Drive demand for your offers with solution area campaigns in a box.
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations. **Stay up to date on all Skilling announcements by subscribing to the skilling tag!**Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Partner Blog | April skilling update: Preparing for what’s next
Move your customers from AI interest to execution by tapping into skilling opportunities designed to strengthen delivery readiness and sharpen sales execution. This month's skilling focus is about going beyond AI pilots to deliver real outcomes, securely and across teams. In May and June, Microsoft is delivering high-impact, in-person learning opportunities that can scale readiness across your broader team through role-based learning journeys, equipping you to drive AI-powered solutions and exceed customer expectations. The in-person skilling difference In-person skilling creates a different kind of readiness. You get face-to-face time with experts, hands-on practice, and peer-to-peer pattern sharing that is hard to replicate through self-paced content alone. The result is faster capability build, clearer delivery expectations, and better alignment between technical teams and sellers. For many partners, the winning approach is a blend: In-person learning to build depth, practice real scenarios, and tighten delivery quality in Agentic AI in Copilot Studio, app modernization, sovereign cloud conversations, and AI-powered analytics in Microsoft Fabric. On-demand skilling to scale knowledge across your broader team and reinforce learning over time across topics like Microsoft Fabric IQ, agentic AI, Microsoft Defender XDR, and Microsoft Agent 365. Continue reading herePartner Blog | March skilling update: The pathway to capability
Partners are moving fast this year. New workloads. New buyer expectations. More roles involved in every AI deal and delivery. The common friction point isn’t motivation. It’s navigation. March’s skilling update focuses on simplifying how you discover the right learning and progress through it with confidence. Our model is simple: discover the right pathway, then build capability through role-aligned learning, labs, and readiness experiences. This month, the Microsoft Partner Skilling Catalog is the discovery layer. LevelUp is where you go deeper with on-demand learning that supports certification prep, Project Ready execution, and pathways focused on small and medium-sized business (SMB) opportunities. Together, they create a connected skilling ecosystem designed to accelerate readiness across sales, presales, and technical roles. Continue reading hereExplore curated Microsoft Partner Digital Skilling Journeys
Partners like you understand that skilling isn't optional—it's foundational for success in an AI-first market. Keeping up with evolving technologies and capabilities will better position you with the skills needed to succeed in an ever-changing market. Explore Microsoft Partner Digital Skilling Journeys (PDJs), curated presales, sales, and tech skilling experiences designed to enhance your knowledge aligned with partner strategic wins. First-time users may need to register—use your work email credentials to sign up. Curated journeys include: Microsoft Security Copilot Drive Business Transformation with Microsoft Copilot 365 Innovate with Azure AI Platform Drive Windows in the Cloud with Windows 365 Cloud Endpoints Modern Security Operations Data Security for AI Migrate to Azure Drive Business Collaboration and Teamwork with Microsoft Teams Accelerate Data Analytics Journey with Microsoft Fabric Cloud Security These journeys are tailored to your interests, needs, and role within your organization. Select the link relevant to the journey you're interested in, register today on the Skilling Hub using your organizational login, answer a few questions, and you'll receive tech and sales-ready skilling experiences customized to your interests and goals. Register nowPartner Blog | Build customer trust at scale with role-based certifications
As AI moves from experimentation to production, customers are raising the standard for what “ready” looks like. They want partners who can design and deliver solutions with security and responsible AI in mind, scope work accurately, and execute reliably across geographies and teams. In this environment, certifications are no longer a nice-to-have. They are a signal of capability and a practical way to build consistency at scale. A December 2025 Forrester Total Economic Impact™ study indicates that participating in Microsoft skilling and enablement initiatives can realize 217% ROI and $67.9M USD net present value over three years for a composite partner. For many partners, that maps to what customers are asking for right now: Prove you can deliver. Reduce risk. Do it consistently, even as technology and expectations keep moving. Continue reading hereJoin a Partner Project Ready Workshop to turn your expertise into impact
With a new year just beginning, now is the time to build the skills that power key roles across your organization. Make skilling a priority to turn expertise into real business impact across AI, cloud, and security skill sets. Check out the upcoming Project Ready Workshops for AI Business Solutions, Cloud & AI Platforms, and Security. These role-based sessions focus on real-world delivery scenarios and empower teams to implement solutions with confidence. Check out the Partner Skilling HubPartner Blog | January 2026 skilling kickoff: Turn readiness into growth
A new year is a natural planning moment. Partners are navigating various pressures and opportunities, including fast-moving AI, shifting cloud workloads, rising security expectations, and data becoming a bigger part of every solution motion. In that environment, skilling can’t be treated as an optional add-on. It’s a core business priority that supports what partners care about most: winning work and delivering it with confidence. That’s the lens I’d encourage you to bring into 2026 planning. Not what courses should we take, but what technical and sales capabilities do we need to build so we can execute more consistently across sales and delivery. How data makes the case for readiness and enablement In December 2025, Forrester Consulting published a Total Economic Impact study, commissioned by Microsoft, on the partner opportunity for the Microsoft skilling and enablement offerings. The study modeled a composite organization based on interviews with partners who experienced the offerings. Continue reading herePartner Blog | What's new for Microsoft partners: January 2026 edition
Your voice continues to shape how the Microsoft AI Cloud Partner Program evolves. In this update, we’re bringing together the announcements, investments, and resources that matter most to partners right now. From the innovations unveiled at Microsoft Ignite to updates across benefits, Azure, AI business solutions, Marketplace, security, and skilling, this edition is designed to build capability, accelerate execution, and drive meaningful customer impact as AI becomes central to every workload. What follows highlights our focus and areas of partner opportunity, grounded in feedback from across the ecosystem and aligned to how customers are evolving their cloud and AI strategies. Spotlight Microsoft Ignite Microsoft Ignite marked an important evolution for the Microsoft AI Cloud Partner Program, introducing new investments for partners to lead as Frontier Firms, translating their own AI experience into customer impact. Read Nicole Dezen’s blog for a partner-focused recap of Microsoft Ignite 2025, bringing together the announcements that matter most across AI, cloud platforms, security, and developer tools. Continue reading herePartner Blog | Preparing for the next stage of partner skilling in 2026
As 2025 draws to a close, we are seeing the impact of focus and follow-through across the partner ecosystem. This year, partners made skilling a deliberate priority. Across solution areas, teams deepened technical capability, strengthened sales readiness, and brought innovation into real customer engagements. That intent is translating into more confident delivery, faster time to value, and practices built to operate in an AI-driven market. Our November skilling update outlined the latest resources, bootcamps, and learning paths available to partners. As we look ahead to 2026, this moment is about turning those investments into a scalable skilling foundation that supports consistent delivery, drives customer outcomes, and positions your organization to grow as demand for AI, cloud, security, and data solutions continues to accelerate. Continue reading here
