Scaling Seller Impact with ASPX Insights: From Data Access to AI-Driven Execution
ASPX Insights in Partner Center Most sellers are not constrained by opportunity; they are constrained by time and signal. With up to 70% of effort spent on administrative work, portfolio coverage continues to expand while insight quality declines. Sellers are forced to manually interpret fragmented telemetry across multiple systems, slowing decision-making and reducing precision in where they focus. The result is missed revenue signals, delayed interventions, and inconsistent execution at scale. Productivity is not just about efficiency, it is about enabling every seller to consistently identify and act on the highest-value opportunity, in real time. To drive consistent, data-led growth across Security and AI Business Solutions, partners should connect to ASPX Insights within Partner Center. This provides direct access to adoption propensity models, customer telemetry, and actionable account-level insights across Microsoft 365 Copilot, E7, and Agent 365 scenarios. Access to ASPX Insights is only the starting point. The real value comes from how you operationalise that data and surface it directly to sellers in the flow of work. The most effective pattern is to build a lightweight “opportunity agent” that connects to ASPX data via API and translates telemetry into clear actions. This ensures your sales teams have the right conversation with the right customer at the right time - Conversations that are backed by intelligent insights to help guide your customer's on their AI and security journey. The Architecture ASPX Insights is powered by Partner Center data and exposes rich telemetry and propensity signals that can be accessed programmatically. This allows partners to move beyond dashboards and embed insights directly into seller workflows. As demonstrated in internal adoption patterns, partners can connect to ASPX via API and pull Customer-level adoption and usage telemetry Copilot, Security, and Agent usage signals Propensity scores for expansion, adoption, and conversion Licensing, whitespace, and engagement indicators The M365 Partner API – AI Business Solutions & Security Insights allows partners to ground an agent in real, actionable data rather than static pipeline assumptions. By pulling live telemetry and seat-level signals directly into the agent, the solution continuously reflects actual customer usage patterns - who is adopting, who is stalled, and where there is untapped potential. This means opportunity identification is no longer based on periodic reporting or manual interpretation, but on near real-time behavioural insight. As a result, account prioritisation, upsell motions, and intervention strategies are driven by evidence rather than instinct, enabling account teams to act with precision and focus on the highest-impact opportunities across their portfolio. The agent should act as a translation layer between raw telemetry and seller action. The goal is not to expose more data, but to remove ambiguity and tell the seller exactly where to focus. A simple architecture looks like this: Data layer Ingest ASPX Insights data via API on a daily or scheduled basis. Optionally store monthly snapshots to track trends and smooth out variability. This creates both real-time signal and historical context. With the data layer you have a couple of options. You can integrate directly into Partner Centre ASPX Insights by using the API. This is technically complex and may have a longer lead time to see results. Alternatively, to see results with less complexity, you can simply download snapshots of the data monthly from ASPX Insights in Partner Centre. This is manual but easy to achieve and offers a shorter time to value for your agent. Scoring layer Use ASPX propensity outputs directly or combine them with your own logic to rank accounts across a small set of opportunity lenses Expansion ready (Copilot scale) Conversion ready (free to paid) At risk (low adoption vs paid licenses) Transformation ready (Agent 365 and advanced AI scenarios) These align directly with the machine learning models and signals already surfaced in ASPX. Action layer Translate scores into next best actions Who to engage Why now What motion to run (sell, enable, expand, govern) This is where agents create value. Sellers should not see raw dashboards. They should see prioritised accounts and recommended actions. Internal Adoption Path The key design principle is simple: bring insight into the tools sellers already use. CRM integration Push ranked accounts and recommendations directly into CRM as opportunities, tasks, or account insights. This ensures data becomes part of pipeline management, not a separate activity. Copilot / Agent interface Expose the agent through Microsoft 365 Copilot or a custom chat interface where sellers can ask Which customers should I prioritise this week Which accounts are ready for Copilot or E7 expansion Where are my adoption risks The agent queries the ASPX-backed dataset and returns structured recommendations in seconds. Proactive notifications Trigger alerts based on signal changes Spikes in Copilot usage Drops in adoption for paid tenants New high-propensity accounts entering threshold This shifts sellers from reactive to proactive engagement. Portfolio dashboards (secondary) Maintain dashboards for leadership and planning, but not as the primary interaction model for sellers. Dashboards support strategy, agents drive execution. Extending into E7 and Agent 365 scenarios Once the agent is connected to ASPX, partners can extend the same model across broader solution plays E7 opportunities Use signals such as usage depth, licensing posture, and workload adoption to identify customers progressing toward advanced security and compliance requirements. The agent can flag these accounts as ready for E7-led conversations. Agent 365 opportunities Combine Copilot maturity with agent usage signals to identify customers moving beyond productivity into process automation. These are high-value transformation plays where partners should proactively engage. This ensures sellers are not operating in silos but are guided toward the next logical workload based on real behavior, not assumptions. Where to Next If you lead a partner sales team, connect to ASPX Insights and see how these insights can empower your sales teams to achieve more. Check out our ready made ASPX Insights agent in Github.Now generally available: Microsoft 365 E7 and Agent 365
We're excited to announce the general availability of Microsoft 365 E7 and Agent 365! Microsoft 365 E7 is the Frontier Suite powered by Work IQ, designed for a human-led, agent-operated enterprise—turning human intent into AI action that functions securely and at scale. Microsoft 365 E7 bundles Microsoft 365 E5, Copilot, Agent 365, and more into a single integrated offer built for customers’ Frontier Transformation. Designed for organizations to move from AI experimentation to scale, it includes Microsoft Entra Suite and advanced Defender, Intune, and Purview capabilities, delivering comprehensive security across agents and employees. Agent 365 is the control plane for customers to observe, govern, and secure both Microsoft and third-party AI agents, grounded in shared intelligence and built with trust to protect the organization. This marks a clear path for customers to upgrade to Microsoft 365 E7, unlocking access to Agent 365 for a setup built for secure agentic operations. Get more detailsPartner Blog | Frontier Transformation starts here: Save the date for MCAPS Start for Partners
Customers are moving toward Frontier Transformation, and they are looking to Microsoft partners to turn AI from isolated experimentation into a repeatable operating capability embedded into how work gets done. Value does not scale automatically, but complexity does. Partners who win in FY27 will be the ones who can operationalize AI with intelligence grounded in real work and trust built in from day one, including security, governance, and responsible AI. MCAPS Start for Partners is built to give you early clarity on what Microsoft will prioritize in FY27 so you can translate strategy into execution. It is the annual moment to align with Microsoft priorities at the start of the fiscal year so that you begin on the same page around investments and go-to-market motions that will shape customer conversations throughout the year. Save the date to join us virtually on Wednesday, July 22, 2026, to align on what is changing, what is net-new, and where Microsoft will focus. You will hear directly from Microsoft leaders and leave with practical next steps you can activate with your teams in the first weeks of FY27 across co-sell engagement, Microsoft Marketplace motions, incentives, and skilling. Registration opens in May. Download the calendar invite now to save the date for the event. The shift partners are observing: Frontier Transformation moves from pilots to operating capability Across industries, customers are pushing for outcomes, not pilots. They want solutions that can be operationalized, governed, and scaled across business units. Expectations are also rising around security, compliance, and responsible AI as AI moves closer to core business processes. For partners, this is a clear signal. Differentiation increasingly comes from repeatable delivery models, strong governance, and responsible AI practices built into your approach from day one. Customers want confidence that AI is not just deployed but is also managed, secured, and monitored in ways that stand up to real-world use. Starting FY27 aligned to Microsoft priorities can sharpen your focus, guide where you invest, and accelerate your ability to engage customers with a clear execution model. Continue reading herePartner Blog | Introducing Microsoft 365 E7: The Frontier Suite
Frontier Firms—those who adopt an AI-first approach as a core part of their business strategy—are shaping the future of work, which is increasingly fueled by agentic AI. As customers move toward Frontier Transformation, you can help them seize the agentic moment with the premium Microsoft 365 E7 plan, generally available on May 1, 2026. Microsoft 365 E7 is the Frontier Suite, designed for a human-led, agent-operated enterprise, turning human intent into AI action that functions securely and at scale. To accomplish this, Microsoft 365 E7 includes access to Microsoft Agent 365—the control plane to govern and scale agents. Microsoft 365 E7 bundles Microsoft 365 E5, Microsoft 365 Copilot, Entra Suite, and Agent 365 to serve customers who are ready to scale AI with governance and security. This means your customers will have AI-powered productivity apps with advanced security and AI capabilities, grounded in intelligence and trust. You can help your customers make the most of the agentic AI opportunity and unlock new monetization streams with the premium Microsoft 365 E7 plan. Starting on April 1, 2026, to accelerate Microsoft 365 E5 to Microsoft 365 E7 upsell and Agent 365 adoption, Copilot + Power Accelerate will include Agent 365 across Immersion Briefings, Envisioning and proof of concept (PoC) engagements, and Deployment Accelerators. Microsoft 365 E7 and Agent 365 will also be included as eligible workloads for core tier one strategic product accelerators and growth levers in Cloud Solution Provider (CSP) incentives. The AI future is here. Encourage your customers to upgrade to Microsoft 365 E7 so they can move faster and deploy AI with confidence. Read more in our blog postPartner Blog | Lead SMBs into the AI frontier with Microsoft 365 Copilot Business
In today’s fast-changing digital landscape, the Microsoft partner ecosystem is the catalyst for building Frontier Firms that lead with AI, embrace innovation, and deliver transformative outcomes for enterprise customers. To illustrate this, the Enterprise Partner Solutions (EPS) Asia Regional Leadership Team (RLT) has launched a new series called Frontier Forward: Asia Edition focused on how partners are creating impactful solutions across Asia. About the Frontier Forward series By interviewing executives from key partner organizations, we spotlight successful joint initiatives and tangible results that matter to enterprise customers. Follow along to learn how partners have developed strategies that accelerate transformation and create customer value. Continue reading here
