What are your frictions points between build and revenue?
Turning a great product into Marketplace revenue isn't always straightforward. The latest post in the Sell More with App Advisor blog series highlights How to use App Advisor to avoid 5 common mistakes and sell more on Marketplace Many software companies have the technical capability to build great solutions, but still encounter delays caused by fragmented guidance, uncertainty about next steps, or difficulty navigating Marketplace programs and processes. That's exactly the challenge App Advisor is designed to address. đź’¬ Where does your team encounter the most friction today? Choosing the right Marketplace offer type? Finding the right architecture patterns or code samples? Publishing and optimizing listings? Understanding co-sell and negotiated deal opportunities? Scaling revenue after launch? If you haven't explored it yet, check out the latest post in our Sell More with App Advisor series and join the conversation.Gain an early view of the Microsoft priorities shaping FY27
As AI innovation, agentic applications, and Microsoft Marketplace opportunities continue to reshape customer demand, early alignment has never been more important. This Microsoft Marketplace community article explores why MCAPS Start for Partners on July 22 is a key moment for Software Development Company (SDC) partners, ISVs, and Marketplace publishers looking to align with Microsoft’s FY27 priorities. Learn how Microsoft Marketplace investments, co-sell opportunities, app modernization initiatives, and emerging AI trends can influence your growth strategy, solution roadmap, and customer engagement plans for the year ahead. The article also highlights practical steps partners can take now to strengthen Marketplace readiness, identify areas for differentiation, and translate Microsoft priorities into actionable business outcomes. If your organization develops, sells, or publishes solutions through Microsoft Marketplace, this timely read will help you prepare for the opportunities shaping FY27. 👉 Read the full article: Why MCAPS Start for Partners on July 22 Matters for Software Development CompaniesGrow your business globally while selling locally through Microsoft Marketplace
Ready to reach new markets and grow through trusted partner ecosystems? Microsoft is expanding multiparty private offers to Australia, Japan, and South Africa, creating new opportunities for software companies and channel partners to scale globally while selling locally. Discover how Microsoft Marketplace helps partners accelerate co-sell motions, simplify procurement, close larger deals, and unlock new revenue opportunities through partner-led selling. Read the full article: Drive local growth with Microsoft MarketplaceDiscover how Microsoft Marketplace helps accelerate AI innovation
Looking to simplify the path from AI exploration to commercial success? This Microsoft Marketplace event highlights how software development companies can access AI models, streamline procurement and deployment, integrate developer solutions, and scale customer reach through a single trusted platform. Learn practical strategies for packaging, monetizing, and distributing AI-powered solutions across Azure, Microsoft 365, and the broader Microsoft partner ecosystem. Whether you're focused on product development, go-to-market strategy, alliances, procurement, or IT operations, this session offers valuable insights into accelerating time to market and delivering customer value through Microsoft Marketplace. Learn more: https://techcommunity.microsoft.com/event/azureevents/from-ai-evaluation-to-deployment-with-microsoft-marketplace/4537062Unlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOpsTransforming healthcare delivery through Dragon Copilot and Microsoft Marketplace innovation
Discover how Dragon Copilot and Microsoft Marketplace are transforming healthcare delivery by bringing AI‑powered clinical workflows, partner innovation, and scalable solutions together in one ecosystem. Learn how healthcare organizations can reduce administrative burden and streamline documentation through integrated AI apps and agents available via Microsoft Marketplace. These capabilities unlock new efficiencies, helping clinicians focus more on patient care while accelerating innovation across the industry. 👉 Learn more: Dragon Copilot and Microsoft Marketplace are transforming the way healthcare is delivered 👉 Watch the full session here: Healthcare innovation with Dragon Copilot and Microsoft MarketplaceHow App Advisor simplifies resources to clarify the most relevant next step
For software development companies, the Microsoft Marketplace journey isn’t always linear. It’s a series of decisions: what to build, how to package it, how to publish, and how to sell it, each with real dependencies and real friction. Read more about how App Advisor provides clarity at every stage.Discover how Microsoft Marketplace can support your FinOps strategy and cost optimization goals
Learn how Microsoft Marketplace can help organizations streamline cloud procurement, optimize spend visibility, and simplify software purchasing through a FinOps-driven approach. This upcoming Microsoft Marketplace customer office hours session explores how partners and customers can leverage Marketplace capabilities to align cloud investments with business outcomes, improve operational efficiency, and maximize the value of Azure consumption commitments. Read the full event details and see why this session is valuable for organizations focused on cloud financial management, procurement modernization, and Marketplace growth strategies. 👉 Register Here: Microsoft Marketplace as a FinOps platform - Microsoft Marketplace customer office hoursDiscover new Microsoft Marketplace innovations announced at Microsoft Build
At Microsoft Build, Microsoft shared new opportunities for software development companies and partners to build, scale, and monetize AI apps and agents through Microsoft Marketplace. Explore how Microsoft Marketplace is helping software companies accelerate go-to-market strategies, expand customer reach, simplify procurement, and unlock new revenue opportunities across the Microsoft ecosystem. Learn how organizations can take advantage of Azure and Marketplace capabilities to support AI innovation and deliver enterprise-ready solutions faster. Whether you’re building intelligent applications, growing your commercial marketplace presence, or exploring new ways to monetize AI-powered solutions, this is a valuable resource for understanding the latest Microsoft Marketplace announcements and opportunities coming out of Build. 👉 Read more: Build, scale, and monetize apps and agents with Microsoft MarketplaceDiscover how AI-powered agents on Microsoft Fabric are accelerating retail merchandising decisions
Retail organizations are under increasing pressure to move faster and make smarter, data-driven decisions at scale. In this latest Marketplace Partner Spotlight, Microsoft highlights how AI agents built on Microsoft Fabric are helping merchandising teams transform complex operational data into actionable insights—without leaving the security of their existing data environment. By leveraging Microsoft Fabric and OneLake as a unified data foundation, partners like Lucid Data Hub are enabling retailers to automate time-intensive reporting processes and shift toward continuous, insight-driven workflows. These business-ready AI agents can analyze large volumes of sales and operational data, surface meaningful trends, and deliver clear recommendations—empowering buyers and store leaders to act faster and with greater confidence. The impact is tangible: merchandising teams can reduce hours of manual analysis into minutes, uncover item-level performance insights, and identify opportunities across store clusters to optimize outcomes. If you’re exploring how AI agents, Microsoft Fabric, and the Microsoft Marketplace ecosystem can drive intelligent automation in retail, this article offers practical insights and real-world examples to help you get started. 👉 Read the full article AI agents on Microsoft Fabric for faster retail merchandising decisions
