Discover new Microsoft Marketplace innovations announced at Microsoft Build
At Microsoft Build, Microsoft shared new opportunities for software development companies and partners to build, scale, and monetize AI apps and agents through Microsoft Marketplace. Explore how Microsoft Marketplace is helping software companies accelerate go-to-market strategies, expand customer reach, simplify procurement, and unlock new revenue opportunities across the Microsoft ecosystem. Learn how organizations can take advantage of Azure and Marketplace capabilities to support AI innovation and deliver enterprise-ready solutions faster. Whether you’re building intelligent applications, growing your commercial marketplace presence, or exploring new ways to monetize AI-powered solutions, this is a valuable resource for understanding the latest Microsoft Marketplace announcements and opportunities coming out of Build. 👉 Read more: Build, scale, and monetize apps and agents with Microsoft MarketplacePartner perspective: How Breakthru uses App Advisor and AI-listing optimization to drive growth
Optimizing a Marketplace listing isn’t just a marketing exercise—it directly impacts discoverability, demand, and revenue. But knowing what to change (and when) can be challenging for software development companies. In this partner‑written blog post, Marketplace software development company Breakthru shares firsthand experience using AI‑powered listing recommendations in App Advisor to move from guesswork to confident, data‑driven optimization—without risking listing performance. Dan Langille also reflects on how App Advisor became a core part of their business, what’s working in practice, and how AI is changing how teams iterate on their Marketplace presence. 👉 Read the partner story here: Improve Marketplace outcomes with AI‑powered listing recommendations in App Advisor Discussion prompts for the community: Would AI‑driven recommendations change how often you iterate on your listing? Have you used App Advisor for selling and growing app and AI agent sales? Curious to hear how other Marketplace partners are approaching listing optimization today!Unlock cloud value through Microsoft Marketplace
Discover how Microsoft Marketplace is enabling organizations to transform cloud spend into strategic business value through FinOps. By streamlining procurement, improving cost visibility, and enhancing financial governance, Microsoft Marketplace supports more effective cloud financial management at scale. Learn how to align IT and finance priorities while unlocking greater efficiency and control across your cloud investments. Read the full article here: Microsoft Marketplace as a platform to support FinOpsTransforming healthcare delivery through Dragon Copilot and Microsoft Marketplace innovation
Discover how Dragon Copilot and Microsoft Marketplace are transforming healthcare delivery by bringing AI‑powered clinical workflows, partner innovation, and scalable solutions together in one ecosystem. Learn how healthcare organizations can reduce administrative burden and streamline documentation through integrated AI apps and agents available via Microsoft Marketplace. These capabilities unlock new efficiencies, helping clinicians focus more on patient care while accelerating innovation across the industry. 👉 Learn more: Dragon Copilot and Microsoft Marketplace are transforming the way healthcare is delivered 👉 Watch the full session here: Healthcare innovation with Dragon Copilot and Microsoft MarketplaceHow App Advisor simplifies resources to clarify the most relevant next step
For software development companies, the Microsoft Marketplace journey isn’t always linear. It’s a series of decisions: what to build, how to package it, how to publish, and how to sell it, each with real dependencies and real friction. Read more about how App Advisor provides clarity at every stage.Discover how Microsoft Marketplace can support your FinOps strategy and cost optimization goals
Learn how Microsoft Marketplace can help organizations streamline cloud procurement, optimize spend visibility, and simplify software purchasing through a FinOps-driven approach. This upcoming Microsoft Marketplace customer office hours session explores how partners and customers can leverage Marketplace capabilities to align cloud investments with business outcomes, improve operational efficiency, and maximize the value of Azure consumption commitments. Read the full event details and see why this session is valuable for organizations focused on cloud financial management, procurement modernization, and Marketplace growth strategies. 👉 Register Here: Microsoft Marketplace as a FinOps platform - Microsoft Marketplace customer office hoursDiscover how AI-powered agents on Microsoft Fabric are accelerating retail merchandising decisions
Retail organizations are under increasing pressure to move faster and make smarter, data-driven decisions at scale. In this latest Marketplace Partner Spotlight, Microsoft highlights how AI agents built on Microsoft Fabric are helping merchandising teams transform complex operational data into actionable insights—without leaving the security of their existing data environment. By leveraging Microsoft Fabric and OneLake as a unified data foundation, partners like Lucid Data Hub are enabling retailers to automate time-intensive reporting processes and shift toward continuous, insight-driven workflows. These business-ready AI agents can analyze large volumes of sales and operational data, surface meaningful trends, and deliver clear recommendations—empowering buyers and store leaders to act faster and with greater confidence. The impact is tangible: merchandising teams can reduce hours of manual analysis into minutes, uncover item-level performance insights, and identify opportunities across store clusters to optimize outcomes. If you’re exploring how AI agents, Microsoft Fabric, and the Microsoft Marketplace ecosystem can drive intelligent automation in retail, this article offers practical insights and real-world examples to help you get started. 👉 Read the full article AI agents on Microsoft Fabric for faster retail merchandising decisions
Accelerate SaaS deals and streamline onboarding with auto activation in Microsoft Marketplace
Discover how the new auto activation capability for SaaS subscriptions in Microsoft Marketplace helps partners close deals faster and scale transactions with less friction. When enabled, subscriptions activate and billing begins immediately at purchase—eliminating manual steps, reducing delays, and enabling faster customer onboarding and time-to-value. This article walks through how auto activation works, when to use it, and how to configure it in Partner Center to align with your offer strategy. Learn how real-time purchase notifications and streamlined onboarding flows can improve conversion rates, enhance the buyer experience, and support more efficient, scalable Marketplace growth. Read the full article to understand how to take advantage of this new capability and optimize your SaaS sales motion in Microsoft Marketplace: Now available: Close deals faster and transact at scale with auto activation for SaaS subscriptionsHow governed agentic AI is transforming professional services workflows
Discover how partners are building industry-specific AI solutions in Microsoft Marketplace using governed, agentic workflows tailored for professional services. In the latest Partner Spotlight, Richard Baskerville, Senior Director of Strategic Global Alliances at Intapp, shares how “Firm AI” delivers purpose-built capabilities aligned to the unique needs of professional and financial services firms—combining deep workflow expertise with the scale, security, and compliance of Microsoft Azure. This article explores how agentic AI enables end-to-end workflow automation while maintaining human accountability, helping firms modernize operations across client engagement, risk management, and business processes. See how Microsoft Marketplace empowers partners to bring trusted, enterprise-ready AI solutions to customers, accelerating adoption and unlocking scalable growth opportunities. Read the full article: Firm AI for professional services: governed, agentic workflows built on Microsoft Azure | Microsoft Community HubCustomer office hour: Dragon Copilot AI apps and agents in Microsoft Marketplace
May 28 | 8:30 AM PT Join the next Microsoft Marketplace customer office hours session to explore how AI apps and agents and Dragon Copilot can help healthcare organizations reduce administrative burden and streamline clinical workflows. In this session, you’ll learn how to move from AI exploration to real world deployment. Discover how Dragon Copilot can help accelerate time to value by connecting with trusted partner solutions that streamline workflows and embed AI directly into daily operations. Learn more and attend Dragon Copilot AI apps and agents in Microsoft Marketplace - Microsoft Marketplace Community
