Becoming a Frontier Firm: Accelerate custom app development with Quick-Start Development Toolkit
The theme of Ignite was undeniable: Frontier firms are transforming business with investments and projects developing AI apps and agents. And these aren’t just businesses using AI - they’re companies developing and monetizing AI apps and agents. The numbers are clear - here are a few compelling stats from a global study commissioned by Microsoft with the International Data Corporation (IDC) about Frontier firms: 67% are monetizing industry-specific AI use cases to boost revenue 58% use custom AI, and in the next two years, that will increase to 77% Those building agentic solutions will grow 3x in the next two years ROI is 3x higher for Frontier firms than slower adopters It’s no longer a question. Companies who get ahead, make and sell AI apps and agentic solutions. But it can be difficult to develop at the speed of AI. To answer the challenge of streamlining and shortening the development cycle, we’ve improved the Quick-Start Development Toolkit to help your team start coding in minutes. Getting simple guidance for custom application development To help your team go from idea to coding in minutes, we've introduced the Quick-Start Development Toolkit. Teams were spending too much time with false starts or hunting for AI app or agent code templates. With expert developer guidance, we created the Quick-Start Development patterns - a package that includes a sample solution reference diagram, custom code templates for your dev team to download and customize, and high-value resources to address common development challenges. We’ve also made it easier to find the right development pattern for your needs. Answer a few questions to see how to develop an AI app We’ve built an interactive wizard that makes it easy for software companies to go from thinking about AI or agentic solutions to solve a problem directly to creating custom code. The process is easy: Go to Quick-Start Development Toolkit Click on “Find the right pattern for your needs” Answer a few simple questions about your priority scenario, environment, and tools Land on a development pattern designed to help your team start coding in minutes With development patterns ranging from flexible AI app or agent development with Microsoft Foundry to multi-agent custom automation to integrating your data with Microsoft Fabric Unified Data Foundation, you’ll find a development pattern to get started on your next AI app or agent. Not the right fit? Keep looking at focused patterns, all created in partnership with Microsoft experts. If your project has a different focus, like migrating or replicating an AWS app to Azure or integrating Microsoft Security to an app, the Quick-Start Development Toolkit has development templates for these, too. Take the confusion out of how to make an app and then publish and monetize it After you're done developing, realize full ROI on your app or agent and help other companies advance their Frontier level by publishing and selling it on Microsoft Marketplace. Within each development pattern, you can get curated guidance from App Advisor to package, publish, and sell your app. Ready to get started with your next AI app project? Visit the Quick-Start Development Toolkit today!December edition of Microsoft Marketplace Partner Digest
Microsoft Ignite 2025 - Marketplace highlights Microsoft Ignite was packed with announcements and insights for Marketplace partners. From new commerce capabilities to AI-driven innovations, here are some key takeaways: Global expansion of Microsoft Marketplace - Microsoft announced that the reimagined Microsoft Marketplace, which launched in the U.S. earlier this year, is now globally available. This expansion includes new APIs for distribution partners, enabling them to link their own cloud marketplace with Microsoft’s, opening significant opportunities for software companies in SMB and mid-market segments. 🎬 Watch a recorded webinar with TD SYNNEX on the power of distribution to accelerate SMB marketplace sales. Global availability of Resale Enabled Offers - This capability allows software development companies to and channel partners to resell software solutions directly through Marketplace, simplifying transactions, expanding reach, and scaling revenue. 👉 Read more about this announcement and get started Introducing App Accelerate - A unified offer that brings together incentives, benefits, and co-sell support across the Microsoft Cloud. App Accelerate provides end-to-end technical guidance, developer tools, and go-to-market resources so software development companies can innovate and scale. Previews are beginning now, with full availability planned for 2026. ✅ Sign up to receive updates Enhanced Partner Marketing Center - Discover, customize, and launch campaigns faster with intelligent search and AI-powered tools—all on one connected platform. The current Partner Marketing Center will remain available as the new and enhanced Marketing Center platform launches in early 2026 with 24 campaigns-in-a-box, aligned to FY26 solution plays. ✨ Get ready for the new era of partner marketing Frontier Partner badge – New customer-facing badges recognize top services, channel, and software development company partners that are driving AI transformation with customers and offer them an opportunity to differentiate themselves from the competition. 🛡️Differentiate your AI-first leadership Catch up on Microsoft Ignite sessions Ignite 2025 delivered powerful insights and announcements for Marketplace partners, and now you can catch up on the sessions you missed. Explore these recorded keynotes to learn about new capabilities, partner programs, and strategies to accelerate growth through Microsoft’s ecosystem. Ignite opening keynote Ignite partner keynote: Powering Frontier Partnerships Additionally, we’ve compiled recordings of relevant Marketplace partner and customer sessions so you can watch on-demand. Revisit Marketplace-focused sessions and resources. Just look for the ✨ icon below. Partner sessions: PBRK415 Grow your business with Microsoft AI Cloud Partner Program Find out how the Microsoft AI Cloud Partner Program helps you grow with new benefits, designations, and skilling opportunities. This session covers updates like the Frontier Partner Badge, Copilot specialization, and streamlined Marketplace engagement—all designed to accelerate your AI transformation journey. PBRK416 Accelerate Growth through Partner Incentives Explore how Microsoft is boosting partner growth with streamlined incentives, AI-first strategies, and new designations like Frontier Distributor. This session covers expanded investments in Azure Accelerate, Copilot solutions, and security practices—plus insights on how to capitalize on evolving programs and co-sell opportunities. PBRK417 Partner: Connect, Plan, Win – Enhancing Co-sell Engagement Discover how to enhance collaboration, optimize joint efforts, and drive success in shared initiatives. Gain insights into improving interactions with Microsoft sellers and leveraging opportunities, along with guidance on proactive co-selling to align your goals with Microsoft's for sustained growth. PBRK418 Partner: Benefits for Accelerating Software Company Success Learn about the resources and benefits available for software development companies across all stages of the build, publish and grow journey in MAICPP. Whether you’re developing a new agent solution or working toward a certified software designation, there are targeted skilling opportunities, technical resources, and GTM benefits to help. Tap into new investments for AI apps and agents and hear from your peers on how they’ve used rewards such as customer propensity scores and Azure sponsorship. PBRK419 SI & Advisory Partner Readiness: Accelerating the Journey to Frontier Understand how Microsoft is empowering our SI and advisory partners to accelerate frontier firm readiness for our Enterprise customers by driving AI transformation with agentic solutions and services. ✨PBRK420 Executing on the channel-led marketplace opportunity for partners See how Microsoft’s unified Marketplace drives partner growth with resale-enabled offers, creating scalable channel sales and co-sell opportunities. This session shares practical steps to build a sustainable Marketplace practice and leverage the partner ecosystem for greater reach and profitability. PBRK421 Enabling a thriving partner ecosystem: New CSP Authorization Criteria Dive into what’s new for Cloud Solution Providers, including updated authorization requirements and designations that help you stand out. This session covers steps to choose the right tier, build trust as a customer advisor, and prepare for growth with AI-driven solutions and Copilot offerings. PBRK422 The Future of Partner Support: Customer + Partner + Microsoft Discover ‘Unified for Partners,’ Microsoft’s new support model designed for CSP partners to deliver customer success at scale. This session introduces the Support Services designation, offering faster response times, financial incentives, and integrated tools to strengthen your support capabilities. PBRK423 Partner Execution at Scale with SME&C Explore growth opportunities in the high-potential SME&C segment. This session highlights investments in co-selling, AI-first strategies, and what it means to become ‘customer zero,’ with examples of frontier firms driving innovation at scale. ✨PBRK424 Marketplace Success for Partners—from SMB to Enterprise Learn how to build, publish, and monetize AI-powered solutions through Microsoft Marketplace. This session shares a proven approach to align your Marketplace strategy with your sales motion and unlock new revenue opportunities. PBRK272 Accelerate Secure AI: Microsoft’s Security Advantage for Partners Explore Microsoft’s integrated security solutions and learn how to help customers strengthen their defenses in the AI era. This session highlights partner opportunities, resources to grow your security practice, and what it takes to lead as a next-generation security partner. Customer Sessions: ✨Microsoft Marketplace: Your trusted source for cloud solutions, AI apps, and agents | STUDIO47 Hear from Cyril Belikoff, VP of Commercial Cloud & AI Marketing, sharing the reimagined Microsoft Marketplace—the gateway to thousands of AI-powered apps, agents and cloud solutions—all built to accelerate innovation and drive business outcomes. Discover how customers benefit from faster deployment, seamless integration with Microsoft tools, and trusted solutions, and how partners can scale their reach, accelerate sales, and tap into Microsoft’s global ecosystem. Azure Accelerate in action: Confidently migrate, modernize, and build faster Join Cyril Belikoff for a rapid Q&A that spotlights real-world customer success and the transformative impact of Azure Accelerate. Hear how customers like Thomson Reuters achieved breakthrough results with our powerful offering that provides access to Microsoft experts and investments throughout your Azure and AI journey. ✨BRK213 Microsoft Marketplace: Your trusted source for cloud and AI solutions Discover how the reimagined Microsoft Marketplace is reshaping the future of cloud and AI innovation. In this session, we’ll explore how Microsoft Marketplace—unifying Azure Marketplace and Microsoft AppSource—empowers organizations to become Frontier Firms by streamlining the discovery, purchase, and deployment of tens of thousands of cloud solutions, AI apps, and agents. ✨BRK215 Boost cloud and AI ROI using Microsoft Marketplace As organizations embrace an AI-first future, cloud adoption is accelerating to drive innovation and efficiency. This session explores practical strategies to optimize cloud investments—balancing performance, scalability, and cost control. Learn how Microsoft Marketplace enables rapid solution deployment while maintaining governance, compliance, and budget discipline. Build a resilient, cost-effective cloud foundation that supports AI and beyond. Community Recap Partner of the Year Award Winners Congratulations to the winners and finalists of the 2025 Microsoft Partner of the Year Awards in the Marketplace category! 🏆 Explore all winners and finalists Fivetran earned the top honor as Marketplace Partner of the Year for its innovation in automating data movement on Microsoft Azure, enabling enterprises to accelerate AI and analytics initiatives. Varonis Systems Inc. and Bytes Software Services were recognized as finalists for delivering exceptional solutions and driving customer success through Marketplace. What’s Coming Up AI-powered acceleration: Scale faster in Microsoft Marketplace 📆 Thursday, December 04, 2025, at 9:00 AM PST Microsoft Marketplace is no longer just a procurement convenience; it’s a strategic revenue engine. Dive into operational readiness, CRM-native automation, seller engagement, trust signals, and AI-enabled acceleration. Whether you're just getting started or looking to optimize your Marketplace motion, this session will provide you with information that will turn your first sale into a repeatable growth engine. Scale smarter: Discover how resale enabled offers drive growth 📆 Friday, December 05, 2025, from 11:00 - 12:00 PM GTM+1 Discover how resale enabled offers help software development companies to scale through the Microsoft Marketplace by simplifying transactions, expanding reach and accelerating co-sell opportunities. Chart your AI app and agent strategy with Microsoft Marketplace 📆 Thursday, December 11, 2025, from 8:30 - 9:30 AM PST Organizations exploring AI apps and agents face a critical choice: build, buy, or blend. There’s no one-size-fits-all—each approach offers unique benefits and trade-offs. Tune in for insights into the pros and cons of each approach and explore how the Microsoft Marketplace simplifies adoption by providing a single source for trusted AI apps, agents, and models. Office hours for partners: Marketplace resale-enabled offers 📆 Thursday, December 18, 2025, at 8:30 AM PST Tune in to explore resale enabled offers through Microsoft Marketplace. This recently announced capability enables software companies to expand into new markets globally, at scale, and without additional operational overhead. Dive deep into the workflow and requirements for these deals. Learn about reporting and best practices from those that are already selling globally with resale enabled offers. Microsoft Ignite will return to San Francisco next year 📆 November 17-20, 2026 Sign up now to join the Microsoft Ignite early-access list and be eligible to receive limited‑edition swag at the event. 💬 Share Your Feedback! We truly appreciate your feedback and want to ensure these Partner Digests deliver the information you need to succeed in the marketplace. If you have any feedback or suggestions on how we can continue to improve the content to best support you, we’d love to hear from you in the comments below!How we talk about the value of Microsoft Marketplace with customers
At Microsoft Ignite 2025, we introduced the reimagined Microsoft Marketplace to our customers as your trusted source for cloud solutions, AI apps, and agents. This brief, 20-minute breakout session talked about how Marketplace is empowering organizations to become Frontier Firms by streamlining the discovery, purchase, and deployment of tens of thousands of partner solutions. You can watch the session on the Ignite site or on YouTube and read the synopsis below to see how our team pitches Marketplace to our shared customers. We encourage you to provide this and our other customer-focused session on cost optimization to your customers! They can watch a Marketplace demo and learn more at Microsoft.com/Marketplace. BRK213 Microsoft Marketplace: Your trusted source for cloud and AI solutions How Microsoft Marketplace empower the shift to AI-first Frontier Firms are leading the shift to AI-first. Microsoft Marketplace, as an extension of the Microsoft Cloud, is empowering this Frontier transformation by connecting our customers to our partner ecosystem. Marketplace is unique in that customers can discover and purchase solutions in our storefront, in Microsoft products, and through distributed marketplaces through channel partners. Marketplace offers the largest catalog of AI apps and agents in the industry (4,000+ and growing), including so many of the leading innovators in this category. We’re seeing incredible momentum with customers adopting Marketplace: 2X+ sales growth again this year, 75% increase in average spend, and ~2X increase in AI solutions purchased. Microsoft Marketplace value AI apps and agents for every use case Marketplace allows you to choose thousands of AI apps and agents that match your scenario and stack, which simplifies deployment and decreases time-to-value. When you need to ground your AI solution, Marketplace has more than 11,000 models to choose from to ensure you get fast, relevant, and accurate context. You have confidence that solutions integrate natively so that employees can get what they need in the flow of work when using Microsoft products. Comprehensive catalog across cloud solutions and industries As organizations transition to becoming Frontier Firms, it fuels more cloud adoption. Marketplace has the most comprehensive catalog of solutions. Additionally, there are a host of business applications that meet exact needs in functions like HR, legal, and project management. You can access everything from Microsoft – a business partner you know and trust. Solutions come from vetted Microsoft partners which gives peace of mind with purchase. As tech buying responsibilities grow outside of IT, Marketplace keeps teams on the same page while allowing them to get what they need and supports try-before-you-buy scenarios with trials and POCs. Everything your organization buys through Marketplace is consolidated in a single view. Maximize investments with a consumption commitment A Microsoft Azure Consumption Commitment (MACC) commits your organization to a certain dollar amount of cloud spend. When you fulfill that commitment, it unlocks discounts on Azure infrastructure. Microsoft is unique in that we offer a 100% match on eligible solutions through Marketplace with no limit. Today, 85% of Microsoft customers with MACCs are buying through Marketplace. We have 3,800+ eligible solutions and that number grows every day. Integrated experience from discovery to deployment You can find and deploy solutions in our storefront but also in the Microsoft products you know and use every day -- agents in Microsoft 365 Copilot, apps in Teams, models in Microsoft Foundry, a host of solutions in Azure portal, and more. We’re continuing to build out capabilities that allow you to use AI for an even better Marketplace experience. For example, you can now get Marketplace recommendations using Copilot in Azure portal. As we look to make an AI-infused commerce platform, you’ll continue to see improvements here. Empower your channel, get the benefits of Marketplace We aim to empower customers to buy how they want to buy, whether that’s through us and our Marketplace or relying on the channel. If you procure technology through a channel partner, you can bring that partner to source Marketplace solutions on your behalf. One way to do that is through resale enabled offers, which allow partners to work together so software companies can defer the sales and integration of their products to their channel partners. This means your IT provider can better service you. We have several other channel-led Marketplace opportunities in our portfolio, and all a partner has to do is enroll.Copilot Studio advanced customization webinar on December 8: Don't Miss out!
Our dynamic four-part webinar series, Agentic AI + Copilot Partner Skilling Accelerator, empowers you to harness the Microsoft AI ecosystem to unlock new revenue streams and enhance customer success. Across the four sessions, Microsoft partners can expect to learn how to apply AI tools across no-code, low-code, and pro-code scenarios to build intelligent chat and workflow solutions, extend and customize capabilities, and create advanced, custom AI functionality. Don't miss out on the third session in the series, where you'll dive into advanced customization with Copilot Studio to create sophisticated agents. The live virtual event is scheduled for December 8, 2025. Sign up to sharpen your AI skills. Register today to reserve your spot.Beyond the hype: turning Microsoft 365 Copilot and agents into real business outcomes
Microsoft Ignite 2025 in San Francisco was an electrifying gathering that brought together over 30,000 tech professionals, business leaders, and innovators from around the globe. This year’s event set a bold tone for the future, spotlighting the transformative role of Copilot and agents in modern workplaces and unveiling a wave of advancements across the Microsoft 365 ecosystem. The energy on the ground reflected both the excitement and the urgency of this new era, making it clear: Microsoft 365 Copilot and agents are not just the future—they are redefining the way companies get work done today. As I spoke with partners and customers, I was inspired by how organizations are embracing these tools to unlock new ways of working and developing rich business solutions. I want to take a moment to reflect on some of my highlights from the event. Extend familiar management infrastructure to agents with Microsoft Agent 365 Over the last week, I heard time and time again how business leaders are embracing the Frontier Firm wave, steering their organizations toward partnering people with agents across every workflow. Thousands of agents are already automating business processes, and by 2028 IDC projects there will be 1.3 billion in circulation.* For enterprise customers, this will bring a massive new digital workforce to manage. As agents get added to every workflow and become more capable, some business leaders have expressed concerns about how to accelerate AI innovation securely. Microsoft Agent 365 turns this challenge into an opportunity. Operating as a control plane for AI agents, Agent 365 extends the existing infrastructure used to manage people to also manage agents, equipping them with the same apps, protections, and context. For IT leaders, Agent 365 gives organizations a single platform to deploy, govern, and organize agents, transforming them from isolated actors into an integrated part of business operations. Agent 365 helps protect and manage agents across the organization by unifying Defender, Entra, and Purview, and provides a single view of their entire agent fleet with the Microsoft 365 admin center. To ensure agents have the context they need to provide the most accurate results, Agent 365 connects Microsoft 365 apps and Semantic Index through WorkIQ. For organizations ready to take advantage of this unified foundation, Agent 365 will offer a robust ecosystem. For example, Microsoft agents like the new, fully autonomous Sales Development Agent; partner agents from Adobe, Cognition, Databricks, Genspark, Glean, Kasisto, Manus, NVIDIA, n8n, SAP, ServiceNow, Workday, and more; and open-source agents from Anthropic, Cursor, LangChain, OpenAI, Perplexity, and Vercel. For developers looking to build their own Agent 365-compatible agents, they can start with Copilot Studio or Microsoft Foundry. For deeper integrations, Microsoft Agent Framework or Agent 365 SDK enable unified discovery, governance, and collaboration across Microsoft 365. Simplify HR and IT support with the Employee Self-Service agent Another impactful way businesses are integrating agents into operational workflows is by replacing fragmented employee-support systems for HR or IT tasks. At Ignite, we announced the general availability of the Employee Self Service (ESS) agent, which brings AI-powered service delivery directly into Microsoft 365 Copilot to improve HR and IT employee support scenarios. Within Copilot, employees can ask questions, submit requests, and complete routine tasks in one trusted place without disrupting workflow. Natively built into Copilot Studio, the ESS agent provides a customizable foundation for intelligent employee service. It works with HR and IT systems such as Workday, ServiceNow, and SAP SuccessFactors and can easily be expanded through low-code extensions, connectors, and integrations with enterprise systems. Employees can tailor workflows, embed organizational knowledge, and adapt the experience to match their organization’s systems, resulting in a faster and more connected support experience. Frontier Firms in action: Turning AI innovation into business outcomes On Thursday, I hosted a panel session with leaders from several enterprise customers who are well on the path to becoming Frontier Firms: Sean Alexander, SVP, Connected Ecosystem, Lumen Tim Holt, VP, Health Answers Tech Lead & Architect, Pfizer Mona Riemenschneider, Head of Global Communications, GenAI, BASF John Whittaker, Director, AI Platform & Products, Ernst & Young Two themes emerged from our panel discussion. First, the most successful organizations are moving from experimentation to operationalization, developing agent-specific KPIs, governance structures, and more. These are not science experiments, but production tools already embedded directly into some of the world’s most complex enterprises. For example, Pfizer is leveraging Copilot Studio at scale with over 300 agents deployed across their organization, including a specialized agent that provides continuous manufacturing improvement with prioritized opportunities across the supply chain. Second, leaders on the panel emphasized that the future of work is human-led and agent powered. At Lumen, they’ve developed a declarative agent that synthesizes internal data, external filings, and real-time insights to generate tailored executive briefings, reducing cognitive load and surfacing the context needed to prepare for partner and customer meetings. At BASF Agricultural Solutions, they’re using a Copilot agent to transform global corporate communication efficiency. The Copilot agent streamlines the compilation of internal and external communication messages, efficiently and securely, resulting in significant time savings. "If 2025 was the year of the agent, then 2026 will be the year of the agents," said EY’s John Whittaker. “That’s where I think we’re going to see the consolidation of processes into far faster, more real-time, improved outcomes.” Learn how partners and customers are already unlocking new value with AI agents It’s exciting to see how our rich ecosystem of customers and partners are using Microsoft technology to create their own agents to solve real-world challenges, accelerate transformation, and scale human-agent collaboration. Ignite 2025 featured several Microsoft partners and customers who are building innovative agents, designed to work with Microsoft 365 Copilot to help save time, boost productivity, and accelerate business transformation. ADP - The ADP Assist agent for Microsoft 365 Copilot is purpose-built to support HR and will simplify payroll tasks by bringing key workflows into Copilot Chat and Microsoft Teams. Employees will be able to check time-off balances, review pay statements, and confirm direct deposit settings, all without leaving their flow of work. Blue Yonder - Blue Yonder Inventory Ops for Microsoft 365 Copilot automates demand forecasting using advanced machine learning and generates optimized, constraint-based supply plans covering production, distribution, and procurement to meet business objectives and enhance planner productivity. Freshservice - Freddy AI Agent now integrates seamlessly with Microsoft Copilot, bringing instant IT and support assistance into Word, Outlook, Teams, and more. This deep integration boosts adoption, eliminates context switching, and empowers employees to resolve issues effortlessly inside their everyday Microsoft 365 tools. monday.com - monday.com has integrated its MCP server with Microsoft Copilot both as a ready-to-use agent in the Agent Store and as a "Tool" for users to build custom agents on Copilot Studio. Users can now directly access their monday.com data, surface boards and items, or even update statuses directly within their Teams app or Microsoft 365. Sophos - Sophos Intelix will integrate real-time threat intelligence into Microsoft 365 Copilot, empowering IT teams and business users to check links and files, and make faster, more informed security decisions while democratizing enterprise-grade cybersecurity insights within everyday Microsoft 365 workflows. Wipro – Wipro has implemented Copilot-powered agents across sales, procurement, finance, and talent functions, enhancing knowledge access and decision-making to drive faster, more accurate, and consistent business operations. These aren’t the only incredible agents helping businesses. Thousands more are available in Microsoft Marketplace, where partners like the ones below are already reaching customers at scale. Shape the future of work with AI agents What inspires me most coming out of Ignite 2025 is seeing how customers and partners are already building the foundation of their Frontier Firms—people and agents working together to transform productivity and decision-making. This shift is no longer theoretical, it’s happening now across industries, powered by Copilot. To learn more about agents in Copilot and gain access to Microsoft resources, follow the links below. Check out recorded sessions from Ignite and watch demonstrations of agentic solutions from leading software companies Read about the exciting AI innovations for software developers who are building agents Start building agents with Microsoft Copilot Studio and Microsoft Visual Studio Get resources for building and customizing agents from the Microsoft 365 Dev Center and the AI Agents Hub *IDC Info Snapshot, sponsored by Microsoft, 1.3 Billion AI Agents by 2028, #US53361825 and May 2025
