Microsoft Partner Blog | Tapping into the power of AI with Copilot+ PCs
Regardless of what sector you operate in and what kind of solutions or services you provide, Copilot+ PCs are purpose-built for faster, smarter, more secure work. ISVs can tap into the power of Copilot+ PCs to create innovative applications that enhance productivity and user experience. Hybrid applications that are using local NPUs on the PC are creating a new silicon landscape for ISVs where millions of applications can be created. We are already seeing faster, more powerful applications due to the computing power offered by Copilot+ PCs. Take, for example,CapCut, a video editing app that offers real-time editing, advanced effects, and AI-based filters; its powerful features are enhanced by the NPU for smoother performance and quicker rendering times.DaVinci Resolve, a video editing application optimized for NPU capabilities to make its key features like Magic Mask and Smart Reframe run significantly faster, taps into the computing power of Copilot+ PCs to create efficient workflows for filmmakers, colorists, and editors. Copilot+ PCs are helping Solutions partners take advantage of secure AI tools at the edge and in the cloud to offer tailored solutions that meet specific customer needs. Continue reading here!Expand your business with ISV to CSP private offers in the marketplace
The insights shared in this webinar ("ISV to CSP private offers - experience walkthrough") shed light on how these resources can significantly contribute to growing your sales with the partnerships between ISVs and partners in theCloud Solution Provider (CSP) program through the commercial marketplace. According to recent research from Canalys, software sales throughhyperscaler cloud marketplaces are predicted to reach US$85 billion by 2028 Most importantly, channel partners are playing an increasingly important role, and Canalys expects more than 50% of marketplace sales to flow through the channel. Independent Software Vendors (ISVs) and CSP partners have a unique opportunity to collaborate and unlock the potential to sell to small and mid-sized customers. For ISVs, by partnering with the CSP partners, ISVs can scale effectively to sell and reach customers and reach new markets globally based on the CSP partners customer- base. For CSP partners, you can expand your portfolio instantly leveraging our comprehensive marketplace catalog and meet your customers’ needs in an agile way by packaging your solutions and services across the Microsoft first party solutions and the ISV solutions through our marketplace. ISV to CSP private offers empower ISVs the ability to scale and unlock repeatable revenue opportunities with partners in the CSP program via the marketplace. ISVs can collaborate with CSP partners and effectively share margins using CSP private offers through the marketplace. Using ISV to CSP private offers, ISVs can specify the margin and duration to create a wholesale price for your partners enrolled in the Microsoft CSP program as Direct Bill partners or Indirect Providers. When your CSP partner makes a sale to a customer, Microsoft makes its payments to you off the wholesale price after applying the standard commercial marketplace agency fee. As a CSP partner, you can discover all the margins available to you via Partner Center portal or API. For any sales you make through the marketplace, you receive your bill from Microsoft. You can continue to set your customer price and invoice your customer outside of the marketplace. Please see an example flow below and learn more about the CSP partner experience with private offers at Discover margins configured by ISVs. Any partner who meets the following criteria can participate in partner-to-partner selling through our marketplace using CSP private offers. ISV CSP Required Enrolled in the Microsoft commercial marketplace Must have a transactable offer with public plan(s) available to participate in ISV to CSP private offers. (no free/contact me, BYOL, on-prem, HW or professional services offers) Have target CSP partners to sell with Direct Bill or Indirect Provider partners in theCSP program Ability to manage customer pricing, billing, etc., which needs to be handled by the CSP partner outside of the Microsoft commercial marketplace Manage target customer(s)’ Azure Plan and CSP subscription(s) Have target ISVs to sell with and willing to share margins Optional The publicly transactable offers can be opted into CSP to be resold to all or specific CSP partners To get started, ISVs and CSP partners can follow these best practices: define your strategy, identify target partners and offers, develop compelling go-to-market plans, engage with target partners, and continuously monitor and optimize your performance. By doing so, you can effectively scale your business and achieve success in the marketplace. ISV CSP Define strategy and identify target partners/offers Define your channel strategy via marketplace: Transactable public offers Target customers and partners Channel sales GTM and margin strategy Define your marketplace strategy and target ISVs and offers Connect with target ISVs and align on GTM plan, support, etc. Define seller enablement strategy Understand how ISVs selling with CSPs in the marketplace works Reseller your offers though CSP partners Marketplace Insights reporting Payout schedule UnderstandCSP marketplace overview Get ready for operational process Enable ISV to CSP private offers process and start to sell with margin sharing ISV extends margins to CSP partners using ISV to CSP private offers CSP partners can receive margins from ISVs through theISV to CSP private offers For the CSP partners, our approach is to provide a consistent experience across Microsoft 1st party solutions and marketplace 3rd party solutions from ISVs, helping simplify your operational processes. CSP partners can leverage APIs or the Partner Center and Azure portal user experiences to streamline operations and enhance efficiency. Each option comes with its own set of benefits and considerations, enabling CSPs to choose the approach that best aligns with their business model, providing flexibility. To access the recent webinar on this topic, please visit this link. For more information or to learn about additional webinars, please visitaka.ms/CSPPO, aka.ms/CSPPO_FAQ, and aka.ms/masteringthemarketplace .Pexip’s success tip: lead with marketplace-first sales
One company’s advice for how ISVs can find success through the Microsoft commercial marketplace: Lead with it! That’s what Anders Løkke, VP Product Marketing & Strategy at Pexip, shared during a recent interview at Microsoft Ignite 2024 in Chicago. Pexip, a Norway-based video technology company, was recognized as one of the marketplace Partner of the Year Award finalists in 2024 for their marketplace adoption. In the Microsoft Ignite interview, Anders talked about how Pexip has found success by leading with marketplace-first sales and engaging with customers early in the sales cycle about the benefits of buying through the marketplace. “I would give advice to other partners wanting to get into it:start by leading with marketplace,” he said. “Don’t bring it in in the late end of a sale. Lead with the marketplace transactional capabilities and possibilities because it will benefit both you and the customer.” Anders, who is a marketplace community member, also talked about marketplace as a “strategic move” for Pexip that allows them to reach customers where they are. “It’s more about being able to serve the customer where the customer wants to buy. As I said, their procurement behavior changes, and we see [the marketplace] greatly reduces the cost of procurement, it simplifies their vendor management, asset management, everything,” he said. Because of the marketplace, Pexip can sell to customers where they don’t have a presence. Their offers are also Azure benefit eligible, so customers with Microsoft Azure Consumption Commitments (MACCs) can use those commitments towards Pexip solutions and maximize discounts on their Azure infrastructure. Hear more of Pexip's story in the full interview available on the Microsoft Ignite website or on YouTube. Find Pexip’s solutions on Azure Marketplace. Learn about the benefits of marketplace for ISVs. More about Anders from his Microsoft Ignite speaker biography: "Anders, Vice President of Product Marketing and Strategy at Pexip, holds over 25 years of experience in the IT and AV industries. He has been leading Pexip’s Microsoft alliance GTM efforts for over eight years, collaborating closely with Microsoft at both field and corporate levels. Additionally, for more than five years, Anders has spearheaded the initiative to enable Pexip’s digital B2B sales strategy, facilitating the company’s sales through the Azure Commercial Marketplace. Pexip is recognized as a top-tier ISV partner and was a finalist in the 2024 Global Partner of the Year awards in the Commercial Marketplace category."
