Drive demand for your offers with solution area campaigns in a box.
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations. **Stay up to date on all Skilling announcements by subscribing to the skilling tag!**Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Build expertise, earn recognition, and drive transformation with Microsoft skilling
At Microsoft, we know that every innovation journey starts with the right skills. Our goal is to make your skilling experience streamlined and effective, so you spend less time searching for resources and more time innovating. We have designed the Partner Skilling Hub as a central portal where you can build new capabilities, accelerate organizational growth, and learn how to set your solutions apart and create meaningful customer outcomes. With advanced search and filters by category, solution area, and skill level, you can quickly find live events, self-paced courses, and training opportunities tailored to your needs. Below are just some of the skilling resources available to you through this new portal so you can spend less time searching and more time innovating. Continue reading hereJoin the Movement at Azure Dev Summit!
Azure Dev Summit is a chance for you to join a community of developers, architects, and tech leaders building with Azure, .NET, and Microsoft AI. This isn’t just another conference. It is a Microsoft-sponsored celebration of innovation, learning, and connection — and we’re bringing some of the most inspiring voices in tech to the stage. Find out more about the speakers at Azure Dev Summit and make sure to register! https://azuredevsummit.com/Partner Blog | Limitless learning, one location: The Microsoft Partner Skilling Hub is here
This month, we kicked off our new fiscal year. On July 15, Microsoft hosted MCAPS Start for Partners, during which we unveiled our strategic priorities, key investments, enhancements to the Microsoft AI Cloud Partner Program, and new opportunities to scale your business. One of these opportunities, our new Microsoft Partner Skilling Hub, is available now in preview. The Skilling Hub is a unified platform that brings together all GPS partner skilling resources—Microsoft Titan Skilling Academy, LevelUp, GPS Skilling Hub, SureStep, AI Partner Training Days, and regional events—into one seamless experience. First announced in our June blog post, this streamlined platform is your new home base for training, certification prep, and continuous growth. One of the most exciting opportunities in the Skilling Hub is Microsoft Titan Skilling Academy. This centralized, global learning portal is designed to help partner sales professionals boost their skills and close more deals through structured, role-based training. Launched on June 1, 2025, its first module, “Sales Titan: Threat Protection,” focuses on Microsoft 365 E5 Security and offers on-demand training, certifications, and resources to support confident customer conversations. Built for you, shaped by your feedback The Skilling Hub isn’t just a new portal—it’s a partner-driven experience. As a partner-centered organization, we listened carefully to your feedback and shaped the platform around the capabilities and features that matter most to you. You gave us valuable insights about what would be most useful, including: A single access point for role-based learning. Easy-to-follow guidance that supports specialization and certification acquisition. A simplified interface for purposeful learning journeys. We plan to deliver all this and more. Continue reading herePartner Blog | Skilling for impact: A new era of learning for Microsoft Partners
As we begin a new fiscal year, the energy across the Microsoft partner ecosystem is palpable. With MCAPS Start for Partners just a week away on July 15, we’re entering a season of strategic alignment, innovation, and investment. This digital-first experience will deliver essential readiness content, celebrate our global community, and preview what’s ahead across co-sell, marketplace, incentives—and skilling. Learn more and register. Skilling as a strategic growth lever In today’s AI-powered economy, skilling is no longer a support function—it’s a growth engine. The ability to rapidly build expertise, adapt to new technologies, and deliver customer value is what sets high-performing partners apart. That’s why Microsoft is doubling down on skilling as a core investment area for FY26. We’re simplifying and streamlining how you access learning, build capabilities, and drive results. In the coming months, we’ll be launching a unified skilling platform—a single destination that brings together the full spectrum of Microsoft partner skilling into one seamless, purpose-built experience. Skilling across the partner journey Our skilling strategy is designed to meet partners where they are and elevate them across every stage of the customer lifecycle. We are enabling partners to become Certification Ready with foundational solution area knowledge that supports designation and specialization growth through Microsoft Learn, certifications, and Applied Skills. Microsoft Partner Skilling Hub Continue reading hereMeet market demand with Microsoft skilling opportunities
As AI continues to transform industries, businesses that prioritize skilling are positioning themselves to seize market opportunities and become leaders. That’s why Microsoft is committed to empowering our partners with the knowledge and resources they need to lead. We’re excited to announce the upcoming launches of Microsoft Sales Titan, a powerful new offering built for sales professionals—currently in private preview for Cloud Solution Provider (CSP) partners—and Microsoft AI Agents Day, a virtual event built to help you sharpen your agentic AI skills. Learn how these new offerings can grow your business—and explore other purpose-built skilling opportunities below. Close deals, sharpen AI skills, and earn badges Sales Titan—available to all partners in summer 2025—is a centralized skilling portal designed to enhance proficiency in Microsoft Threat Protection SKUs, help sales professionals position themselves as industry leaders, and build knowledge to drive meaningful customer conversations. Learn more about Sales Titan today. Microsoft AI Agents Day is a virtual training event focused on how to use Microsoft 365 Copilot, Copilot Studio, and Azure AI Foundry to build agents and drive customer success. This offering is designed for all roles—from executives to architects to those who are new to Microsoft AI solutions—and participants who attend the live session will earn a digital badge. Register today to get started. Explore more skilling opportunities No matter where you are in your AI journey, Microsoft provides the tools and opportunities you need to thrive in 2025 and beyond. We offer bootcamps, workshops, and self-guided learning opportunities, such as: Certification Weeks: Designed to accelerate AI and cloud certification paths, we offer Certification Weeks for the following solution areas: Azure Business Applications Modern Work Security. Sales and Pre-sales Skilling Bootcamps: These sales bootcamps help you plan, build, and assess strategies for closing sales. Register today to get started. Partner Project Ready Workshops: Deepen your ability to assess customer needs and seamlessly implement Azure solutions in these multi-day events, available for the following solution areas: Azure Business Applications Modern Work Security. Technical workshops and AI Training Days: Sharpen your skills with hands-on sessions focusing on modern AI, security, and data analytics. Register today to get started. AI Envisioning Series: Kickstart your generative AI development plan, accelerate your time to market, and explore how AI is reshaping industries in these workshops. Register today to get started. To learn more about skilling opportunities, explore our Skilling Hub.Partner Blog | Build partner awareness and consideration for Microsoft skilling offerings
As the digital landscape continues to evolve at a rapid pace, staying ahead of technological advancements is no longer just a strategy for success—it's a necessity for leadership. Industries are increasingly shaped by emerging technologies, and businesses that prioritize skilling are positioning themselves to seize market opportunities. In fact, current and planned usage of generative AI among enterprises jumped from 55% in 2023 to 75% in 2024, according to an IDC study. 1 As the use of generative AI in companies continues to grow, employees are also starting to collaborate with AI rather than just treating it as a tool. This means learning to work with AI iteratively and conversationally. That’s why Microsoft is committed to empowering our partners with the knowledge and resources they need to lead—not just compete. This starts with the latest technological innovations and includes vital learning opportunities that can be accessed on streamlined, simplified portals. Microsoft recently reinforced this commitment with two new offerings: Microsoft Sales Titan, a powerful new skilling portal, and Microsoft AI Agents Day, a virtual event that helps you sharpen your skills in engaging with customers and implementing our most in-demand products. Continue reading herePartners: Top 3 reasons you should attend the Microsoft 365 Community Conference
The Microsoft 365 Community Conference is more than a place to expand your expertise—it’s a can’t-miss opportunity to develop meaningful connections with customers, grow your pipeline, and engage with the Microsoft community. As a Microsoft partner, you are invited to attend Partner Pre-Day with tailored content for you and your team. Register with code PREDAY300 and to attend Partner Pre-Day and save $300 on your conference registration! Why should Partners attend #M365Con? 1: Connect with thousands of customers Share your story and communicate your business value in a learning environment that is focused on empowerment, innovation, and inspiration Whether you’re scheduling meetings with current customers or meeting new ones on the expo floor, this event is the place for you to grow your pipeline 2: Meet with Microsoft executives and leaders 160+ Microsoft product leaders are headed to Vegas to share the latest updates and guidance on the tools you sell—and empower your success From customer meetings and AMAs to workshops, breakout sessions, and more, you and your customers will have plenty of opportunities to connect directly with Microsoft execs and product-makers 3: Share your expertise and learn from our community In 200+ sessions, learn from a passionate community of Microsoft leaders, MVPs, industry experts, and fellow partners as they share real-world solutions Discover current and future opportunities to share your expertise, too The Microsoft 365 Community Conference is the place to meet new and existing customers who want to learn about how Microsoft 365 solutions can take their workflows and organizations to the next level. After the conference, stay engaged, continue learning, and keep the conversation going with our community. #M365Con is just the beginning! Register now with code PREDAY300 to save $300 and reserve your spot for the M365 Community Conference and Partner Pre-Day (agenda attached below). See you there!Drive customer demand and accelerate growth with Microsoft skilling opportunities
Developing cutting-edge skills isn’t just a priority—it’s a competitive necessity, as data from 2024 skilling trends revealed. According to TalentLMS, 71% of employees now seek more frequent skill updates, and 80% are calling on their organizations to prioritize upskilling and reskilling investments. Microsoft partners can turn this willingness to learn into an opportunity to drive innovation and growth: skilling trends in 2025 show growing demand for new, industry-specific skilling, particularly in AI and machine learning, cybersecurity, and data literacy and analytics. Studies also found a thirst for self-guided learning, bite-sized certifications, and career resilience. Microsoft is here to help meet that demand. We're dedicated to providing our partners with tools and opportunities to help your organization thrive in 2025 and beyond. We’ve developed skilling events around the world, such as bootcamps, workshops, and self-guided learning opportunities to strengthen sales and technical skills in the topics most critical to your organization. Explore upcoming online and in-person events in your region to discover how we can help you learn and grow. Microsoft AI Partner Training Days Join us in person to hear about the latest trends and technology in the era of Al, with guidance from Microsoft executives and industry leaders. Hear about lessons learned from real-world Al deployments, discuss sales best practices followed by Microsoft teams, get hands-on experience with the Microsoft Al platform, and discover go-to-market tools designed to build and expand your Al practice. Register today and share with your global teams. We’re excited to host you at one of our training days around the world: Americas January 28, 2025: New York, NY Asia February 25, 2025: Mumbai March 19, 2025: Seoul April 3, 2025: Tokyo Europe, Middle East, Africa January 22, 2025: Johannesburg March 4, 2025: London Partner Project Ready workshops Your organization’s developers, solution architects, and data scientists can register for the Microsoft Azure, Business Applications, Modern Work, or Microsoft Security Partner Project Ready workshops. These multiday skilling events help deepen the expertise needed to assess customer needs and seamlessly implement Azure solutions. Plus, participating in the live sessions of certain events gives you the opportunity to earn a digital badge that serves as a testament to your engagement and training. We are continually adding new events across the globe, so be sure to check the Microsoft Global Partner Skilling Hub for the latest events and registration links. In the meantime, you can register today for the following events to begin building the skills that will help you become project-ready: Azure Build and modernize AI Apps workshop February 17-20, 2025: IST, GMT, PST Learn more and register Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Microsoft Fabric workshops Track 1: Fabric administration and governance Track 2: Data warehousing with Microsoft Fabric January 28-29, 2025: IST, GMT, PST Learn more and register Microsoft Fabric Workshops Track 1: Modern data engineering with Microsoft Fabric February 11-13, 2025: IST, GMT, PST Track 2: Data insights with AI in Microsoft Fabric February 11-12, 2025: IST, GMT, PST Learn more and register Microsoft Fabric workshops Coming soon: Track 1: Real-time intelligence with Microsoft Fabric Track 2: Data warehousing with Microsoft Fabric March 11-12, 2025: IST, GMT, PST Azure Databricks: migration and integration February 18-20, 2025: IST February 19-21, 2025: GMT, PST Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Fortify your data with Microsoft Purview February 4-6, 2025: IST, GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Business Applications Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Full contact center solution with Power Platform & Dynamics 365 January 28, 2025: PST January 30, 2025: PST February 4, 2025: PST February 6, 2025: PST February 11, 2025: PST February 13, 2025: PST February 18, 2025: PST February 20, 2025: PST Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Modern Work Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Build and extend your own agents using pro-code capabilities January 28-30, 2025: IST January 29-31, 2025: GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Security Certification week for Microsoft AI Cloud Partner Program – Security and GitHub January 27-31, 2025: IST, GMT, PST Learn more and register Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register Fortify your data with Microsoft Purview February 4-6, 2025: IST, GMT, PST Learn more and register Build, extend, or buy? Driving customer conversations with Copilot and Copilot stack February 11-13, 2025: IST, GMT, PST Learn more and register Migrating your SIEM solution to Microsoft Sentinel February 18-20, 2025: IST, GMT, PST Learn more and register Innovate with Microsoft 365 Copilot and build your own agents February 18-20, 2025: IST, GMT, PST Learn more and register Develop new business with Sales and Pre-Sales Partner Skilling bootcamps To grow your business, you need to understand the critical points in the customer journey, identify business opportunities, and articulate the differentiated value of your AI and cloud solutions. We can help your sales team build their knowledge and techniques in Microsoft solution areas with training based on our industry expertise, market research, and decades of experience in the sales journey. Our on-demand, hybrid, and interactive Sales and Pre-Sales Skilling bootcamps provide scheduling flexibility for learners at every level of experience—so your team can learn wherever and whenever their calendar allows. Register today for one of our upcoming Sales and Pre-Sales Skilling bootcamps: Power your AI transformation with Copilot and the Copilot stack January 22-24, 2025: IST, GMT Learn more and register SMB sales bootcamp January 28-30, 2025: PST January 29-31, 2025: IST, GMT Learn more and register Low code + Copilot Studio sales bootcamp February 11-13, 2025: PST February 12-14, 2025: IST, GMT Learn more and register Explore our in-person technical workshops Our in-person regional partner skilling workshops are meticulously crafted for the AI era. These hands-on workshops provide the essential skills required in today's dynamic landscape, including: Build and extend your own agents using pro-code capabilities Build and extend Copilots to improve business productivity Technical workshop implementing Azure VMware solutions AI-powered threat protection with Microsoft Sentinel and Microsoft Security Copilot Fortify your data security with Microsoft Purview Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era Find an exclusive workshop coming to a city near you: Build and extend Copilots to improve business productivity Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era Technical workshop implementing Azure VMware Solution February 25, 2025: Tokyo Fortify your data security with Microsoft Purview Build and extend your own agents using pro-code capabilities Upcoming: February 11, 2025: Bogota February 19, 2025: Cologne April 16, 2025: Osaka Technical workshop implementing Azure VMware Solution February 17, 2025: Singapore Upcoming: February 13, 2025: Bogota Empowering business growth: modernizing data and analytics with Microsoft Fabric in the AI era February 11, 2025: Bengaluru February 20, 2025: Cologne March 6, 2025: Tokyo March 12, 2025: Prague April 1, 2025: Milan April 2, 2025: Melbourne April 24, 2025: Beijing May 8, 2025: Munich AI-powered threat protection with Microsoft Sentinel and Microsoft Security Copilot February, 12, 2025: Bogota Upcoming: February 18, 2025: Singapore February 18, 2025: Cologne February 19, 2025: Seoul March 7, 2025: Tokyo March 17, 2025: Gurgaon April 2, 2025: Milan Migrate to innovate March 13, 2025: Sydney We are continually adding new events that take place around the globe, so if you do not see an event near you, be sure to bookmark the following links and check back frequently. In the Americas: Americas Partner Workshops In EMEA: Partner Enablement Workshops In Asia: Asia Partner Workshops Grow your AI capabilities with our Industry AI Envisioning series Join one of the Business and Capability Envisioning webinars to explore AI’s impact on your industry and how you can harness it to drive more business value and better customer experiences. You’ll gain insights from industry-specific use case examples, learn how to strategically solve business problems using an envisioning framework, and better understand how to recognize AI-driven solution opportunities for your customers and organization. Register for an upcoming webinar for your industry: AI for Retail AI for Manufacturing AI for Healthcare AI for Sustainability AI for Financial Services
