Drive demand for your offers with solution area campaigns in a box.
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations. **Stay up to date on all Skilling announcements by subscribing to the skilling tag!**Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Build the skills to strengthen customer conversations with Microskilling
Build the skills needed to stay current with product changes, strengthen customer conversations, and take action faster through curated videos and podcasts. Microskilling is purpose-built to accelerate understanding of the most impactful Microsoft skilling content related to leadership narratives, product pitches and updates, industry insights, and competitive differentiators. Why use the Microskilling modality Through curated topics, rapid updates, and intentional design, Microskilling is built to speed the time-to-value of Microsoft skilling. Partners can accelerate the learning that drives customer conversations and more deals. Microskilling offers: Low time commitment: Available through two to nine-minute videos and podcasts, there's no need to take time from your workday. On-demand learning: Microskilling content is always available, meaning it works with your schedule. An experience designed to drive action: Each asset includes clear next actions, so learning turns into doing. Access the Microskilling platform today through Partner Center or the Microsoft Partner Skilling Hub.
From insight to action: how Adobe and Microsoft are helping marketers move faster with AI
Today’s marketing leaders are under pressure to do more than ever—deliver meaningful personalization, accelerate execution, and prove measurable business impact. At the same time, teams are navigating increasing complexity: fragmented data, disconnected tools, and insights that arrive too late to act on. AI can change this—but only when it’s embedded directly into how people already work. That’s why Microsoft and Adobe are deepening our partnership: bringing customer experience intelligence, AI-powered workflows, and enterprise-grade AI directly into Microsoft 365 Copilot—so teams can move from insight to alignment to execution in one continuous workflow. The result is faster decisions, more coordinated execution, and clearer business outcomes—without breaking flow or context. Bringing customer experience intelligence into the flow of work Marketing teams don’t struggle because they lack data. They struggle because insights live in one place, collaboration in another, and execution somewhere else entirely. That disconnect slows teams down and creates unnecessary friction between analysis and action. Together, Adobe and Microsoft are changing that dynamic by connecting Adobe’s customer experience capabilities with Microsoft 365 Copilot and Copilot Cowork—so insight, collaboration, and next-best action can happen where work already happens: in Copilot Chat and in everyday apps like Teams, Word, and PowerPoint. Marketers can ask questions, explore insights, align with teammates, and take action without jumping between tools—turning intelligence into impact at the moment it matters. Adobe Marketing Agent for Microsoft 365 Copilot: now generally available A major milestone in this journey is the general availability of the Adobe Marketing Agent for Microsoft 365 Copilot, now available via Microsoft Commercial Marketplace. The Adobe Marketing Agent brings Adobe customer experience intelligence directly into Copilot, enabling marketing teams to: Accelerate time from insight to decision Move seamlessly from analysis to execution Keep humans firmly in control, with AI supporting—not replacing—decision‑making Importantly, the agent is enterprise-ready by design. IT administrators can deploy and manage the experience through the Microsoft 365 admin center, ensuring security, governance, and compliance at scale. Expanding executive experiences with Copilot Cowork Looking ahead, Adobe skills designed for customer experience orchestration will be accessible in Copilot Cowork—in a future release. This upcoming experience will enable customer experience leaders to engage with customer experience insights in a more direct, conversational way, bringing strategic visibility into the same Copilot environments where decisions are made and actions are coordinated. Built on Azure to scale securely and responsibly The technology foundation of this innovation is Azure. Adobe Experience Platform, Adobe Experience Platform Agent Orchestrator, and Adobe AI Agents are built on Azure and leverage Azure AI models, providing the scalability, security, and reliability enterprises require. By running on Azure, these agentic experiences benefit from Microsoft’s global infrastructure, enterprise‑grade security, and responsible AI commitments—supporting customer trust as organizations scale AI across their business. Designed for interoperability across agent ecosystems Modern enterprises don’t operate in a single ecosystem—and their agents shouldn’t either. Adobe agents are built to interoperate with agents created using Microsoft Azure AI Foundry or Copilot Studio, enabling customers to orchestrate richer, cross‑functional workflows across marketing, sales, service, and operations. This architecture is designed to enable organizations to compose agentic solutions that reflect how work actually happens—across systems, teams, and business processes. Moving from experimentation to execution This partnership reflects a broader shift in how organizations adopt AI—moving from experimentation to embedded, enterprise‑ready execution. By bringing the full power of Adobe Experience Platform together with Microsoft’s AI platform, cloud infrastructure, and Copilot experiences, we’re helping teams move faster with clarity, confidence, and control. This is how AI becomes not just powerful—but practical. Learn more Adobe + Microsoft partnership page Adobe Marketing Agent for Microsoft Copilot pagePartner Blog | April skilling update: Preparing for what’s next
Move your customers from AI interest to execution by tapping into skilling opportunities designed to strengthen delivery readiness and sharpen sales execution. This month's skilling focus is about going beyond AI pilots to deliver real outcomes, securely and across teams. In May and June, Microsoft is delivering high-impact, in-person learning opportunities that can scale readiness across your broader team through role-based learning journeys, equipping you to drive AI-powered solutions and exceed customer expectations. The in-person skilling difference In-person skilling creates a different kind of readiness. You get face-to-face time with experts, hands-on practice, and peer-to-peer pattern sharing that is hard to replicate through self-paced content alone. The result is faster capability build, clearer delivery expectations, and better alignment between technical teams and sellers. For many partners, the winning approach is a blend: In-person learning to build depth, practice real scenarios, and tighten delivery quality in Agentic AI in Copilot Studio, app modernization, sovereign cloud conversations, and AI-powered analytics in Microsoft Fabric. On-demand skilling to scale knowledge across your broader team and reinforce learning over time across topics like Microsoft Fabric IQ, agentic AI, Microsoft Defender XDR, and Microsoft Agent 365. Continue reading hereEarn certifications and accelerate deal velocity at the Sales Certification Week event
Join a no-cost, three-day virtual Sales Certification Week event designed to help partner sellers build practical AI fluency, activate real-world use cases, and validate AI readiness by earning Microsoft credentials—without taking extended time away from selling. Sales Certification Week is part one of a two-part skilling initiative called Skills2Win and will be followed by Microsoft Presales Cloud Week. Skills2Win empowers partners to earn the latest business certifications while strengthening presales expertise to accelerate customer value. This new, no-cost event runs in a half-day virtual format with multiple session options. Space is limited—register today on the Microsoft Partner Skilling Hub, or find the language that fits your needs from the schedule below: May 5–7 (EMEA: German) May 12–14 (Americas: Spanish) May 13–15 (Asia: Chinese, Japanese, Korean) May 18–20 (EMEA: French) May 19–21 (Americas: Portuguese) Register nowPartner Blog | March skilling update: The pathway to capability
Partners are moving fast this year. New workloads. New buyer expectations. More roles involved in every AI deal and delivery. The common friction point isn’t motivation. It’s navigation. March’s skilling update focuses on simplifying how you discover the right learning and progress through it with confidence. Our model is simple: discover the right pathway, then build capability through role-aligned learning, labs, and readiness experiences. This month, the Microsoft Partner Skilling Catalog is the discovery layer. LevelUp is where you go deeper with on-demand learning that supports certification prep, Project Ready execution, and pathways focused on small and medium-sized business (SMB) opportunities. Together, they create a connected skilling ecosystem designed to accelerate readiness across sales, presales, and technical roles. Continue reading hereExplore curated Microsoft Partner Digital Skilling Journeys
Partners like you understand that skilling isn't optional—it's foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities will better position you with the skills needed to succeed in an ever-changing market. Explore Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Microsoft Security Copilot Drive Business Transformation with Microsoft Copilot 365 Innovate with Azure AI Platform Drive Windows in the Cloud with Windows 365 Cloud Endpoints Modern Security Operations Data Security for AI Migrate to Azure Drive Business Collaboration and Teamwork with Microsoft Teams Accelerate Data Analytics Journey with Microsoft Fabric Cloud Security These journeys are tailored to your interests, needs, and role within your organization. Select the link relevant to the journey you're interested in, register today on the Skilling Hub using your organizational login, answer a few questions, and you'll receive tech and sales-ready skilling experiences customized to your interests and goals. Register nowPartner Blog | Build customer trust at scale with role-based certifications
As AI moves from experimentation to production, customers are raising the standard for what “ready” looks like. They want partners who can design and deliver solutions with security and responsible AI in mind, scope work accurately, and execute reliably across geographies and teams. In this environment, certifications are no longer a nice-to-have. They are a signal of capability and a practical way to build consistency at scale. A December 2025 Forrester Total Economic Impact™ study indicates that participating in Microsoft skilling and enablement initiatives can realize 217% ROI and $67.9M USD net present value over three years for a composite partner. For many partners, that maps to what customers are asking for right now: Prove you can deliver. Reduce risk. Do it consistently, even as technology and expectations keep moving. Continue reading hereJoin a Partner Project Ready Workshop to turn your expertise into impact
With a new year just beginning, now is the time to build the skills that power key roles across your organization. Make skilling a priority to turn expertise into real business impact across AI, cloud, and security skill sets. Check out the upcoming Project Ready Workshops for AI Business Solutions, Cloud & AI Platforms, and Security. These role-based sessions focus on real-world delivery scenarios and empower teams to implement solutions with confidence. Check out the Partner Skilling Hub
