Microsoft Partner of the Year Awards: Want to Win? Here’s How!
Being named a Microsoft Partner of the Year can transform your business—but crafting a winning nomination requires strategy. Join us for an exclusive webinar on June 11th at 10:00 am CDT where past winners & industry experts will reveal insider tips on: ✅ How to tell a compelling story in your nomination ✅ Key strategies to showcase measurable impact ✅ Common pitfalls to avoid Seats are filling fast—secure yours now! Register here As a thank you for attending, all guests will receive a copy of the eBook "Winning the Microsoft Partner of the Year Awards."From potential to performance: how Partners are maximizing Microsoft opportunities
The Microsoft ecosystem offers enormous opportunities for partners and knowing how to navigate it, where to focus, and what actions drive the greatest growth is essential. Partners are looking to answer, "How do I turn this opportunity into real pipeline, real partnerships, and real Marketplace success?" That's where programs like the IAMCP Ignition Accelerator and Microsoft Maximize & Multiply come in, delivering hands-on, outcome-driven support that transforms knowledge into action and accelerates tangible business results. These 12-week Accelerators, provided by Partner1, one of five Microsoft partner-led networks, are special Microsoft investments to champion strategic alignment and accelerate success of Microsoft partners globally through deep understanding of how to unlock new revenue streams and build a successful partnership with Microsoft and its rich ecosystem of customers and partners, while developing their own partner ecosystem for additional growth. Participants from IAMCP and BPGI gain access to exclusive sessions led by industry experts and benefit from monthly office hours to get personalized guidance, address challenges, and ensure continuous progress. Over the past year, hundreds of partners have used these programs to: Land strategic meetings with top Microsoft sellers, architects, and ecosystem stakeholders. Achieve key Microsoft Solution Partner Designations faster Accelerate Marketplace transactions and co-sell motions Navigate incentives and partner benefits to put real dollars back into their business. Build proactive, strategic go-to-market plans and streamline marketing resources to unlock new revenue streams The common thread? These programs show partners like you what is available, while also showing them how to unlock it, how to maximize it, and how to make it part of your long-term growth strategy. Real results from real partners Many partners describe their experience as "transformative" — providing the knowledge, frameworks, and insider insights needed to thrive. My experience with IAMCP Ignition has been transformative for our business. The program provided us with invaluable insights and strategies that we were able to implement immediately. One of the key takeaways was the importance of leveraging partnerships to drive growth. Additionally, IAMCP Ignition allowed us to comprehend better how to achieve one of our goals, the Modern Work designation. This is a significant milestone for our company for 2025. Moreover, it helped us understand the caveats of ISVs and SIs, which has been crucial for our strategic planning. The knowledge and support from the IAMCP community have been instrumental in our success. - Arsénio Ferraz, CEO, Torpedo The program offered a very positive and inspiring experience, providing valuable insights and new approaches. In particular, building a robust partner ecosystem through IAMCP Ignition is already helping HMS to strengthen collaborations with partners like Microsoft and drive future growth - Dennis Stolp, HMS Analytical Software GmbH Other partners emphasized the tangible operational benefits: The course gave me great insight to the Partner Portal, expanding my knowledge of key benefits available including much better knowledge of Marketplace plus the Incentives that are available. The Office Hours calls are also highly beneficial bringing together networking opportunities and invaluable knowledge sharing - Alex Karolemeas, COO, Valto UK The IAMCP Ignition Accelerator helped us to streamline our marketing activities towards a better partnership with Microsoft and for our clients. We gained several insights to propel us on our way towards the Microsoft Solution Designation and on how to reflect our business better using the Microsoft Partner Center, making it more easy for potential clients to find us on the Azure Marketplace. - Daniel Kresin, Managing Director, Ergon Whether they were new to the Microsoft Partner Program or seasoned veterans adjusting to Microsoft's evolving partner models, participants found immediate and lasting value. As one partner noted: Navigating the complex world of the Microsoft ecosystem, as a partner, staying on top of every change that impacts your business, every benefit that you can use to develop your offerings, is difficult. This program has been a valuable resource for me, giving me insight into how to better position Xolyd as consolidated partner and ISV within the Microsoft world. - Sergio Baptista, Partner, Xolyd Actionable guidance on developing your Partner Ecosystem Laying a strong foundation for a Microsoft partnership is only the beginning. The most successful companies also know how to build their own thriving partner ecosystems within Microsoft's partner ecosystem - connecting with other ISVs, SIs, CSPs, and Microsoft sellers to create joint go-to-market opportunities and shared wins with multiple parties. Through programs like IAMCP Ignition and Maximize & Multiply, participants receive practical, actionable guidance on how to identify ideal partners, craft compelling "better together" value propositions, collaborate effectively, and expand their reach inside and outside the Microsoft ecosystem. This real-world guidance helps partners move beyond theory into execution, accelerating growth through strategic alliances that open new markets, unlock incentives, and create scalable, repeatable success. Working with a company like Partner1 is a game changer. There is so much opportunity in the Microsoft ecosystem, and programs like IAMCP Ignition and Maximize & Multiply help you unlock it. These accelerators provide the structure, insight, and support needed to turn ideas into action and maximize growth across Marketplace, co-sell, and partner-to-partner motion. The Microsoft ecosystem is powerful, and these resources help companies truly harness it. - Regina Johnson, Microsoft Turning potential into performance Microsoft’s ongoing investments in its partner ecosystem have created unprecedented opportunity. IAMCP Ignition and Maximize & Multiply were built to provide partners with direct, structured support to go further, faster, with Microsoft. And for a limited time, these programs are still open for enrollment. Learn more here: IAMCP Ignition Accelerator Maximize & Multiply
Profiles in Partnership Ep 21 | The Future of M&A in the Microsoft Ecosystem: Insights from Tim Mueller
The world of mergers and acquisitions (M&A) within the Microsoft partner ecosystem is evolving rapidly, presenting opportunities and challenges for businesses seeking to adapt to the demands of modern technology. In the latest episode of "Profiles and Partnership," hosts Anthony Carrano and Rudy Rodriguez sit down with Tim Mueller, managing partner and co-founder of IT ExchangeNet, offers an insightful look into the trends shaping this dynamic landscape. From the transformative power of AI to the pivotal role of niche specializations like cybersecurity, Mueller's expertise sheds light on what businesses can expect in the years ahead. Listen to full episode here! Key Trends Driving Microsoft Partner M&A Mueller highlights several transformative trends that are redefining M&A strategies for Microsoft partners. Chief among these is the growing urgency to modernize enterprises with AI and intelligent cloud services. The integration of AI tools, such as Copilot, is no longer just an experimental phase—it's a game-changer in creating customized solutions for businesses. Another significant trend is the pivot towards recurring revenue models. Microsoft channel partners who have successfully transitioned to cloud-based services and achieved benchmarks like 70-75% recurring revenue are reaping higher valuations. This shift highlights the importance of stable, predictable income streams in the modern IT services sector. A Case Study: The Navisite Acquisition by Accenture One of the standout examples Mueller discusses is Accenture's acquisition of Navisite in 2024. This high-profile deal brought more than 400 cloud engineers and nearly 2,000 certifications into Accenture's fold. Beyond the financial implications, the acquisition allowed Accenture to scale its managed services offerings and explore innovative AI applications. It demonstrates how personnel and expertise play as crucial a role as revenue in shaping successful transactions. The Role of AI in Valuations AI technology is reshaping M&A valuations, paving the way for forward-looking revenue calculations. While AI adoption rates remain nascent, businesses demonstrating proprietary AI projects and customer adoption rates of 35-40% are beginning to capture the attention of buyers. Mueller emphasizes that this early adoption, paired with robust marketing and education efforts, lays the foundation for long-term success. Cybersecurity: A Must-Have for Microsoft Partners Cybersecurity is emerging as an essential component of Microsoft partner offerings. Managed services providers (MSPs) focusing on cybersecurity not only address growing threats but also command higher valuations. Mueller points out that integrating MSSP (Managed Services Security Provider) capabilities into a partner's portfolio is no longer a nice-to-have—it's a must-have, ensuring both revenue stability and customer trust. Relationships Matter in M&A Success Mueller also explores the significance of partner and customer relationships during M&A due diligence. From assessing the quality of earnings to evaluating Microsoft partner relationships, strong connections can significantly enhance valuations. Partner-to-partner (P2P) channels and customer satisfaction surveys are key indicators of how well businesses navigate the intricate web of offerings and relationships within the Microsoft ecosystem. Lessons from Due Diligence M&A is rarely a straightforward process, especially for smaller Microsoft partners. Mueller shares a compelling case study of a company that underwent extensive due diligence, learned critical lessons, and restructured its business before successfully selling. The process, though challenging, prepares firms for future growth, making them stronger and more competitive in the marketplace. Key Takeaways AI Adoption Matters: Early adoption of AI tools, such as Copilot, can significantly influence M&A valuations. Cybersecurity is Essential: MSSP Capabilities Are No Longer Optional for Microsoft Partners Looking to Thrive. Recurring Revenue is King: Achieving 70-75% recurring revenue benchmarks is a key factor in attracting higher valuations. Relationships Drive Success: Strong ties with Microsoft, partners, and customers enhance valuation and smooth due diligence. Due Diligence Prepares for Growth: Rigorous M&A processes help businesses improve their operations and competitiveness. The future of M&A in the Microsoft ecosystem is brimming with possibilities. As businesses navigate this ever-changing landscape, insights from leaders like Tim Mueller provide invaluable guidance. Whether you're a private equity firm, a Microsoft partner, or intrigued by the tech world, this is a space to watch closely. Looking Ahead As AI adoption accelerates, recurring revenue models gain traction, and niche specializations, such as cybersecurity, continue to dominate. The Microsoft partner ecosystem is poised for exciting changes. Mueller's insights remind us of the importance of adapting to technological advancements while preserving strong relationships and foundational expertise. Whether you’re a new partner or an established one, the IAMCP community can be your gateway to success. For more insights and inspiration, or if you are ready for M&A, visit the IAMCP M&A Marketplace to connect with an M&A professional with expertise in selling Microsoft-focused businesses. You can learn more about IAMCP hereIAMCP Illuminate Americas 2025
IAMCP is excited to announce that Lori Borg, Vice President, Americas GTM Strategy GPS and Erika Irby, Director GTM Small Medium and Corporate Business, Americas will be anchoring our keynote sessions on March 11th and 12th! Both Lori and Erika are eager to connect with partners in our Partner Lounge! Message me directly (intl.president.eddiebader@iamcp.org) for a special code to save on your conference pass. We're only 3 weeks away so don't miss out! See the full agenda and register here: IAMCP Americas Illuminate & The WIT Network Igniting Excellence 2025
