Partner Case Study | United Technologies
Founded in 1994, United Technologies (Int’l) Ltd. is a leading IT service and accounting solutions provider based in Hong Kong. United Technologies joined the Microsoft Marketplace Rewards program to utilize the global advantage of co-marketing with Microsoft as a critical step toward expanding its business beyond its existing market in the Guangdong-Hong Kong-Macao Greater Bay Area. At the end of 2025, the company executed a listing optimization and press release support to promote SmartBusiness, an ABSS (formerly MYOB) accounting solution built on Microsoft Azure. During the following quarter, United Technologies realized a 20 percent month-over-month increase in page visits and an increase to 65 percent of conversion rates for calls to action from qualified leads. Utilizing Microsoft Marketplace to navigate changing business conditions United Technologies provides ABSS subject-matter experts with efficient, cost-effective, one-stop IT business management consultancy services and solutions, including its SmartBusiness for retail and wholesale business integration with ABSS accounting systems. Before joining Marketplace Rewards, United Technologies relied on traditional marketing channels and word of mouth to deliver sales and certified technical support for ABSS accounting software to over 10,000 clients in Hong Kong across retail, wholesale, and professional services. The company’s mission is to be a long-term strategic partner for businesses by helping clients steadily move toward digital transformation and a sustainable future. United Technologies realized it needed a more powerful platform to accelerate business growth, stay ahead of intensifying market competition, and adapt to changing client purchasing habits. Joining the Marketplace Rewards program built on United Technologies’ long-standing partnership with Microsoft and deep integration with Microsoft technology. "The Microsoft Marketplace Rewards program has been the catalyst for our international expansion. By handling the complex deployment and payment workflows seamlessly, Microsoft allowed us to focus on what we do best—delivering smart business solutions to our clients," said Sunny Yaury, Business Director, United Technologies (Int'l) Ltd. Expert advice expands marketing reach globally United Technologies benefited from Marketplace Rewards via expert guidance and breadth of resources available to better market apps on Microsoft Marketplace. The activities available through Marketplace Rewards delivered significant, quantifiable results, helping the company close its first deal in new markets. From the beginning, United Technologies received expert recommendations from Microsoft about how to optimize its marketplace offer page. Using press release support including a quote from a Microsoft executive, United Technologies enhanced the announcement of the availability of SmartBusiness in the Microsoft Marketplace. In the first calendar quarter after executing Marketplace Rewards, United Technologies saw a 20 percent month-over-month increase in page visits that has remained constant, a sign of sustained Marketplace traction. The conversion rate from calls to action to qualified leads jumped to 65 percent. Marketplace presence leads to new customers and international expansion "Microsoft Marketplace has enabled us to reach new customers across territories with complete confidence. The worry-free deployment and trusted payment workflows endorsed by Microsoft removed the barriers we once faced when expanding beyond Hong Kong," Yaury said. Continue reading here Explore all case studies or submit your own. Subscribe to case studies tag to follow all new case study posts. Don't forget to follow the Marketplace blog, Marketplace discussion board and the events calendar to stay in the know!Partner Case Study | Quorum Cyber
Robust data protection is a challenge for most industries. When the data is both extremely sensitive and a prime target for cyberattacks—such as electoral and voter data—that challenge is compounded. Organizations handling this kind of data need strong security that is also steady, visible, and designed to respond at any hour. That’s the kind of protection Quorum Cyber has built its business around. A Microsoft-focused managed security service provider (MSSP) and Microsoft Solutions Partner for Security, Quorum Cyber holds all four Microsoft Security specializations, and their Microsoft partnership credentials include membership in the Microsoft Intelligent Security Association. Leveraging this partnership, including benefits from the Microsoft AI Cloud Partner Program, the company is well-positioned to make sure customers can optimize their Microsoft security solutions. “We're there as an MSSP to help customers drive every cent of value that they've made with their Microsoft investment, and to bring as much of that functionality and protection to life within those environments whilst wrapping around our expertise,” said Ricky Simpson, Head of Solutions Architecture at Quorum Cyber. Offerings include threat intelligence, security operations center expertise, and incident response capabilities. Quorum Cyber can also tailor these solutions depending on an organization’s size and threat profile. That makes them a strong partner for small and medium-sized businesses (SMBs) like Data Trust, a company that specializes in collecting, analyzing, and maintaining high-quality US voter data. When data protection has no margin for error Founded in 2011, Data Trust operates in a uniquely sensitive environment. The company manages voter data and related information for organizations that rely on its datasets and modeling to inform targeting strategies. With more than 300 million individuals represented across its datasets and more than 2,500 unique data points per person, protecting confidentiality and integrity is central to its business operations. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts.Partner Case Study | CTERA
In step with Microsoft, working to unlock customer potential Headquartered in Israel and New York, with global offices worldwide, CTERA Networks Ltd strives to help organizations create a connected fabric of data to unlock its full potential. CTERA powers some of the world’s largest Fortune 500 enterprises and government agencies. Its customers are often highly distributed organizations, operating across numerous edge and core sites, including factories, hospitals, municipalities, law offices, and remote work environments with file estates ranging from hundreds of terabytes to hundreds of petabytes of data. CTERA has partnered with Microsoft since the early introduction of Microsoft Azure and today supports more than 60 customers running CTERA on Azure compute and storage infrastructure. CTERA’s Intelligent Data Platform, available for purchase through Microsoft Marketplace, delivers a software-defined global file system that intelligently caches data at distributed sites based on access frequency. It uses Azure Blob Storage as the authoritative, protected, immutable copy, and Azure Premium SSD and Azure Virtual Machines as core infrastructure components. In addition, CTERA integrates with Microsoft’s security, productivity, and AI ecosystem, including Microsoft Purview, Microsoft Sentinel, Microsoft Teams, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, and Microsoft Copilot, enabling governed data to power secure collaboration and AI-driven insights. Swift enterprise deals and 68% more marketplace listing engagement Because CTERA focuses on large enterprises and government agencies, Microsoft Marketplace significantly streamlines procurement, legal review, and vendor onboarding processes, which are often complex. Offering a solution through the marketplace enables customers with a Microsoft Azure Consumption Commitment to apply eligible purchases toward their cloud budget while benefiting from Microsoft’s established trust and account relationships. The marketplace also increases product visibility and provides valuable insight into market engagement, allowing CTERA to better support customers and refine its strategy. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!Partner Case Study | Copeland
Copeland is best known for the hardware that keeps modern life running. Its scroll compressors and HVACR technologies quietly heat and cool buildings and help protect temperature-sensitive goods in supermarkets, national retail chains, and other industries. But inside the company, a much smaller team operates with a different mandate. In Software Solutions, engineers build and run cloud platforms that monitor, control, and analyze equipment in the field. The work looks far more like a modern SaaS operation than a traditional manufacturing function. One of those platforms is Connect+, which Copeland uses to monitor and control refrigeration controllers in grocery and large-format retail environments where uptime directly affects food safety and operations. As Brian Haggard, Technical Director for Software Solutions at Copeland, puts it, Connect+ supports “the controllers that you see in big box retailers,” including “those long aisles of frozen and refrigerated food.” When Copeland became a standalone company following a divestiture from Emerson Electric, the team faced a hard deadline. Connect+ was running in Emerson’s Global Data Center, and that environment was being shut down. “The entire thing was being sunset,” Haggard explains. “We had to move.” Copeland did more than relocate infrastructure. The company used the transition to modernize Connect+ and establish an operating model built for scale, security, and reliability with Azure. The effort included migrating the Connect+ customer environment and application workloads from on-premises operations to Azure, followed by a broader Phase 2 modernization initiative known internally as Connect+ 2.0. Continue reading herePartner Blog | Veeam
Higher education institutions are under increasing pressure to safeguard the growing volumes of data required to support their teaching, learning, and research. As hybrid learning environments become more complex and cloud adoption accelerates, IT teams need a unified approach to protect data across both on‑premises systems and virtual infrastructure. Headquartered in Seattle, Washington, Veeam is a long-standing Microsoft partner that delivers data protection and recovery solutions to help organizations protect data across hybrid environments. As a Microsoft Solutions Partner for Azure, Veeam delivers solutions through the Microsoft Marketplace and holds a certified software designation, with recognition as a 2025 Microsoft Partner of the Year finalist for ISV Innovation. The company’s Microsoft‑aligned solutions support customers as they modernize infrastructure, strengthen cybersecurity postures, and prepare for future growth. That focus is why Batterjee Medical College (BMC)—a rapidly expanding private medical college in Saudi Arabia—partnered with Veeam to strengthen their data resilience strategy and ensure continuity as their operations, hybrid learning environment, and regional footprint continue to grow. Building a scalable data protection approach BMC has been undergoing significant change, working to elevate their teaching, clinical practice, and research through digital initiatives. The institution is also expanding their geographic footprint by scaling hybrid learning opportunities in the region and opening a new campus in Dubai, making BMC the first Saudi education provider to operate internationally. These initiatives placed growing pressure on the organization’s digital infrastructure, with data volumes increasing at an estimated 20% a year. As BMC extended the use of cloud services while continuing to rely on their on‑premises infrastructure, the limitations of their existing solutions became more pronounced. The IT team needed consistent protection across workloads and a future‑ready, hybrid approach that could scale without compromising service availability. “Our previous tools supported earlier phases of growth, but with expansion, we needed a unified and scalable solution,” said Nabil Alsanbi, IT Operations Director at BMC. “We were looking for more scalability and granular control of data backup and recovery. We targeted a single data resilience solution for our entire hybrid environment, which would put us in the best position to support the growing business.” Continue reading herePartner Case Study | DEFEND
Modern cloud adoption can empower organizations to deliver services efficiently, safeguard sensitive information, and withstand an increasingly complex threat landscape. Yet for public‑sector agencies, where budgets are tightly controlled and compliance obligations are high, embracing the cloud can be challenging. Maintaining security, transparency, and cost efficiency is a delicate balance: the need to move forward with modernization while proving every investment is justified and resilient. DEFEND, a New Zealand–based cybersecurity services provider, has the experience and expertise to support organizations navigating this sort of complexity. The company’s philosophy centers on partnering with clients to maximize their security investments securely, effectively, and with measurable returns. A long‑time Microsoft partner and a 2025 Microsoft Security Partner of the Year, DEFEND has been a Solutions Partner for Security since the designation launched in the program, and they were the first organization globally to earn all four Security advanced specializations. In addition to differentiating DEFEND in the market, these distinctions reflect years of technical alignment, joint workshops, and close collaboration with Microsoft engineering and partner teams. That foundation positioned DEFEND to support New Zealand's Ministry for the Environment (MfE), a central government agency working across environmental policy, national programs, and collaboration with regional and indigenous partners. Trimming tech overgrowth to strengthen and streamline security MfE sought a secure and sustainable way to modernize their cloud environment to more efficiently manage high volumes of data and wide-ranging operations. The organization operates in a landscape where information integrity and public trust carry significant weight, making resilience, transparency, and control essential components of their modernization strategy. At the same time, MfE wanted to reduce their operational overhead. With every dollar spent being rigorously scrutinized, they needed a way to pursue improvements without increasing cost or complexity. Their existing technology stack included multiple security tools and vendors, which contributed to an unnecessary operational burden and was becoming financially unsustainable. Because MfE is one of DEFEND’s longest‑standing customers, the stage was already set for deep, meaningful collaboration. The teams made a strategic decision to consolidate MfE’s security posture using Microsoft as a single vendor. “Rather than having a little bit of Microsoft here and a little bit of another vendor over there, they wanted to consolidate and leverage the Microsoft stack,” said Jono Green, Lead Microsoft Strategist at DEFEND. “Because Microsoft’s adopted Zero Trust themselves, we recognized the Microsoft capabilities aligned really well with what they wanted to do.” MfE’s existing investments in Microsoft 365 provided a strong foundation to implement that Zero Trust security—a principle that safeguards data, apps, and employees by requiring verification for each access request. DEFEND worked with MfE to outline a path to streamline their ecosystem, eliminate fragmentation, and strengthen resilience—all while remaining within budgetary constraints. Continue reading herePartner Case Study | DeepJudge
Legal work depends on precision, precedent, and the ability to apply institutional knowledge across diverse matters. For many firms, that knowledge is documented but not always easy to access or act on. DeepJudge, a Microsoft partner, is helping legal teams bridge that gap with AI-powered search and workflow tools built on Microsoft Azure. DeepJudge specializes in enterprise search and agentic AI workflows tailored for legal professionals. DeepJudge participated in Microsoft for Startups and the Pegasus Program, a selective initiative that helps high-potential partners scale through technical guidance, go-to-market support, and early access to Microsoft innovations. Today, the company’s platform is built on Microsoft Azure—including Azure OpenAI Services, Azure Kubernetes Service, and Microsoft Defender for Cloud—to promote high performance and robust data protection. Making internal knowledge accessible—and secure CMS Switzerland, a full-service law firm with more than 160 employees and a legacy spanning over 80 years, offers tailored legal solutions for businesses, investors, and private individuals. Known for its deep legal expertise and cross-border capabilities, CMS Switzerland built a strong foundation of internal knowledge—contracts, case files, templates, presentations, and precedent documents—stored across various systems and folders. While this information was historically well maintained, it wasn’t always easy for lawyers to locate and apply it consistently across cases. “Clients hire law firms for their expertise—but law firms often underestimate their breadth and depth of existing knowledge and experience,” said Stefan Brunnschweiler, Managing Partner at CMS Switzerland. The firm wanted to better surface and apply its internal expertise across teams—without disrupting existing workflows or compromising on data protection. The goal was to institutionalize internal know-how so that all employees could access and apply it confidently in their daily work. Security was a critical consideration. As part of CMS, one of the largest international law firms with over 7,200 lawyers in 92 offices across 50 countries, CMS Switzerland needed a solution that could meet strict data protection requirements while offering the flexibility and performance of modern AI tools. “Data security is our top priority,” Brunnschweiler emphasized. “The fact that Microsoft hosts our data in Switzerland and that DeepJudge, through Microsoft, also ensures high data protection convinced us.” CMS Switzerland began exploring options that could help surface internal knowledge more efficiently, reduce time spent on manual research, and support faster onboarding of new employees. The firm was looking for a solution that could meet the highest standards for security, reliability, and usability—while also aligning with the operational realities of legal work. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!Partner Case Study | Infosys
Managing student and teacher data at scale is a high-stakes challenge. Modernizing a Student Information System (SIS) that tracks daily attendance, enrollment, academic records, scheduling, and other student data requires deep technical expertise, a structured approach to cloud migration, and a strong foundation in security and governance. Infosys, a Microsoft partner for over 25 years, has long been a leader in these secure modernizations and cloud transformations. Infosys holds Solutions Partner designations spanning Data and AI, Digital and App Innovation, Infrastructure, Modern Work, and Security. As a leading adopter of GitHub Copilot and Microsoft 365 Copilot, Infosys has delivered enterprise-scale transformations. Leveraging Infosys Cobalt, a proprietary set of solutions for cloud transformation, and Infosys Topaz, an AI-first suite of offerings, Infosys has been able to support multiple large enterprises in their AI-first, cloud-first transformation journeys. With deep expertise across Microsoft Azure, GitHub Copilot, and Microsoft 365, Infosys has built a reputation for delivering scalable, secure, and cost-effective solutions. This experience and collaborative history are part of what made Infosys a 2025 Microsoft Partner of the Year for Azure – Secure Migration and Modernization. It’s also what made the company so successful when they were tapped to stabilize, modernize, and migrate the SIS for one of the largest districts in the country to Azure—creating one of the largest SIS cloud deployments for any US school district in the process. Stabilizing and scaling a strained system Each morning, teachers and students generate a massive amount of data for Infosys’s client, with 30,000 teachers taking attendance for more than half a million students. The district’s legacy SIS was creating intense traffic spikes and exposing the limits of their infrastructure. “There were 1,400-plus schools, 500,000 students,” said Sambit Mohanty, AVP Education Practice at Infosys. “You can imagine the traffic between 7:00 AM and 10:00 AM.” Originally built on a legacy Microsoft .NET framework and deployed on premises, the SIS was designed to support a vast and complex student population. But the system was not easy to scale, and it had begun to show its age, with disruptive performance issues that made it difficult for teachers to submit attendance and that caused delays when administrators tried to access student records. During school openings each semester—one of the most critical periods for any district—the instability of the SIS could present major issues. “The school opening is the biggest event for a school district,” Mohanty explained. “Everything has to be fine. You should have proper enrollment, grades should be moved to the next level, students should be scheduled, and teachers should be able to take attendance.” In addition to the suboptimal performance, the SIS was also costly and inefficient. To manage the start-of-the-year chaos, the district assembled war rooms with more than 50 experts across IT, network, and security teams trying to juggle and fix issues in real time. But they needed a partner who could support efforts to stabilize the system and modernize it for long-term scalability and security. Continue reading here Explore all case studies or submit your own Subscribe to case studies tag to follow all new case study posts. Don't forget to follow this blog to receive email notifications of new stories!Partner Case Study | SCvation
Founded in 2015, SCvation GmbH specializes in business intelligence solutions, including expertly crafted visuals for Microsoft Power BI. The small team of highly skilled and experienced professionals delivers products such as Data Slicer that help SCvation customers use Power BI to uncover data insights for making strategic decisions. SCvation helps companies across industries, from retail to public services, to optimize their business and visualize their process-specific data. Seeking to increase traffic and sales for its solutions on Microsoft Marketplace, a worldwide marketplace for line-of-business solutions, SCvation utilized Microsoft Marketplace Rewards. SCvation got expert marketing advice for improving the Data Slicer offer listing. Additionally, SCvation received press release support, including a quote from a Microsoft executive, to announce the availability of Data Slicer in Microsoft Marketplace. SCvation gained a more attractive visual design and increased the number of page visits to its offers on Marketplace. Promoting the listing on social media and through the press release also increased traffic. “Microsoft Marketplace Rewards is helping us to increase our brand awareness. Our Microsoft Marketplace listing page views have increased by up to 50 percent in the last three months!” said Christian Neuwirth, Managing Director, SCvation GmbH. Since using Marketplace Rewards, SCvation has grown the number of licenses sold for its product from a few hundred to over a thousand, for an increase of 25 percent in a few months. Reflecting on calendar year 2025 growth, Neuwirth said, “We experienced a great increase in generating leads on Microsoft Marketplace. With minimal effort, due to the collaboration with Marketplace Rewards, we were able to drive much higher levels of traffic and opportunities.” Continue reading here
