how you discover the right learning and progress through it with confidence. Our model is simple: discover the right pathway, then build capability through role-aligned learning, labs, and readiness experiences. This month, the Microsoft Partner Skilling Catalog is the discovery layer. LevelUp is where you go deeper with on-demand learning that supports certification prep, Project Ready execution, and pathways focused on small and medium-sized business (SMB) opportunities. Together, they create a connected skilling ecosystem designed to accelerate readiness across sales, presales, and technical roles. Continue reading hereExplore curated Microsoft Partner Digital Skilling Journeys
Partners like you understand that skilling isn't optional—it's foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities will better position you with the skills needed to succeed in an ever-changing market. Explore Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Microsoft Security Copilot Drive Business Transformation with Microsoft Copilot 365 Innovate with Azure AI Platform Drive Windows in the Cloud with Windows 365 Cloud Endpoints Modern Security Operations Data Security for AI Migrate to Azure Drive Business Collaboration and Teamwork with Microsoft Teams Accelerate Data Analytics Journey with Microsoft Fabric Cloud Security These journeys are tailored to your interests, needs, and role within your organization. Select the link relevant to the journey you're interested in, register today on the Skilling Hub using your organizational login, answer a few questions, and you'll receive tech and sales-ready skilling experiences customized to your interests and goals. Register now
