Purple CTO Shares His Azure Communication Services Experience for a Secure Contact Center
In 2022, we knew legacy on-premise systems were not going to sustain us as a fully independent contact center solution for the dozens of customers we serve. At Purple, we needed a cloud-based solution that enabled us to deliver better customer support and engagement—and allowed us to stay competitive in the market. We looked at four options, but it was an easy decision for us: Azure Communication Services bridges the gap between outdated infrastructure and a secure, scalable platform, enabling our entire business to expand its services while ensuring data is securely managed and compliant with regulatory standards. How we transformed Purple’s technological base with Azure Communication Services Our previous investments in Microsoft Teams and Teams Direct Routing for PSTN connectivity aligned seamlessly with Azure Communication Service’s interoperable framework. By adopting ACS, we modernized our technological stack and expanded our service capabilities to include reception and delegation services. Azure Communication Service’s efficiency has allowed us to develop a cost-effective, reliable solution with minimal development effort while also addressing data storage and compliance requirements. Sensitive customer data is now stored securely within customers’ Azure tenants, enhancing security and regulatory compliance. Integrating AI for enhanced contact center capabilities The migration and integration processes presented logistical and technical challenges, particularly in transferring large volumes of PSTN minutes and seamlessly transitioning services for existing customers without disrupting their operations. But our team at Purple did a great job integrating ACS into client operations, which has bolstered our position in the contact center market. Leveraging ACS features—such as call automation, direct routing, job router, call recording, transcription, and media functionalities—we enhanced our communication capabilities to support chat, email, and SMS services. We also tap into several Microsoft AI technologies to improve our contact center capabilities. Services like speech-to-text (STT), text-to-speech (TTS), transcription, summarization, and sentiment analysis provide actionable insights for businesses and agents. For optimized performance, planned integrations with Copilot studio let managers and customers query specific contact center metrics, such as agent availability and peak interaction times. Flexibility and scalability translate to cost-effectiveness for customers With ACS’s flexibility and scalability, we've developed a business model centered around cost-effectiveness and reliability. Its pay-as-you-go structure supports unlimited agents and queues, charging customers based on usage, which has reduced our costs by up to 50% and improved stability by 83% compared to older solutions. At Purple, we offer granular billing that differentiates costs for VoIP minutes, call recordings, and transcriptions. Integration with platforms like Salesforce, Jira, and Dynamics365 further streamlines operations, and helps us deliver a seamless, high-quality, cost-effective experience for all of our clients. We are excited about the AI-driven collaboration with Microsoft, which enhances our voice, chat, and CRM integration services, delivering significant value to our customers. This partnership will optimize the end-user experience, seamlessly integrate existing customer data, and provide a more cost-effective solution for businesses to scale and elevate their customer interactions. - Purple Chief Technology Officer Tjeerd VerhoeffMessaging Connect: Global SMS Coverage Now Available in Azure Communication Services
Messaging Connect is now in public preview—Messaging Connect is a new partner-based model for Azure Communication Services that enables global SMS coverage in over 190 countries—starting with Infobip. It simplifies compliant delivery, removes provisioning complexity, and helps developers reach users or Agents reach humans, worldwide using the Azure Communication Service SMS API they already know.Lockheed Martin & Librestream boost mission readiness with secure video collaboration platform
The following is a public press release from Lockheed Martin & Librestream announcing the launch of their secure video collaboration platform. In an effort to continue ensuring armed forces are ready for any mission, Lockheed Martin and Librestream have partnered with Microsoft to revolutionize defense sustainment with the introduction of Onsight NOW, an advanced remote collaboration platform. Onsight NOW enables seamless communication, enhances teamwork and boosts productivity through its advanced features, including chat, annotations and multi-user calling capabilities. The tool operates on Microsoft's Azure Government Cloud, which provides a secure and reliable method for defense operations teams to collaborate in real-time, enabling them to share live video feeds, annotate critical information, and capture vital information – all while maintaining the highest levels of security and compliance. Azure Government services provide a strong and secure foundation for cloud computing that meets the high standards of defense agencies. This includes being certified for FedRAMP, which is a strict set of federal security guidelines. “Lockheed Martin’s implementation of Onsight NOW on Azure Government is a testament to its unwavering commitment to pioneering secure, cutting-edge solutions in defense sustainment. By leveraging Onsight NOW, Lockheed Martin is not only advancing operational efficiency but also setting a new benchmark for secure, interoperable video collaboration across the defense sector,” said Dan Flynn, Managing Director, Global Defense at Librestream. Onsight NOW on Azure Government is installed securely within Lockheed Martin’s own cloud environment, which ensures sensitive information is protected and handled correctly. This permits both Lockheed Martin and external partners to securely collaborate in real time. “Aligned with 1LMX – our mission-driven business and digital transformation program – Onsight NOW will ultimately deliver the speed, agility and insights our customers need to be ready to address growing security threats across the world,” says Drew Robbins, Vice President of Sustainment Operations at Lockheed Martin. “By facilitating timely maintenance, enhancing collaboration, reducing costs and ensuring compliance, Onsight NOW will ultimately improve readiness for critical missions, ensuring air dominance for America and its allies.” “We are thrilled to partner with Lockheed Martin and Librestream to launch Onsight NOW for Azure GOV,” said Bob Serr, VP of Engineering at Azure Communication Services. “This collaboration exemplifies our commitment to providing secure and innovative solutions that empower defense agencies to maintain mission-critical assets with the highest standards of security and compliance.” Learn more about Lockheed Martin and Librestream on their website or LinkedIn.Teams Phone extensibility powered by Azure Communication Services
Today, CCaaS providers are using Gen AI to improve customer experience by advising human agents and automating workflows. However, interactions are split between UCaaS like Teams and CCaaS systems, limiting Gen AI's potential. Brands want integrated solutions that unify telephony infrastructure for a complete view of customer interactions and robust data handling. Customizability is crucial for integration. On March 17th, 2025, we proudly announce the launch of Teams Phone extensibility powered by Azure Communication Services at Enterprise Connect, allowing CCaaS vendors to seamlessly integrate with Teams Phone to meet brand needs. Teams Phone with Azure Communication Services Azure Communication Services Call Automation and Calling SDK now enable CCaaS developers to extend Teams Phone capabilities into their application. Key benefits of Teams Phone extensibility include: Consolidate Telephony for UCaaS and CCaaS: Simplified setup with no need to configure and administer separate phone systems. Customers can leverage their Teams phone telephony investment for contact center deployments. Gen AI Integration:Utilize AI to streamline processes and empower customer service agents with automation capabilities, with direct access to Azure AI technology. Extend UCaaS Capabilities to CCaaS: Take advantage of Teams Phone enterprise features, including emergency calling, dial plan policies, wide geographic availability of Public Switched Telephone Network (PSTN) connectivity options and much more. Agent Notification handling: Allow data segregation between CCaaS persona and UCaaS persona with the choice of ringing either the Teams standard client or a CCaaS application. Cost Efficiency: Enable ISVs to build cost-effective solutions using existing Teams Phone plans, without adding Azure Communication Services numbers or Direct Routing. Key Features Provisioning for Seamless Integration:Our provisioning capabilities empower CCaaS providers to connect their ACS deployments with customers' Teams tenants, enabling the use of Teams telephony features for a cohesive and efficient communication experience. Emergency Calling: With Azure Communication Services Calling SDK, we bring enhanced emergency calling support for agents who can dial emergency services, provide their location, and receive callbacks from public safety answering points. Leverage Call Automation: Azure Communication Services Call Automation APIs enable CCaaS providers to build server-based and intelligent call flows. Call Routing and Mid-Call Controls: The solution includes advanced call routing capabilities, which enable more efficient call management and escalation to agents. Mid-call controls enable adding participants, redirecting calls, and transferring calls seamlessly. Convenience Recording: Azure Communication Services enables developers to integrate call recording capabilities into Microsoft Teams for CCaaS scenarios, allowing for customized recording processes controlled by CCaaS admins. Get to know more about Azure Communication Services Call Recording here. Conversational AI Integration: Developers can use Call Automation APIs to leverage AI-powered tools, play personalized greeting messages, recognize conversational voice inputs, and use sentiment analysis to improve customer service. Get started today with this QuickStart. ISV Ecosystem At launch, Teams Phone extensibility will be supported by a diverse range of ISV solutions, including Anywhere365, AudioCodes, ComputerTalk, Enghouse, IP Dynamics, Landis, and Luware. These partners expand the reach and functionality of Teams Phone, allowing you to select the best solution for your unique requirements. This flexibility means businesses can improve their telephony setup while experiencing the full power of Teams Phone and Azure Communication Services. Learn more Teams Phone extensibility will be in public preview and available for customers to try soon. To learn more about Teams Phone extensibility and how to develop your own solutions using Azure Communication Services, stay tuned for more resources and announcements at Build 2025 in May. Developers may join the Azure Communication Services TAP program with the following form: Azure Communication Services Technology Adoption Program Registration. We look forward to seeing how our partners and customers leverage these new capabilities to improve their contact center operations. Follow Sean Keegan on LinkedIn for more news about Azure Communication Services!Reliable, scalable, future-ready: AudioCodes extends the value of Teams for customer experiences with Azure Communication Services and Voca CIC
To improve customer experiences with cost-effective AI technology, AudioCodes fully onboarded their contact center from Microsoft Teams to Azure Communication Services.
Ignite 2024: Bidirectional real-time audio streaming with Azure Communication Services
Today at Microsoft Ignite, we are excited to announce the upcoming preview of bidirectional audio streaming for Azure Communication Services Call Automation SDK, which unlocks new possibilities for developers and businesses. This capability results in seamless, low-latency, real-time communication when integrated with services like Azure Open AI and the real-time voice APIs, significantly enhancing how businesses can build and deploy conversational AI solutions. With the advent of new AI technologies, companies are developing solutions to reduce customer wait times and improve the overall customer experience. To achieve this, many businesses are turning to AI-powered agents. These AI-based agents must be capable of having conversations with customers in a human-like manner while maintaining very low latencies to ensure smooth interactions. This is especially critical in the voice channel, where any delay can significantly impact the fluidity and natural feel of the conversation. With bidirectional streaming, businesses can now elevate their voice solutions to low-latency, human-like, interactive conversational AI agents. Our bidirectional streaming APIs enable developers to stream audio from an ongoing call on Azure Communication Services to their web server in real-time. On the server, powerful language models interpret the caller's query and stream the responses back to the caller. All this is accomplished while maintaining low latency, ensuring the caller feels like they are speaking to a human. One such example of this would be to take the audio streams and processing them through Azure Open AI’s real-time voice API and then streaming the responses back into the call. With the integration of bidirectional streaming into Azure Communication Services Call Automation SDK, developers have new tools to innovate: Leverage conversational AI Solutions: Develop sophisticated customer support virtual agents that can interact with customers in real-time, providing immediate responses and solutions. Personalized customer experiences: By harnessing real-time data, businesses can offer more personalized and dynamic customer interactions in real-time, leading to increased satisfaction and loyalty. Reduce wait times for customers: By using bidirectional audio streams in combination with Large Language Models (LLMs) you can build virtual agents that can be the first point of contact for customers reducing the need for customers waiting for a human agent being available. Integrating with real-time voice-based Large Language Models (LLMs) With the advancements in voice based LLMs, developers want to take advantage of services like bidirectional streaming and send audio directly between the caller and the LLM. Today we’ll show you how you can start audio streaming through Azure Communication Services. Developers can start bidirectional streaming at the time of answering the call by providing the WebSocket URL. //Answer call with bidirectional streaming websocketUri = appBaseUrl.Replace("https", "wss") + "/ws"; var options = new AnswerCallOptions(incomingCallContext, callbackUri) { MediaStreamingOptions = new MediaStreamingOptions( transportUri: new Uri(websocketUri), contentType: MediaStreamingContent.Audio, audioChannelType: MediaStreamingAudioChannel.Mixed, startMediaStreaming: true) { EnableBidirectional = true, AudioFormat = AudioFormat.Pcm24KMono } }; At the same time, you should open your connection with Azure Open AI real-time voice API. Once the WebSocket connection is setup, Azure Communication Services starts streaming audio to your webserver. From there you can relay the audio to Azure Open AI voice and vice versa. Once the LLM reasons over the content provided in the audio it streams audio to your service which you can stream back into the Azure Communication Services call. (More information about how to set this up will be made available after Ignite) //Receiving streaming data from Azure Communication Services over websocket private async Task StartReceivingFromAcsMediaWebSocket() { if (m_webSocket == null) return; try { while (m_webSocket.State == WebSocketState.Open || m_webSocket.State == WebSocketState.Closed) { byte[] receiveBuffer = new byte[2048]; WebSocketReceiveResult receiveResult = await m_webSocket.ReceiveAsync(new ArraySegment<byte>(receiveBuffer), m_cts.Token); if (receiveResult.MessageType == WebSocketMessageType.Close) continue; var data = Encoding.UTF8.GetString(receiveBuffer).TrimEnd('\0'); if(StreamingData.Parse(data) is AudioData audioData) { using var ms = new MemoryStream(audioData.Data); await m_aiServiceHandler.SendAudioToExternalAI(ms); } } } catch (Exception ex) { Console.WriteLine($"Exception -> {ex}"); } } Streaming audio data back into Azure Communication Services //create and serialize streaming data private void ConvertToAcsAudioPacketAndForward( byte[] audioData ) { var audio = new OutStreamingData(MediaKind.AudioData) { AudioData = new AudioData(audioData) }; // Serialize the JSON object to a string string jsonString = System.Text.Json.JsonSerializer.Serialize<OutStreamingData>(audio); // Queue the async operation for later execution try { m_channel.Writer.TryWrite(async () => await m_mediaStreaming.SendMessageAsync(data)); } catch (Exception ex) { Console.WriteLine($"\"Exception received on ReceiveAudioForOutBound {ex}"); } } //Send encoded data over the websocket to Azure Communication Services public async Task SendMessageAsync(string message) { if (m_webSocket?.State == WebSocketState.Open) { byte[] jsonBytes = Encoding.UTF8.GetBytes(message); // Send the PCM audio chunk over WebSocket await m_webSocket.SendAsync(new ArraySegment<byte>(jsonBytes), WebSocketMessageType.Text, endOfMessage: true, CancellationToken.None); } } To reduce developer overhead when integrating with voice-based LLMs, Azure Communication Services supports a new sample rate of 24Khz, eliminating the need for developers to resample audio data and helping preserve audio quality in the process Next steps The SDK and documentation will be available in the next few weeks after this announcement, offering tools and information to integrate bidirectional streaming and utilize voice-based LLMs in your applications. Stay tuned and check our blog for updates!Anywhere365 integrates Azure Communication Services into their Dialogue Cloud Platform
Anywhere365 incorporates Azure Communication Services into its cloud contact center offering alongside integration with Microsoft Teams. The outcome of this helps businesses achieve more with AI-powered intelligent B2C communication solutions.Send emails via SMTP relay with Azure Communication Services
We’ve come across multiple cases where customers want to send emails from applications migrated to Azure through some kind of SMTP service. Though we’ve seen customers opting for O365 for SMTP relay, this can create issues due to throttling limitations in Office Service. Also, managing mailbox and license assignment on Office 365 console is a different story; customers would want to have seamless SMTP relay service experience from single console on Azure. In scenarios where you don’t want to modify code and just change the pointing of your SMTP server to Azure, you can now use SMTP relay built into Azure Communication Services' Email. Azure Communication Services supports different types of notifications, and this blog post offers simple step by step instructions for how you can quickly test and then migrate from other services you’re using to native to Azure for better operational experience and support. Create Azure Communication Services Resource First step you’ll need to do is to create a Communication Services resource from the Azure portal. This is a parent service which has multiple notification services inside it (Chat, SMS, Email, etc). Email is one of them. Create an Email resource Add a custom domain Azure Communication Services Email will provide a default domain that looks like this “GUID.azurecomm.net” and allows for a limited volume of email, so if you need more volume limits, we recommend creating a custom domain. Once you add a custom domain, the UI provides you with a TXT file which you’ll need to create in your Name server. This would take 15 minutes to verify the domain Once the domain is verified, create SPF and DKIM records so that your email doesn’t land in junk and ownership is maintained. Once all the records are created the screen would look like this, please ignore the Azure managed domain. You can only have custom domain in the account and doesn’t have to add Azure domain explicitly. Attach custom domain Once the custom email domain is validated, we’ll need to attach the Email service to the Azure Communication Services resource. Create and assign custom RBAC Role for Authentication We’ll be using 587 port to send email which is authenticated SMTP. For authentication we have Entra ID authentication. Create a service principal by going to Entra ID – App registration page. Register the app and create a client secret. Note down Client ID, Tenant ID and Secret value. This will be used in next stage for authentication. We’ll need to create a custom RBAC role which has permission to send email. We’ll clone reader role. And we’ll be adding two actions which is present in Azure Communication service resource provider. Once the Role is created we’ll need to assign this to service principal Test SMTP Relay via Powershell That’s all, now you’ll need to find out the sender email. Which is default DoNotReply@domain.com You’ll need credentials to authenticate to the service. Username is < Azure Communication Services Resource name>. < Entra Application ID>. < Entra Tenant ID> Password is the client secret which you’ve generated. Port that we’ll need to use is 587 SMTP server address is smtp.azurecomm.net Now you can use any third party application to send email via the above parameters. To showcase we can use PowerShell with the same parameters to send emails. Conclusion: I trust this guide helps you in configuring SMTP relay and send emails from your custom application without any change to the application/code. Happy Learning!
