Drive demand for your offers with solution area campaigns in a box.
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations. **Stay up to date on all Skilling announcements by subscribing to the skilling tag!**Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Partner Blog | Preparing for the next stage of partner skilling in 2026
As 2025 draws to a close, we are seeing the impact of focus and follow-through across the partner ecosystem. This year, partners made skilling a deliberate priority. Across solution areas, teams deepened technical capability, strengthened sales readiness, and brought innovation into real customer engagements. That intent is translating into more confident delivery, faster time to value, and practices built to operate in an AI-driven market. Our November skilling update outlined the latest resources, bootcamps, and learning paths available to partners. As we look ahead to 2026, this moment is about turning those investments into a scalable skilling foundation that supports consistent delivery, drives customer outcomes, and positions your organization to grow as demand for AI, cloud, security, and data solutions continues to accelerate. Continue reading hereDon't miss session two, Adopting Copilot Chat and Agent Builder. Sign up now!
Our dynamic four-part webinar series, Agentic AI + Copilot Partner Skilling Accelerator, empowers you to harness the Microsoft AI ecosystem to unlock new revenue streams and enhance customer success. Across each of the four sessions, experts will deliver practical guidance, best practices, and proven strategies for applying AI tools across no-code, low-code, and pro-code scenarios. Tune in to the second session, Adopting Copilot Chat and Agent Builder, to learn how Copilot and agents can help your business design, position, and sell AI solutions that drive customer success and revenue growth. This live virtual event is scheduled for December 1, 2025. Register today to reserve your spot.Partner Blog | Build what’s next: Accelerating partner success with Microsoft skilling
This week at Microsoft Ignite, one message came through clearly: capability fuels growth. Across every industry and every role, partners investing in skilling are accelerating innovation, deepening customer trust, and driving measurable impact. Skilling is the new currency of the AI era. As organizations transform, partners are turning knowledge into action, advancing technical and business expertise to lead with confidence and drive customer outcomes. In the past year, more than 2.4 million partner learners have engaged in training across solution areas, and 1.7 million have completed AI-specific courses, a 66% increase year over year. Through the Microsoft AI Cloud Partner Program, we’re investing in resources that make learning simpler, more accessible, and more aligned to opportunity. From the centralized Partner Skilling Hub to Certification Weeks, in-person training events, LevelUp, and AI-focused bootcamps, partners can strengthen their technical depth, expand sales capability, and build the skills that turn potential into performance. Read the full list of partner announcements from Ignite in Nicole Dezen’s blog. Continue reading hereRedefine work in an AI-enhanced world: Attend the Frontier Firms webinar November 24, 2025
Our dynamic four-part webinar series, Agentic AI + Copilot Partner Skilling Accelerator, empowers you to use the Microsoft AI ecosystem to unlock new revenue streams and enhance customer success. Across four sessions, experts will deliver practical guidance, industry best practices, and proven strategies for applying AI tools in no-code, low-code, and pro-code scenarios. The first session in this learning series explores Frontier Firms and how to position yourself as one, provides an overview of the Microsoft AI ecosystem, and offers tips on when and how to apply specific Microsoft tools. Don't miss this chance to level up your business's ability to design, position, and sell AI solutions that accelerate customer success and increase revenue. This live virtual event is scheduled for November 24, 2025. Register today to reserve your spot!Build expertise, earn recognition, and drive transformation with Microsoft skilling
At Microsoft, we know that every innovation journey starts with the right skills. Our goal is to make your skilling experience streamlined and effective, so you spend less time searching for resources and more time innovating. We have designed the Partner Skilling Hub as a central portal where you can build new capabilities, accelerate organizational growth, and learn how to set your solutions apart and create meaningful customer outcomes. With advanced search and filters by category, solution area, and skill level, you can quickly find live events, self-paced courses, and training opportunities tailored to your needs. Below are just some of the skilling resources available to you through this new portal so you can spend less time searching and more time innovating. Continue reading hereJoin the Movement at Azure Dev Summit!
Azure Dev Summit is a chance for you to join a community of developers, architects, and tech leaders building with Azure, .NET, and Microsoft AI. This isn’t just another conference. It is a Microsoft-sponsored celebration of innovation, learning, and connection — and we’re bringing some of the most inspiring voices in tech to the stage. Find out more about the speakers at Azure Dev Summit and make sure to register! https://azuredevsummit.com/Partner Blog | Limitless learning, one location: The Microsoft Partner Skilling Hub is here
This month, we kicked off our new fiscal year. On July 15, Microsoft hosted MCAPS Start for Partners, during which we unveiled our strategic priorities, key investments, enhancements to the Microsoft AI Cloud Partner Program, and new opportunities to scale your business. One of these opportunities, our new Microsoft Partner Skilling Hub, is available now in preview. The Skilling Hub is a unified platform that brings together all GPS partner skilling resources—Microsoft Titan Skilling Academy, LevelUp, GPS Skilling Hub, SureStep, AI Partner Training Days, and regional events—into one seamless experience. First announced in our June blog post, this streamlined platform is your new home base for training, certification prep, and continuous growth. One of the most exciting opportunities in the Skilling Hub is Microsoft Titan Skilling Academy. This centralized, global learning portal is designed to help partner sales professionals boost their skills and close more deals through structured, role-based training. Launched on June 1, 2025, its first module, “Sales Titan: Threat Protection,” focuses on Microsoft 365 E5 Security and offers on-demand training, certifications, and resources to support confident customer conversations. Built for you, shaped by your feedback The Skilling Hub isn’t just a new portal—it’s a partner-driven experience. As a partner-centered organization, we listened carefully to your feedback and shaped the platform around the capabilities and features that matter most to you. You gave us valuable insights about what would be most useful, including: A single access point for role-based learning. Easy-to-follow guidance that supports specialization and certification acquisition. A simplified interface for purposeful learning journeys. We plan to deliver all this and more. Continue reading herePartner Blog | Skilling for impact: A new era of learning for Microsoft Partners
As we begin a new fiscal year, the energy across the Microsoft partner ecosystem is palpable. With MCAPS Start for Partners just a week away on July 15, we’re entering a season of strategic alignment, innovation, and investment. This digital-first experience will deliver essential readiness content, celebrate our global community, and preview what’s ahead across co-sell, marketplace, incentives—and skilling. Learn more and register. Skilling as a strategic growth lever In today’s AI-powered economy, skilling is no longer a support function—it’s a growth engine. The ability to rapidly build expertise, adapt to new technologies, and deliver customer value is what sets high-performing partners apart. That’s why Microsoft is doubling down on skilling as a core investment area for FY26. We’re simplifying and streamlining how you access learning, build capabilities, and drive results. In the coming months, we’ll be launching a unified skilling platform—a single destination that brings together the full spectrum of Microsoft partner skilling into one seamless, purpose-built experience. Skilling across the partner journey Our skilling strategy is designed to meet partners where they are and elevate them across every stage of the customer lifecycle. We are enabling partners to become Certification Ready with foundational solution area knowledge that supports designation and specialization growth through Microsoft Learn, certifications, and Applied Skills. Microsoft Partner Skilling Hub Continue reading here
