Grows conversions by 65% with Marketplace Rewards
Founded in 1994, United Technologies (Int’l) Ltd. is a leading IT service and accounting solutions provider based in Hong Kong. United Technologies joined the Microsoft Marketplace Rewards program to utilize the global advantage of co-marketing with Microsoft as a critical step toward expanding its business beyond its existing market in the Guangdong-Hong Kong-Macao Greater Bay Area. At the end of 2025, the company executed a listing optimization and press release support to promote SmartBusiness, an ABSS (formerly MYOB) accounting solution built on Microsoft Azure. During the following quarter, United Technologies realized a 20 percent month-over-month increase in page visits and an increase to 65 percent of conversion rates for calls to action from qualified leads.
Utilizing Microsoft Marketplace to navigate changing business conditions
United Technologies provides ABSS subject-matter experts with efficient, cost-effective, one-stop IT business management consultancy services and solutions, including its SmartBusiness for retail and wholesale business integration with ABSS accounting systems.
Before joining Marketplace Rewards, United Technologies relied on traditional marketing channels and word of mouth to deliver sales and certified technical support for ABSS accounting software to over 10,000 clients in Hong Kong across retail, wholesale, and professional services. The company’s mission is to be a long-term strategic partner for businesses by helping clients steadily move toward digital transformation and a sustainable future.
United Technologies realized it needed a more powerful platform to accelerate business growth, stay ahead of intensifying market competition, and adapt to changing client purchasing habits. Joining the Marketplace Rewards program built on United Technologies’ long-standing partnership with Microsoft and deep integration with Microsoft technology.
"The Microsoft Marketplace Rewards program has been the catalyst for our international expansion. By handling the complex deployment and payment workflows seamlessly, Microsoft allowed us to focus on what we do best—delivering smart business solutions to our clients," said Sunny Yaury, Business Director, United Technologies (Int'l) Ltd.
Expert advice expands marketing reach globally
United Technologies benefited from Marketplace Rewards via expert guidance and breadth of resources available to better market apps on Microsoft Marketplace. The activities available through Marketplace Rewards delivered significant, quantifiable results, helping the company close its first deal in new markets.
From the beginning, United Technologies received expert recommendations from Microsoft about how to optimize its marketplace offer page. Using press release support including a quote from a Microsoft executive, United Technologies enhanced the announcement of the availability of SmartBusiness in the Microsoft Marketplace.
In the first calendar quarter after executing Marketplace Rewards, United Technologies saw a 20 percent month-over-month increase in page visits that has remained constant, a sign of sustained Marketplace traction. The conversion rate from calls to action to qualified leads jumped to 65 percent.
Marketplace presence leads to new customers and international expansion
"Microsoft Marketplace has enabled us to reach new customers across territories with complete confidence. The worry-free deployment and trusted payment workflows endorsed by Microsoft removed the barriers we once faced when expanding beyond Hong Kong," Yaury said.
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