Turning GitHub Copilot into a “Best Practices Coach” with Copilot Spaces + a Markdown Knowledge Base
Why Copilot Spaces + Markdown repos work so well When you ask Copilot generic questions (“How should we log errors?” “What’s our API versioning approach?”), the model will often respond with reasonable defaults. But reasonable defaults are not the same as your standards. Copilot Spaces solve the context problem by allowing you to attach a curated set of sources (files, folders, repos, PRs/issues, uploads, free text) plus explicit instructions—so Copilot answers in the context of your team’s rules and artifacts. Spaces can be shared with your team and stay updated as the underlying GitHub content changes—so your “best practices coach” stays evergreen. The architecture (high level) Here’s the mental model: Engineering Knowledge Base Repo: A dedicated repo containing your standards as Markdown (coding style, architecture decisions, security rules, testing conventions, examples, templates). Copilot Space: “Engineering Standards Coach”: A Space that attaches the knowledge base repo (or key folders/files within it), optionally your main application repo(s), and a short set of “rules of engagement” (instructions). In-repo reinforcement (optional but powerful): Custom instruction files (repo-wide + path-specific) and prompt files (slash commands) inside your production repos to standardize behavior and workflows. Step 1 Create a Knowledge Base repo (Markdown-first) Create a repo such as: engineering-knowledge-base platform-playbook org-standards A practical starter structure: engineering-knowledge-base/ README.md standards/ coding-style.md logging.md error-handling.md performance.md security/ secure-coding.md secrets.md threat-modeling.md architecture/ overview.md adr/ 0001-service-boundaries.md 0002-api-versioning.md testing/ unit-testing.md integration-testing.md contract-testing.md templates/ pr-review-checklist.md api-design-checklist.md definition-of-done.md Tip: Keep these docs opinionated, concrete, and example-heavy—Copilot works best when it can point to specific patterns rather than abstract principles. Step 2 Create a Copilot Space and attach your sources Create a space, name it, choose an owner (personal or organization), then add sources and instructions. Inside the Space, add two types of context: Instructions (how Copilot should behave) and Sources (your actual code and docs). 2.1 Instructions (how Copilot should behave in this Space) Example instructions you can paste: You are the Engineering Standards Coach for this organization. Goals: - Recommend solutions that follow our standards in the attached knowledge base. - When proposing code, align with our logging, error-handling, security, and testing guidelines. - When uncertain, ask for the missing repo context or point to the exact standard that applies. Output format: - Start with the standard(s) you are applying (with a link or filename reference). - Then provide the recommended implementation. - Include a lightweight checklist for reviewers. 2.2 Sources (your real “knowledge base”) Attach: The knowledge base repo (or just the folders that matter) Your main code repo(s) (or select folders) PR checklist and Definition of Done templates Key architecture docs, runbooks, or troubleshooting guides Step 3 (Optional) Add instruction files to your production repos Spaces are excellent for curated context and team-wide “ask me anything about our standards.” But you can reinforce consistency directly inside each repo by adding custom instruction files. 3.1 Repo-wide instructions (.github/copilot-instructions.md) Create: your-app-repo/.github/copilot-instructions.md # Repository Copilot Instructions ## Tech stack - Language: TypeScript (strict) - Framework: Node.js + Express - Testing: Jest - Lint/format: ESLint + Prettier ## Engineering rules - Use structured logging as defined in /docs/logging.md - Never log secrets or raw tokens - Prefer small, composable functions - All new endpoints must include: input validation, authz checks, unit tests, and consistent error handling ## Build & test - Install: npm ci - Test: npm test - Lint: npm run lint 3.2 Path-specific instructions (.github/instructions/*.instructions.md) Create: your-app-repo/.github/instructions/security.instructions.md --- applyTo: "**/*.ts" --- # Security rules (TypeScript) - Never introduce dynamic SQL construction; use parameterized queries only. - Any new external HTTP call must enforce timeouts and retry policy. - Any auth logic must include negative tests. Step 4 (Optional) Turn your best practices into “slash commands” with prompt files To standardize repeatable workflows like code review, test scaffolding, or endpoint scaffolding, create prompt files (slash commands) as .prompt.md files—commonly in .github/prompts/. Engineers invoke them manually in chat by typing /. Create: your-app-repo/.github/prompts/standards-code-review.prompt.md --- description: Review code against our org standards (security, perf, style, tests) --- You are a senior engineer performing a standards-based review. Use these checks: 1) Security: input validation, authz, secrets, injection risks 2) Reliability: error handling, retries/timeouts, edge cases 3) Observability: structured logs, metrics, tracing where relevant 4) Testing: required coverage, negative tests, naming conventions 5) Style: follow repository rules in .github/copilot-instructions.md Output: - Summary (2-3 lines) - Issues (severity: BLOCKER/REQUIRED/SUGGESTION) - Suggested patch snippets (only where confident) - “Ready to merge?” verdict Now any engineer can type /standards-code-review and get the same structured output every time, without rewriting the prompt. How teams actually use this day-to-day Recipe A Onboarding a new engineer Ask inside the Space: “Summarize our service architecture and coding conventions for onboarding. Link the key docs.” Recipe B Writing a feature with best-practice guardrails Ask in the Space: “We’re adding endpoint X. Generate a plan that follows our API versioning ADR and error-handling standard.” Recipe C Enforcing review standards consistently In the repo, run the prompt file: /standards-code-review. Governance and best practices (what to do / what to avoid) Keep Spaces purpose-built. Avoid dumping an entire org into one Space if your goal is consistent, grounded output. Prefer linking the “golden source.” Keep standards in a single repo and update them via PR—treat it like code. Make instructions short but strict. Detailed rules belong in your Markdown standards. Avoid conflicting instruction files. If instructions contradict each other, results can be inconsistent. References (official docs for further reading) About GitHub Copilot Spaces: https://docs.github.com/en/copilot/concepts/context/spaces Creating GitHub Copilot Spaces: https://docs.github.com/en/copilot/how-tos/provide-context/use-copilot-spaces/create-copilot-spaces Adding custom instructions for GitHub Copilot: https://docs.github.com/en/copilot/how-tos/copilot-cli/customize-copilot/add-custom-instructions Use custom instructions in VS Code: https://code.visualstudio.com/docs/copilot/customization/custom-instructions Use prompt files in VS Code: https://code.visualstudio.com/docs/copilot/customization/prompt-files Closing: the “best practices” flywheel Once you implement this pattern, you get a virtuous cycle: teams encode standards as Markdown; Copilot Spaces ground answers in those standards; prompt files and instruction files standardize execution; and code reviews shift from style policing to design and correctness.
Build observability for scalable AI apps and agents selling through Microsoft Marketplace
Discover how to design observability for AI apps and agents selling through Microsoft Marketplace. This Marketplace Community article explains why visibility into execution behavior is essential for operating AI systems confidently at scale—not just keeping them running. As AI apps and agents reason, branch, retry, and exit dynamically at runtime, traditional infrastructure metrics fall short. Behavioral signals such as execution flow, token usage, latency, and failure patterns help explain what systems are doing, why outcomes occur, and how limits and safeguards shape behavior across tenants and environments. Learn how observability turns runtime telemetry into clarity that supports customer trust, usage‑based billing, and scalable operations. Read more: Design observability for AI apps and agents selling through Microsoft Marketplace
Announcing the public preview of Oracle Database built-in connector for Azure Logic Apps Standard
Announcing the public preview of Oracle Database built-in connector for Azure Logic Apps Standard Run Oracle Database operations natively in your Logic Apps Standard workflows. Today we’re excited to announce the public preview of Oracle Database built-in connector for Azure Logic Apps (Standard). This connector brings first-class Oracle Database connectivity to single-tenant workflows by running in-process with the Logic Apps runtime, helping you build reliable, high-throughput integrations with Oracle-backed systems while keeping network traffic within your chosen network boundary. Why this matters? In-process execution: Operations execute within the Logic Apps Standard runtime for streamlined connectivity and lower latency. No on-premises data gateway (when your Logic App has network connectivity to Oracle): Simplify architecture and reduce operational overhead. Better fit for enterprise network topologies: Use VNET integration, private endpoints, and network controls consistent with your environment. Purpose-built Oracle capabilities: Get Oracle-focused actions including Execute stored procedure, a common gap for generic JDBC-based approaches. Designed for scale: Built-in connectors align with the direction of Logic Apps Standard for performance and operational consistency across workloads. On-premises integrations: With Hybrid Logic Apps, you can connect on-premises Oracle databases from on-premises-hosted Logic Apps. What can you do with the connector? The Oracle Database built-in connector currently supports the following actions: Get tables: Discover tables (and views, depending on permissions) available to your connection. Get rows: Read rows from a selected table with pagination support. Insert row: Insert a row into a selected table. Execute query: Run SQL statements (for example, select, update, delete) and return results when applicable. Execute stored procedure: Call stored procedures to encapsulate business logic and advanced operations. Connector details at a glance Logic Apps SKU: Standard (single-tenant). Execution model: Built-in (in-process) connector. Connectivity: No gateway required when your Logic App runtime can reach the Oracle endpoint (for example, via VNET integration). Oracle versions: Supports Oracle Database 11 and later (compatible with the managed driver). Authentication: Username and password. Triggers: The connector is actions-only in the current release. Getting started Ensure network connectivity from your Logic App Standard runtime to your Oracle Database endpoint (host and port), including any required DNS and firewall rules. Create a new Oracle Database connection in the Logic Apps designer. Provide connection parameters o Server address o Username o Password Choose a server address format that matches your environment: o Easy Connect (host/port/service name) for quick setup. o TNS descriptor for advanced connection configuration. Add an action (for example, Get rows or Execute stored procedure) and start building your workflow. Known limitations (current release) No triggers: The connector currently supports actions only. Update/Delete actions: Use Execute query or Execute stored procedure for update/delete scenarios. Connection validation: Some connection issues may surface at workflow runtime rather than during connection creation. Timeouts: Default query timeout is 30 seconds (configurable via app settings). The function host may impose an upper limit (commonly up to 10 minutes depending on configuration). Case sensitivity: Oracle identifiers can be case sensitive; ensure table/column names match your schema as defined. Troubleshooting and observability When issues occur, you’ll typically see failures surfaced through workflow run history and diagnostics. Oracle error details are returned as standard connector failures, and many common Oracle error conditions map to familiar HTTP status codes (for example, authentication failures, connectivity issues, and timeouts). 401 (authentication): Verify username/password, account lock status, and password expiry policies. 502 (connectivity): Verify host/port reachability, DNS resolution, firewall rules, and Oracle listener availability. 504 (timeout): Verify query complexity, indexes, and configured timeouts (query timeout and host timeout). 404 (object not found): Verify schema/table/view names and permissions; ensure correct casing. 429 (resource/session limits): Review Oracle session limits and workflow concurrency patterns. Get started today If you’re building new integrations with Oracle, or modernizing legacy workloads, try the Oracle Database built-in connector in your Logic Apps Standard workflows and let us know what you build. We’re especially interested in feedback on triggers, advanced authentication options, and additional Oracle operations you’d like to see next. Thank you for your continued feedback and partnership as we expand built-in connectivity across Azure Logic Apps. References: Connect to Oracle Database from Workflows - Azure Logic Apps | Microsoft Learn
GPT-5.5-Pro not listed in foundry?
The model is mentioned in this blog post : https://azure.microsoft.com/en-us/blog/openais-gpt-5-5-in-microsoft-foundry-frontier-intelligence-on-an-enterprise-ready-platform/ But it is currently not listed on Foundry. Only latest pro model is 5.4-pro. When will 5.5-pro model be available on azure foundry?Firm AI for professional services: governed, agentic workflows built on Microsoft Azure
In this installment of our Partner Spotlight series, we’re highlighting partners building industry-focused AI solutions and bringing them to customers through Microsoft Marketplace. I connected with Richard Baskerville from Intapp to learn how the company is delivering Firm AI—governed, agentic capabilities designed specifically for professional and financial services firms—while aligning with Microsoft Azure for security, scale, and enterprise procurement. Intapp’s approach shows what it looks like to pair deep vertical workflow expertise with a trusted cloud platform so customers can adopt AI in a way that is both practical and accountable. About Richard Baskerville Richard Baskerville is a Senior Director at Intapp, where he helps shape strategic AI alliances across the Microsoft ecosystem and beyond. _______________________________________________________________________________________________________________________________________________________________ [JR] Tell us about Intapp. What inspired the founding of the company, and what problems do your solutions help customers solve? [RB] Intapp was founded on a durable observation: professional firms—law firms, accounting practices, private capital firms, and investment banks—operate differently than general enterprises. Their workflows are shaped by client relationships, professional obligations, and regulatory requirements that generic software was never designed to handle. Our founders saw that these firms were either building bespoke systems at enormous cost or forcing themselves into enterprise tools that didn’t fit. Today, Intapp delivers Firm AI—governed AI purpose-built for professional services. Our solutions span the full firm lifecycle: business development through Intapp DealCloud, time capture and billing through Intapp Time, and risk and compliance management across Intapp Conflicts, Intake, Terms, Walls, and Employee Compliance. Underpinning it all is Intapp Celeste, our agentic AI platform, which puts AI to work on the specific workflows that drive firm performance—while keeping humans accountable and in control. For firms where every engagement carries professional liability, that governance layer isn’t a feature; it’s the foundation. [JR] What industries or types of organizations do you primarily serve today? [RB] Intapp serves professional and financial services firms exclusively. That focus is intentional—and it’s what makes us different. Our customers are law firms, accounting and consulting practices, investment banks and advisory firms, private capital managers, and real assets firms. Many are among the largest in their categories globally. These firms share characteristics that set them apart from general enterprises: partnership structures, billable-hour economics, client conflict management, regulatory oversight, and relationship networks spanning decades. Generic CRM or ERP tools aren’t built for these dynamics. Intapp is. That vertical depth—built over more than 20 years—is what Firm AI means in practice: AI that understands the context of a law firm partner’s client obligations or a dealmaker’s fund-level requirements, not just the general shape of business software. [JR] What were your initial expectations for Microsoft Marketplace when you first started your journey? [RB] Our initial expectation was straightforward: Marketplace would give us a cleaner path to transact with customers already operating inside the Microsoft ecosystem. Many of our customers—large law firms and financial services firms—had already committed significant Azure spend through enterprise agreements. Marketplace offered a way to meet them commercially where they already were. What we underestimated was how much Marketplace would shape the broader partnership. We went in expecting a distribution channel. What we found was a framework that connected co-sell, Azure consumption alignment, and joint go-to-market in ways that changed how our teams engaged. The commercial mechanics—particularly MACC drawdown eligibility—became a real conversation-opener with procurement and finance stakeholders, not just a contract path. [JR] What applications do you have available in Microsoft Marketplace, and how do they help customers? [RB] Intapp has 12 SaaS solutions available in Microsoft Marketplace today, transacted via private offers. They span the full professional services firm lifecycle—from relationship intelligence and deal management with Intapp DealCloud, to time capture with Intapp Time, to risk and compliance management across Intapp Conflicts, Intake, Terms, Walls, and Employee Compliance. Because we focus exclusively on professional and financial services, customers aren’t buying horizontal software adapted for their industry; they’re buying solutions designed for their workflows, compliance obligations, and client structures. Looking ahead, Intapp Celeste—our agentic AI platform—will be available in Marketplace via a consumption-based, metered model. That structure matches how agentic AI gets used: variably, tied to real firm activity, and governed end-to-end. [JR] What were the biggest lessons you learned early on when selling through Marketplace? [RB] Three lessons stood out early: Listing is the beginning, not the end. Initial traction required deliberate investment in co-sell enablement—ensuring Microsoft field teams could position Intapp clearly, not just point to a catalog entry. Specificity wins. Our customers are sophisticated buyers. What worked was leading with vertical relevance—speaking directly to the compliance requirements of a law firm or the relationship-data challenges of a private capital manager. Private offers require commercial fluency. Helping customers understand how Intapp maps to Azure commitments—and helping Microsoft sellers tell that story—made a material difference in deal velocity. [JR] How has your business changed with a transactable offer on the Marketplace? [RB] Transactable offers have changed how deals close. Customers with existing Azure commitments can apply Intapp spend against their MACC, removing a procurement obstacle that previously added months to cycles. Finance and procurement can work within familiar Microsoft frameworks rather than running separate vendor onboarding. Marketplace has also expanded our reach. Microsoft’s field organization has relationships we can’t replicate at scale, and co-sell has helped translate that reach into qualified pipeline—especially in segments where we previously had limited coverage. And the signal matters: being transactable in Marketplace reinforces that Intapp is an enterprise-grade partner, not a niche point solution. [JR] How has collaborating with Microsoft sellers impacted your Marketplace growth? [RB] Microsoft sellers are the activation mechanism for our Marketplace offers. Without field alignment, a listing is a catalog entry. With it, it becomes a joint pipeline motion. We’ve invested in enablement—giving sellers the vertical context to position Intapp credibly in front of legal and financial services CIOs, and making it easy to bring us into deals where Azure capabilities are already in the conversation. That alignment shows up in specific segments. In private capital and investment banking, Microsoft enterprise relationships often predate ours—co-sell provides warm introductions backed by a trusted infrastructure partner. In legal, where Microsoft 365 is near-universal, that adjacency and deep interoperability creates natural entry points. Co-sell turns those adjacencies into active pipeline rather than theoretical opportunity. [JR] What has made the co-sell relationship with Microsoft particularly valuable for Intapp? [RB] Co-sell works because it’s structurally aligned, not just commercially convenient. Microsoft’s investment in these verticals—through industry clouds, compliance frameworks, and dedicated field teams—maps directly onto Intapp’s customer base. We’re selling into the same firms, with the same platform expectations underpinning both offerings. What makes it particularly valuable is the mutual trust transfer. Firms hold Microsoft to a high standard for security, data governance, and regulatory compliance. When Microsoft sellers bring Intapp into the conversation, that credibility extends to us and compresses the trust-building phase of an enterprise cycle—especially in regulated industries. [JR] How does Microsoft Marketplace fit into Intapp’s long-term growth strategy? [RB] Marketplace is central to how we scale Firm AI globally. Our ambition is to be the governed AI platform of record for professional firms across legal, private capital, accounting, and advisory. Helping customers decrement MACC through Marketplace purchases is a clear win-win because it aligns platform investment with workflow outcomes. The upcoming Marketplace availability of Intapp Celeste which will offer different commercial models for customers (e.g. consumption based) marks the next phase. As Celeste deepens integration with Microsoft 365, Teams, and Azure AI services, the commercial and technical stories converge—customers can both buy and operate within an architecture where Firm AI and Microsoft’s platform reinforce each other. [JR] What advice would you give other SDCs who are just starting their Microsoft Marketplace journey? [RB] Three things matter most early on: Earn the co-sell relationship before you need it. Invest in enablement early so Microsoft sellers have enough vertical context to represent your value clearly. Get your commercial model right for the channel. Understand how private offers interact with Azure commitments, and plan for consumption-based pricing where it fits AI usage. Lead with a sharp point of view. The partners who gain traction fastest are the obvious choice for a specific industry workflow or problem—know what that is and communicate it consistently. _______________________________________________________________________________________________________________________________________________________________ Closing reflection Intapp’s Marketplace journey shows that industry-specific, governed AI wins when it’s paired with an enterprise platform customers already trust. By making solutions transactable—especially through private offers that align to customer’s existing Azure commitments—Intapp reduces procurement friction and accelerates adoption. And like many successful partners, their growth ultimately comes down to enablement: clear vertical messaging and tight co-sell alignment that turns Marketplace presence into a real, qualified pipeline.
Azure Incident Retrospective - Please register! Session 2 - Tracking ID: 5GP8-W0G
Join our upcoming live webcast for a transparent discussion about this recent Azure service incident — led by our engineering teams. Control plane issues in East US Tracking ID: 5GP8-W0G | Impacted: 24-25 April 2026 Same content presented in both sessions — pick the one that works best for your timezone! What to expect 📚 Understand What happened, how we responded, and what we learned 💬 Ask Live Q&A with our engineering experts throughout the session 🛠 Learn The fixes we've put in place and guidance for workload resiliency Choose your session Same content presented at both times — pick the one that works best for your timezone: Session 1 17:30 UTC Thursday, 14 May 2026 Register now → Session 2 05:30 UTC Friday, 15 May 2026 Register now → 9:30 AM US Pacific (PDT) 12:30 PM US Eastern (EDT) 5:30 PM London (BST) 1:30 AM +1 Beijing (CST) 4:30 AM +1 Sydney (AEDT) 6:30 AM +1 Auckland (NZDT) 9:30 PM -1 US Pacific (PDT) 12:30 AM US Eastern (EDT) 5:30 AM London (BST) 1:30 PM Beijing (CST) 4:30 PM Sydney (AEDT) 6:30 PM Auckland (NZDT) Our engineering leaders Deepak Bansal Corporate Vice President, Technical Fellow Azure Networking Cloud+AI Engineering LinkedIn ↗ Qi Zhang Partner Software Engineering Manager Azure Networking Cloud+AI Engineering LinkedIn ↗ ⚠️ Prepare before the livestream Read the Post Incident Review (PIR) ahead of time so you can ask any follow up questions during the live Q&A Helpful resources 🔔 Azure Service Health Alerts Get alerts for relevant incidents by setting up notifications via email, SMS, or webhook 🎥 Past Retrospective Recordings Watch recordings of previous retrospective livestreams 📄 Azure Post Incident Reviews Learn more about PIRs and the retrospective programAzure Incident Retrospective - Please register! Session 1 - Tracking ID: 5GP8-W0G
Join our upcoming live webcast for a transparent discussion about this recent Azure service incident — led by our engineering teams. Control plane issues in East US Tracking ID: 5GP8-W0G | Impacted: 24-25 April 2026 Same content presented in both sessions — pick the one that works best for your timezone! What to expect 📚 Understand What happened, how we responded, and what we learned 💬 Ask Live Q&A with our engineering experts throughout the session 🛠 Learn The fixes we've put in place and guidance for workload resiliency Choose your session Same content presented at both times — pick the one that works best for your timezone: Session 1 17:30 UTC Thursday, 14 May 2026 Register now → Session 2 05:30 UTC Friday, 15 May 2026 Register now → 9:30 AM US Pacific (PDT) 12:30 PM US Eastern (EDT) 5:30 PM London (BST) 1:30 AM +1 Beijing (CST) 4:30 AM +1 Sydney (AEDT) 6:30 AM +1 Auckland (NZDT) 9:30 PM -1 US Pacific (PDT) 12:30 AM US Eastern (EDT) 5:30 AM London (BST) 1:30 PM Beijing (CST) 4:30 PM Sydney (AEDT) 6:30 PM Auckland (NZDT) Our engineering leaders Deepak Bansal Corporate Vice President, Technical Fellow Azure Networking Cloud+AI Engineering LinkedIn↗ Qi Zhang Partner Software Engineering Manager Azure Networking Cloud+AI Engineering LinkedIn ↗ ⚠️ Prepare before the livestream Read the Post Incident Review (PIR) ahead of time so you can ask any follow up questions during the live Q&A Helpful resources 🔔 Azure Service Health Alerts Get alerts for relevant incidents by setting up notifications via email, SMS, or webhook 🎥 Past Retrospective Recordings Watch recordings of previous retrospective livestreams 📄 Azure Post Incident Reviews Learn more about PIRs and the retrospective programApproaches to Integrating Azure Databricks with Microsoft Fabric: The Better Together Story!
Azure Databricks and Microsoft Fabric can be combined to create a unified and scalable analytics ecosystem. This document outlines eight distinct integration approaches, each accompanied by step-by-step implementation guidance and key design considerations. These methods are not prescriptive—your cloud architecture team can choose the integration strategy that best aligns with your organization’s governance model, workload requirements and platform preferences. Whether you prioritize centralized orchestration, direct data access, or seamless reporting, the flexibility of these options allows you to tailor the solution to your specific needs.Tableau to Power BI Migration: Semantic Layer-First Approach for Cloud Architects
Author's: Mahjabin Ahmed, Yassine El Ouardi, Lavanya Sreedhar LavanyaSreedhar, Peter Lo PeterLo, Aryan Anmol aryananmol, Shreya Harvu shreyaharvu and Rafia Aqil Rafia_Aqil In this guide, we provide practical guidance for migrating from Tableau to Power BI, with a focus on technical best practices and architecture. Unifying business intelligence on the Microsoft Fabric platform, enterprises gain closer integration with Microsoft 365 (Teams, Copilot, Excel). For cloud solution architects and BI developers, a successful migration is not just about rebuilding dashboards in a new tool. It requires thoughtful architectural planning and a shift to a more model-centric approach to BI. Why Semantic Layer-First Architecture Matters The Traditional Migration Challenge Most Tableau to Power BI migrations follow a dashboard-centric approach: teams attempt to replicate existing Tableau workbooks, calculated fields, and LOD (Level of Detail) expressions directly into Power BI reports. While this may seem efficient initially, it creates significant downstream challenges: Duplicated logic: Each report embeds its own calculations and business rules, leading to conflicting KPIs across the organization Maintenance overhead: Changes to business logic require updating dozens or hundreds of individual reports Governance gaps: Without centralized definitions, semantic drift occurs—different teams calculate "Revenue" or "Active Customer" differently Scalability issues: As data volumes grow, report-level transformations become performance bottlenecks The Semantic Layer-First Alternative Microsoft's recommended approach centers on semantic models (formerly called datasets)—centralized, governed data models that separate business logic from visualization. In this architecture: The payoff is substantial: when data evolves or business rules change, you update the semantic model once, and all dependent reports automatically reflect the changes—no manual redesign required. Understanding Migration Complexity: Simple to Very Complex Dashboards Not all Tableau dashboards are created equal. The migration strategy should align with dashboard complexity, and the semantic layer approach becomes increasingly valuable as complexity grows. Follow a Step-by-Step Migration Strategy Migrating from Tableau to Power BI is not a one-click effort – it requires a mix of automated and manual refactoring, plus a sound change management plan. Below are key strategies and best practices for a successful migration: Audit your Tableau estate: Start by taking inventory of all existing Tableau workbooks, data sources, and dashboards. Determine what needs to be migrated (focus on high-value, widely used reports first) and identify any redundant or obsolete content that can be retired rather than converted. Conduct a proof-of-concept (PoC): Before migrating everything, pick a representative complex dashboard (or a subset of your data) and perform a pilot migration. This will help you validate that Power BI can connect to your data (e.g. setting up the Power BI gateways for on-premises sources), test performance (Import vs DirectQuery modes), and experiment with replicating key visuals or calculations. Use the PoC to uncover any surprises early – for example, test that any Level of Detail expressions or table calculations in Tableau can be re-created in DAX. The lessons learned here should inform your overall project plan. Use a phased migration approach: Plan to run Tableau and Power BI in parallel for some period, rather than switching everything at once. Migrate in waves – for example, by business unit or subject area – and incorporate user feedback as you go. This phased approach reduces risk and allows your team to improve the process with each iteration. It also gives end users time to adjust gradually. Migrate high-impact dashboards first: Prioritize the migration of key reports and dashboards that are critical to the business or have the most usage. Delivering these early wins will not only surface any technical challenges to solve but will also help demonstrate the value of Power BI’s capabilities to stakeholders. Early success builds buy-in and momentum for the rest of the migration. Reimagine (don’t just replicate) the experience: It’s rarely possible – or desirable – to exactly re-create every Tableau visualization pixel-for-pixel in Power BI. Embrace the opportunity to focus on business questions and improve user experience with Power BI’s features. For example, rather than replicating a complex Tableau workaround, you might implement a cleaner solution in Power BI using native features (like bookmarks, drilldowns, or simpler navigation between pages). Engage business users and subject matter experts during this redesign to ensure the new reports meet their needs. Enable dataset reusability: One major benefit of the Power BI approach is the ability to create shared datasets and dataflows. As you migrate, look for opportunities to create central semantic models (datasets) that can serve multiple reports. For instance, if several Tableau workbooks are all using similar data about sales, you can create one central Sales dataset in Power BI. Report creators across the organization can then build different Power BI reports on that single dataset without duplicating data or logic. This reduces maintenance and promotes a “build once, reuse often” strategy. Provide training and support: Expect a learning curve for teams moving to Power BI – especially those who are very fluent in Tableau. Plan for user upskilling and training programs. Establish a support community or office hours where new users can ask questions and get help. If possible, identify Power BI champions or recruit a Power BI Center of Excellence (COE) team who can guide others. During the transition, ensure there are subject matter experts (SMEs) available to address questions and validate that the new reports are correct. Manage change and expectations: It’s important to communicate why the organization is moving to Power BI (e.g. benefits like deeper integration, lower TCO, better governance) to get buy-in from end users. Some users may be resistant to change, especially if they’ve invested a lot of time in mastering Tableau. Prepare to handle varying responses – emphasize the personal benefits (like improved performance, new capabilities, or career growth with popular skills) to encourage adoption. Also, involve influential business users early and gather their feedback, so they feel ownership in the new solution. Establish governance from Day 1: Don’t wait until after migration to think about governance. Use this chance to set up Power BI governance aligned to best practices. Decide on important aspects such as workspace naming conventions, who can create or publish content, how you’ll monitor usage and costs, and how to manage data access and security (for example, designing a strategy for RLS/OLS/CLS, and deciding when to use per-user datasets vs. organizational semantic models). Good governance will ensure your shiny new Power BI environment doesn’t sprawl into chaos over time. Allow time for adjustment and iteration: Finally, be patient and iterative. Depending on the scale of your organization and the number of Tableau assets, a full migration can take months or even a year or more. Plan realistic transition periods where both systems might coexist. Continuously refine your approach with each wave of migration. Power BI’s frequent update cadence (monthly releases) means new features may emerge even during your project – stay updated, as new capabilities could simplify your migration (for example, the introduction of field parameters or Copilot might let you modernize certain Tableau features more easily). Reimagine (don’t just replicate) the experience (Step 5): Phase 1: Assessment and Planning 1. Audit Your Tableau Estate Inventory all workbooks, data sources, and calculated fields Identify high-traffic dashboards (prioritize for early migration) Categorize by complexity (Simple/Medium/Complex/Very Complex) 2. Design Your Semantic Architecture Map Tableau data sources to Power BI data sources (DirectQuery, Import, or Direct Lake) Plan star schema for fact/dimension tables Identify shared calculations that should live in semantic models vs. report-specific logic 3. Choose Storage Modes Source Type Recommended Mode Rationale Databricks Delta Lake Direct Lake Real-time analytics, no refresh lag Azure SQL Database DirectQuery or Import Based on data volume and refresh SLAs On-Premises SQL Server Import (via Gateway) Network latency considerations Excel/CSV files Import Small reference data Phase 2: Build the Semantic Layer 1. Create Star Schema Data Models Tableau often relies on flat, denormalized datasets. Power BI performs best with star schemas: Fact tables: Transactional data (sales, orders, events) with foreign keys to dimensions Dimension tables: Descriptive attributes (customers, products, dates) with primary keys Relationships: One-to-many from dimension to fact, leveraging bidirectional filtering sparingly 2. Migrate Calculations to DAX Measures Convert Tableau calculated fields to DAX measures in the semantic model: --Example of DAX: -- Define as measure: Total Revenue = SUMX( 'Sales', 'Sales'[Quantity] * 'Sales'[Unit Price] ) 2.1 Use Copilot to Accelerate DAX Development Leverage Copilot in Power BI Desktop to generate and validate DAX: Describe the calculation in natural language Copilot suggests DAX syntax Review, test, and refine 2.2 Document your Semantic Model Invest in creating an AI-ready foundation for your semantic model. AI systems need to understand unique business contexts in order to prioritize correct information to provide consistent and reliable responses to your end users. Name Tables and Columns Clearly: Avoid ambiguity in your semantic model. Use human-readable, business-friendly names. Avoid abbreviations, acronyms, or technical terms. This improves Copilot’s ability to interpret user intent. Create Meaningful Measures: Define reusable DAX measures for key business metrics (e.g., Revenue, Profit Margin). AI features rely on these to generate insights and summaries. Document Semantic Model objects: Add descriptions and synonyms to your Tables, Columns and measures. This enhances natural language querying and improves Copilot’s contextual understanding. Build an AI Data Schema: prepare your semantic model for AI by utilizing tooling features such as Prep data for AI. Phase 3: Understanding Migration Complexity: Simple to Very Complex Dashboards Not all Tableau dashboards are created equal. The migration strategy should align with dashboard complexity, and the semantic layer approach becomes increasingly valuable as complexity grows. 1. Dashboard Conversion Best Practices Think in "pages" not "sheets": Power BI reports combine multiple visuals per page; group related visuals logically Use slicers for interactivity: Replace Tableau filters with Power BI slicers and filter pane Leverage bookmarks for navigation: Create dynamic report experiences with show/hide containers Simple Complexity Level Category Tableau Feature Power BI Equivalent Microsoft Fabric Enhancements Best Practice Notes Data Model Single custom SQL Power Query for data shaping and ETL. OneLake Shortcuts for unified data access. Use star schema for optimized performance; push logic into the semantic layer rather than visuals. Calculations Basic IF/ELSE, SUM Data Analysis Expressions (DAX) for measures and calculated columns. Copilot for Power BI to assist with DAX creation. Fabric IQ for natural language queries. Centralize calculations in semantic models for consistency and governance. Medium Complexity Level Category Tableau Feature Power BI Equivalent Fabric Enhancements Best Practice Notes Data Model Multiple custom SQL (up to 3) Connect live to databases (Azure Databricks): DirectQuery in Power BI Connect with cloud data sources: Power BI data sources OneLake Shortcuts for unified access without databricks compute cost. Semantic Models can combine multiple sources. Optimize with star schema; Prefer OneLake Shortcuts for performance; avoid heavy transformations in visuals. Calculations Nested IFs, CASE Data Analysis Expressions (DAX) for measures and calculated columns. Copilot for Power BI to assist with DAX creation. Fabric Data Agent for conversational BI. Fabric IQ for natural language queries: Fabric IQ Centralize logic in semantic models; use Copilot for automation and validation; keep calculations reusable. Reporting Tooltip format in Bar and Map visuals Select All/Clear option for Single Select dropdown Standard tooltips offer help tooltips, text, and background formatting. Dynamic tooltip will be able to create the Tooltip page and reuse it in multiple visuals The customization is so much better than the OOB tooltips Create report tooltip pages in Power BI - Power BI | Microsoft Learn Use Clear All Slicers Button. Disable Single Select, Add Clear All Slicers button, Customize the Button and Use the Button Complex Complexity Level Category Tableau Feature Power BI Equivalent Fabric Enhancements Best Practice Notes Data Model Multiple sources Create relationship using more than one column Composite Models in Power BI (DirectQuery + Import) for combining multiple sources, also connect to various cloud services. Dataflows for pre-processing. Power BI allows a relationship between 2 tables based on only one active column. OneLake Shortcuts for unified access without Azure Databricks compute cost; Microsoft Fabric Dataflows Gen2 offers multiple ways to ingest, transform, and load data efficiently. Consolidate sources into semantic models; use Direct Lake for performance; Plan and design data model to comply with star schema supported by Power BI Relationship DAX USERELATIONSHIP DAX for activating relationships in Power BI for a specific calculation Calculations LOD, window functions Data Analysis Expressions (DAX) for measures and calculated columns. Copilot to assist with complex DAX. Fabric IQ Ontology for semantic alignment. Change how visuals interact in a Power BI report. Centralize calculations in semantic layer; use variables in DAX for readability and performance. Fabric Data Agent for a conversational BI. Very Complex Complexity Level Category Tableau Feature Power BI Equivalent Fabric Enhancements Best Practice Notes Data Model Multi-source, Excel, SQL Composite Models in Power BI (DirectQuery + Import) for combining multiple sources, also connect to various cloud services. Dataflows for pre-processing. OneLake Shortcuts for unified access; Connector overview build-in support. Mirroring for real-time sync. Combine multiple sources into well-structured semantic models for consistency and optimized performance. Calculations Predictive logic Data Analysis Expressions (DAX) for measures and calculated columns. Fabric AutoML, ML models, AI Insights, Python/R, Notebook‑based ML (Spark/Scikit‑Learn), Fabric AI Functions, Fabric IQ Ontology Fabric Data Agent for a conversational BI. Centralize logic in semantic models; leverage Copilot for automation and parameter-driven workflows. Prepare for Copilot. 2. Tableau Feature Equivalents Tableau Feature Power BI Equivalent Microsoft Learn Link Calculated Fields DAX Measures DAX Documentation Parameters Field Parameters / Bookmarks Use report readers to change visuals Actions Drillthrough / Bookmarks Drillthrough Tableau Prep Power Query / Dataflows Differences between Dataflow Gen1 and Dataflow Gen2 Tableau Server Power BI Service What is Power BI? Overview of Components and Benefits Phase 4: Governance and Deployment Workspace Planning (Dev / Test / Prod Separation) A proper workspace strategy is essential for governed deployments in Fabric and Power BI. Fabric supports separate Development, Test, and Production stages using Deployment Pipelines, enabling controlled promotions of semantic models, reports, dataflows, notebooks, lakehouses, and other items. You can assign each workspace to a pipeline stage (Dev → Test → Prod) to ensure safe lifecycle management. Sensitivity Labeling (Microsoft Purview Information Protection) Sensitivity labels allow governed classification and protection of data across Fabric items. Sensitivity labels can be applied directly to Fabric items (semantic models, reports, dataflows, etc.) through the item's header flyout or the item settings. Labels from Microsoft Purview Information Protection enforce data access rules and help organizations meet compliance requirements. Endorsement & Certification (Promoted, Certified, Master Data) Endorsement improves discoverability and trust in shared organizational content. Promoted: Item creators mark content as recommended for broader use. Certified: Administrators or authorized reviewers validate content meets organizational quality standards. Master Data: Indicates authoritative single‑source‑of‑truth items such as semantic models or lakehouses. All Fabric items except dashboards can be promoted or certified; data‑containing items can be designated as Master Data. Monitoring & Capacity Planning Determine the appropriate size for fabric capacity when migrating from Tableau to PowerBI. The Fabric SKU Estimator can generate a SKU recommendation (estimate) for your capacity requirements. Ensuring performance and cost efficiency requires ongoing monitoring of your Fabric capacity. Microsoft recommends evaluating workloads using Fabric Capacity Metrics and planning SKU sizes based on real usage. Fabric uses bursting and smoothing to handle spikes while enforcing capacity limits. Monitoring helps identify high compute usage, background refreshes, and interactive workloads to optimize performance. Fabric Data Source Connections (OneLake+ Manage Connections) Microsoft Fabric is designed as an end‑to‑end analytics platform that integrates data from many different source systems into a unified environment powered by OneLake, Data Factory, Real‑Time Analytics, Dataflows , Lakehouses, Warehouses, and Mirrored Databases. The Strategic Advantage: Semantic Layer + Fabric IQ The semantic layer-first approach sets the foundation for the next evolution in enterprise analytics. Fabric IQ (announced at Ignite 2025) is Microsoft's semantic intelligence platform that auto-elevates semantic models into ontologies—structured knowledge graphs that power AI agents, Copilot experiences, and cross-domain data reasoning. What this means for your migration: Semantic models you build today become the foundation for AI-driven analytics tomorrow Data Agents can reason across multiple semantic models, answering questions that span domains Business users transition from "report consumers" to "data explorers" via natural language interfaces Conclusion: Build for the Future, Not Just for Today Migrating from Tableau to Power BI is more than a technology swap—it's an opportunity to re-architect your analytics strategy for the cloud-native, AI-powered era. The semantic layer-first approach requires upfront investment in data modeling, DAX expertise, and Fabric platform adoption. But the payoff is transformative: Consistency: Single source of truth for all business metrics Scalability: Semantic models that serve hundreds of reports and thousands of users Agility: Changes to business logic propagate instantly across the enterprise Future-readiness: Foundation for Fabric IQ, Data Agents, and AI-driven insights Start your migration with the end in mind: not just convert dashboards, but a modern, governed, AI-ready analytics platform that scales with your business. Addressing Key Migration Concerns (1) Why a semantic‑layered model approach is better than recreating Tableau dashboards A semantic‑layered modeling approach is the optimal strategy for migration and is significantly more effective than attempting to recreate Tableau dashboards exactly as they exist. By contrast, Power BI and Fabric encourage a semantic model–first architecture, where all business rules, relationships, calculations, and transformations are centralized in a governed model that serves many dashboards. The approach not only provides consistency and reuse across the enterprise but also ensures that report authors build on a single certified version of the truth. (2) How semantic-layered model approach reduces the constant redesign caused by changing data needs. A semantic‑layered modeling approach directly addresses concern about constant changes and frequent redesigns of dashboards when data evolves. With a semantic layer, changes are absorbed in the model layer—so the logic is updated once and flows automatically into all dependent reports. Combined with Fabric features like OneLake shortcuts, Direct Lake mode, and centralized governance, the semantic layer drastically reduces breakage, minimizes rework, and ensures scalability as data continues to grow and shift. Additional Resources Direct Lake in Microsoft Fabric Create Fabric Data Agents OneLake Shortcuts Write DAX queries with Copilot - DAX Prepare Your Data for AI - Power BI | Microsoft LearnAI apps and agents: choosing your Marketplace offer type
Choosing your Marketplace offer type is one of the earliest—and most consequential—decisions you’ll make when preparing an AI app for Microsoft Marketplace. It’s also one of the hardest to change later. This post is the second in our Marketplace‑ready AI app series. Its goal is not to push you toward a specific option, but to help you understand how Marketplace offer types map to different AI delivery models—so you can make an informed decision before architecture, security, and publishing work begins. You can always get a curated step-by-step guidance through building, publishing and selling apps for Marketplace through App Advisor. This post is part of a series on building and publishing well-architected AI apps and agents in Microsoft Marketplace. The series focuses on AI apps and agents that are architected, hosted, and operated on Azure, with guidance aligned to building and selling solutions through Microsoft Marketplace. Why offer type is an important Marketplace decision Offer type is more than a packaging choice. It defines the operating model of your AI app on Marketplace: How customers acquire your solution Where the AI runtime executes Determining the right security and business boundaries for the AI solution and associated contextual data Who operates and updates the system How transactions and billing are handled Once an offer type is selected, it cannot be changed without creating a new offer. Teams that choose too quickly often discover later that the decision creates friction across architecture, security boundaries, or publishing requirements. Microsoft’s Publishing guide by offer type explains the structural differences between offer types and why this decision must be made up front. How Marketplace offer types map to AI delivery models AI apps differ from traditional software in a few critical ways: Contextual data may need to remain in a specific tenant or geography Agents may operate autonomously and continuously Control over infrastructure often determines trust and compliance How the solution is charged and monetized, including whether pricing is usage‑based, metered, or subscription‑driven (for example, billing per inference, per workflow execution, or as a flat monthly fee) The buyer’s technical capability, including the level of engineering expertise required to deploy and operate the solution (for example, SaaS is generally easier to consume, while container‑based and managed application offers often require stronger cloud engineering and DevOps skills) Marketplace offer types don’t describe features. They define responsibility boundaries—who controls the AI runtime, who owns the infrastructure, and where customer data is processed. At a high level, Marketplace supports four primary delivery models for AI solutions: SaaS Azure Managed Application Azure Container Virtual Machine Each represents a different balance between publisher control and customer control. The sections below explain what each model means in practice. Check out the interactive offer selection wizard in App Advisor for decision support. Below, we unpack each of the offer types. SaaS offers for AI apps SaaS is the most common model for AI apps and agents on Marketplace—and often the default starting point. With a SaaS offer, the AI service runs in the publisher’s Azure environment and is accessed by customers through a centralized endpoint. This model works well for: Multi‑tenant AI platforms and agents Continuous model and prompt updates Rapid experimentation and iteration Usage‑based or subscription billing Because the service is centrally hosted, publishers retain full control over deployment, updates, and operational behavior. For multi-tenant AI apps, this also means making early decisions about Microsoft Entra ID configuration—such as how customers are onboarded, whether access is granted through tenant-level consent or external identities, and how user identities, roles, and data are isolated across tenants to prevent cross-tenant access or data leakage. For official guidance, see the SaaS section of the Marketplace publishing guide and the AI agent overview, which describes SaaS‑based agent deployments. Plan a SaaS offer for Microsoft Marketplace. Azure Managed Applications for AI solutions In this model, the solution is deployed into the customer’s Azure subscription, not the publisher’s. There are two variants: Managed applications, where the publisher retains permissions to operate and update the deployed resources Solution templates, where the customer fully manages the deployment after installation This model is a strong fit when AI workloads must run inside customer‑controlled environments, such as: Regulated or sensitive data scenarios Customer‑owned networking and identity boundaries Infrastructure‑heavy AI solutions that can’t be centralized Willingness or need on part of the customer or IT team to tailor the app to the needs of the end customer specific environment Managed Applications sit between SaaS and fully customer‑run deployments. They offer more customer control than SaaS, while still allowing publishers to manage lifecycle aspects when appropriate. Marketplace guidance for Azure Applications is covered in the publishing guide. For more information, see the following links: Plan an Azure managed application for an Azure application offer. Azure Container offers for AI workloads Container offer AI workloads—typically on AKS—using container images supplied by the publisher. This model is best suited for scenarios that require: Strict data residency Air‑gapped or tightly controlled environments Customer‑managed Kubernetes infrastructure The publisher delivers the container artifacts, but deployment, scaling, and runtime operations occur in the customer’s environment. This shifts operational responsibility, risk and compute costs away from the publisher and toward the customer. Container offer requirements are covered in the Marketplace publishing guide. Plan a Microsoft Marketplace Container offer. Virtual Machine offers for AI solutions Virtual Machine offers still play a role, particularly for specialized or legacy AI solutions. VM offers package a pre‑configured AI environment that customers deploy into their Azure subscription. Compared to other models, they offer: Updates and scaling are more tightly scoped Iteration cycles tend to be longer The solution is more closely aligned with specific OS or hardware requirements They are most commonly used for: Legacy AI stacks Fixed‑function AI appliances Solutions with specialized hardware or driver dependencies VM publishing requirements are also documented in the Marketplace publishing guide. Plan a virtual machine offer for Microsoft Marketplace. Comparing offer types across AI‑specific decision dimensions Rather than asking “which offer type is best,” it’s more useful to ask what trade‑offs you’re making in an AI app delivery model comparison. Key lenses to consider include: Who operates the AI runtime day‑to‑day Where customer data and AI prompts inputs and outputs are processed and stored Example: When evaluating Saas vs managed apps for AI, check industry specific compliance requirements to evaluate whether the data has to remain in the customer’s tenant or it can be sent to the publisher’s tenant. How quickly models, prompts, and logic can evolve The balance between publisher control and customer control How Marketplace transactions and billing align with runtime behavior SaaS Container (AKS / ACI) Virtual Machine (VM) Azure Managed Application What it is Fully managed, externally hosted app integrated with Marketplace for billing and entitlement Containerized app deployed into customer-managed Azure container environments VM image deployed directly into the customer’s Azure subscription Azure native solution deployed into the customer’s subscription, managed by the publisher Control plane Publisher‑owned Customer owned Customer owned Customer owned (with publisher access) Operational model Centralized operations, updates, and scaling Customer operates infra; publisher provides containers Customer operates infra; publisher provides VM image Per customer deployment and lifecycle Good fit scenarios • Multi‑tenant AI apps serving many customers • Fast onboarding and trials • Frequent model or feature updates • Publisher has full runtime control • AI apps or agents built as microservices • Legacy or lift-and-shift AI workloads • Enterprise AI solutions requiring customer owned infrastructure Avoid when • Customers require deployment into their own subscription • Strict data residency mandates customer control • Offline or air‑gapped environments are required • Customers standardize on Kubernetes • Custom OS or driver dependencies • Tight integration with customer Azure resources Typical AI usage pattern Centralized inference and orchestration across tenants • Portability across environments is important • Specialized runtime requirements • Strong compliance and governance needs Different AI solutions land in different places across these dimensions. The right choice is the one that matches your operational reality—not just your product vision. Note: If your solution primarily delivers virtual machines or containerized workloads, use a Virtual Machine or Container offer instead of an Azure Managed Application. Supported sales models and pricing options by Marketplace offer type Marketplace offer types don’t just define how an AI app and agent is deployed — they also determine how it can be sold, transacted, and expanded through Microsoft Marketplace. Understanding the supported sales models early helps avoid misalignment between architecture, pricing, and go‑to‑market strategy. Supported sales models Offer type Transactable listing Public listing Private offers Resale enabled Multiparty private offers Azure IP Co‑sell eligible SaaS Yes Yes Yes Yes Yes Yes Container Yes Yes Yes No Yes Yes Virtual Machine Yes Yes Yes Yes Yes Yes Azure Managed Application Yes Yes Yes No Yes Yes What these sales models mean Transactable listing A Marketplace listing that allows customers to purchase the solution directly through Microsoft Marketplace, with billing handled through Microsoft. Public listing A listing that is discoverable by any customer browsing Microsoft Marketplace and available for self‑service acquisition. Private offers Customer‑specific offers created by the publisher with negotiated pricing, terms, or configurations, purchased through Marketplace. Resale enabled Using resale enabled offers, software companies can authorize their channel partners to sell their existing Marketplace offers on their behalf. After authorization, channel partners can independently create and sell private offers without direct involvement from the software company. Multiparty private offers Private offers that involve one or more Microsoft partners (such as resellers or system integrators) as part of the transaction. Azure IP Co‑sell eligible When all requirements are met this allows your offers to contribute toward customers' Microsoft Azure Consumption Commitments (MACC). Pricing section Marketplace offer types determine the AI pricing models available. Make sure you build towards a marketplace offer type that aligns with how you want to deploy and price your solution. SaaS – Subscription or flat‑rate pricing, per‑user pricing, and usage‑based (metered) pricing. Container – Kubernetes‑based offers support multiple Marketplace‑transactable pricing models aligned to how the workload runs in the customer’s environment, including per core, per core in cluster, per node, per node in cluster, per pod, or per cluster pricing, all billed on a usage basis. Container offers can also support custom metered dimensions for application‑specific usage. Alternatively, publishers may offer Bring Your Own License (BYOL) plans, where customers deploy through Marketplace but bring an existing software license. Virtual Machine – Usage-based hourly pricing (flat rate, per vCPU, or per vCPU size), with optional 1-year or 3-year reservation discounts. Publishers may also offer Bring Your Own License (BYOL) plans, where customers bring an existing software license and are billed only for Azure infrastructure. Azure Managed Application – A monthly management or service fee charged by the publisher; Azure infrastructure consumption is billed separately to the customer. Note: Azure Managed Applications are designed to charge for management and operational services, not for SaaS‑style application usage or underlying infrastructure consumption. Buyer‑side assumptions to be aware of For customers to purchase AI apps and agents through these sales models: The customer must be able to purchase through Microsoft Marketplace using their existing Microsoft procurement setup Marketplace purchases align with enterprise buying and governance controls, rather than ad‑hoc vendor contracts For private and multiparty private offers, the customer must be willing to engage in a negotiated Marketplace transaction, rather than pure self‑service checkout Important clarification Supported sales models are consistent across Marketplace offer types. What varies by offer type is how the solution is provisioned, billed, operated, and updated. Sales flexibility alone should not drive offer‑type selection — it must align with the architecture and operating model of the AI app and agent. How this decision impacts everything that follows Offer type selection for AI apps and agents ripples through the rest of the Marketplace journey. They directly shape: Architecture design choices Security and compliance boundaries Fulfillment APIs and billing integration Publishing and certification requirements Cost, scalability, and operational responsibility Follow the series for updates on new posts. What’s next in the journey With the offer type decision in place, the focus shifts to turning that choice into a production‑ready solution. This includes designing an architecture that aligns with your delivery model, establishing clear security and compliance boundaries, and preparing the operational foundations required to run, update, and scale your AI app or agent confidently in customer environments. Getting these elements right early reduces rework and sets the stage for a smoother Marketplace journey. See the next post in the series: Designing Production‑Ready AI App and Agent Architectures for Microsoft Marketplace. Key resources See curated, step-by-step guidance to help you build, publish, or sell your app or agent (no matter where you start) in App Advisor Quick-Start Development Toolkit can connect you with code templates for AI solution patterns Microsoft AI Envisioning Day Events How to build and publish AI apps and agents for Microsoft Marketplace Get over $126K USD in benefits and technical consultations to help you replicate and publish your app with ISV Success
