Scaling Seller Impact with ASPX Insights: From Data Access to AI-Driven Execution
ASPX Insights in Partner Center Most sellers are not constrained by opportunity; they are constrained by time and signal. With up to 70% of effort spent on administrative work, portfolio coverage continues to expand while insight quality declines. Sellers are forced to manually interpret fragmented telemetry across multiple systems, slowing decision-making and reducing precision in where they focus. The result is missed revenue signals, delayed interventions, and inconsistent execution at scale. Productivity is not just about efficiency, it is about enabling every seller to consistently identify and act on the highest-value opportunity, in real time. To drive consistent, data-led growth across Security and AI Business Solutions, partners should connect to ASPX Insights within Partner Center. This provides direct access to adoption propensity models, customer telemetry, and actionable account-level insights across Microsoft 365 Copilot, E7, and Agent 365 scenarios. Access to ASPX Insights is only the starting point. The real value comes from how you operationalise that data and surface it directly to sellers in the flow of work. The most effective pattern is to build a lightweight “opportunity agent” that connects to ASPX data via API and translates telemetry into clear actions. This ensures your sales teams have the right conversation with the right customer at the right time - Conversations that are backed by intelligent insights to help guide your customer's on their AI and security journey. The Architecture ASPX Insights is powered by Partner Center data and exposes rich telemetry and propensity signals that can be accessed programmatically. This allows partners to move beyond dashboards and embed insights directly into seller workflows. As demonstrated in internal adoption patterns, partners can connect to ASPX via API and pull Customer-level adoption and usage telemetry Copilot, Security, and Agent usage signals Propensity scores for expansion, adoption, and conversion Licensing, whitespace, and engagement indicators The M365 Partner API – AI Business Solutions & Security Insights allows partners to ground an agent in real, actionable data rather than static pipeline assumptions. By pulling live telemetry and seat-level signals directly into the agent, the solution continuously reflects actual customer usage patterns - who is adopting, who is stalled, and where there is untapped potential. This means opportunity identification is no longer based on periodic reporting or manual interpretation, but on near real-time behavioural insight. As a result, account prioritisation, upsell motions, and intervention strategies are driven by evidence rather than instinct, enabling account teams to act with precision and focus on the highest-impact opportunities across their portfolio. The agent should act as a translation layer between raw telemetry and seller action. The goal is not to expose more data, but to remove ambiguity and tell the seller exactly where to focus. A simple architecture looks like this: Data layer Ingest ASPX Insights data via API on a daily or scheduled basis. Optionally store monthly snapshots to track trends and smooth out variability. This creates both real-time signal and historical context. With the data layer you have a couple of options. You can integrate directly into Partner Centre ASPX Insights by using the API. This is technically complex and may have a longer lead time to see results. Alternatively, to see results with less complexity, you can simply download snapshots of the data monthly from ASPX Insights in Partner Centre. This is manual but easy to achieve and offers a shorter time to value for your agent. Scoring layer Use ASPX propensity outputs directly or combine them with your own logic to rank accounts across a small set of opportunity lenses Expansion ready (Copilot scale) Conversion ready (free to paid) At risk (low adoption vs paid licenses) Transformation ready (Agent 365 and advanced AI scenarios) These align directly with the machine learning models and signals already surfaced in ASPX. Action layer Translate scores into next best actions Who to engage Why now What motion to run (sell, enable, expand, govern) This is where agents create value. Sellers should not see raw dashboards. They should see prioritised accounts and recommended actions. Internal Adoption Path The key design principle is simple: bring insight into the tools sellers already use. CRM integration Push ranked accounts and recommendations directly into CRM as opportunities, tasks, or account insights. This ensures data becomes part of pipeline management, not a separate activity. Copilot / Agent interface Expose the agent through Microsoft 365 Copilot or a custom chat interface where sellers can ask Which customers should I prioritise this week Which accounts are ready for Copilot or E7 expansion Where are my adoption risks The agent queries the ASPX-backed dataset and returns structured recommendations in seconds. Proactive notifications Trigger alerts based on signal changes Spikes in Copilot usage Drops in adoption for paid tenants New high-propensity accounts entering threshold This shifts sellers from reactive to proactive engagement. Portfolio dashboards (secondary) Maintain dashboards for leadership and planning, but not as the primary interaction model for sellers. Dashboards support strategy, agents drive execution. Extending into E7 and Agent 365 scenarios Once the agent is connected to ASPX, partners can extend the same model across broader solution plays E7 opportunities Use signals such as usage depth, licensing posture, and workload adoption to identify customers progressing toward advanced security and compliance requirements. The agent can flag these accounts as ready for E7-led conversations. Agent 365 opportunities Combine Copilot maturity with agent usage signals to identify customers moving beyond productivity into process automation. These are high-value transformation plays where partners should proactively engage. This ensures sellers are not operating in silos but are guided toward the next logical workload based on real behavior, not assumptions. Where to Next If you lead a partner sales team, connect to ASPX Insights and see how these insights can empower your sales teams to achieve more. Check out our ready made ASPX Insights agent in Github.Microsoft Partners: Accelerate Your AI Journey at AgentCon 2026 (Free Community Event)
Recently, a customer asked me a question many Microsoft partners are hearing right now: “We have Copilot — how do we actually use AI to change the way we work?” That question captures where we are in the AI journey today. Organizations have moved past curiosity. Now they’re looking for trusted partners who can turn AI into real business outcomes. That’s why events like AgentCon 2026 matter. A free, community-led event built by practicioners AgentCon is not a traditional conference. It’s a free, community-driven global event organized by the Global AI Community together with Microsoft partners and ecosystem leaders. Simply put: it’s for the community, by the community. Across cities worldwide, developers, consultants, architects, and Microsoft partners come together to share practical experiences building with AI agents, Copilot, and the Microsoft platform. The focus isn’t theory — it’s implementation: What worked What didn’t What partners can apply immediately with customers This peer learning model reflects how many of us actually grow in the Microsoft ecosystem: by learning from other partners solving real problems. Why this matters for Microsoft partners The opportunity for partners is evolving quickly. Customers aren’t just asking about AI tools — they’re asking how to redesign processes, automate work, and unlock productivity using AI-powered solutions. The Microsoft AI Cloud Partner Program emphasizes partner skilling and helping customers realize value from AI investments. Community events like AgentCon accelerate that learning by bringing partners together to exchange proven approaches and practical insights. When partners upskill faster, customers succeed faster. Why attend AgentCon is designed to help partners move from AI awareness to AI delivery. As an attendee, you can expect: Practical sessions and demos from practitioners Real-world AI and agent scenarios Direct conversations with builders and peers New collaboration and co-sell opportunities You’ll leave with ideas and approaches you can bring directly into customer engagements. Why speak AgentCon thrives because partners share openly with one another. If you’ve implemented Copilot, explored AI agents, or learned lessons from customer deployments, your experience can help others accelerate their journey. Speaking at AgentCon allows you to: Share your expertise with the global partner community Build credibility within the Microsoft ecosystem Create new partnerships and opportunities Contribute to collective partner success You don’t need a perfect story — just an honest one others can learn from. Join the global AgentCon community AgentCon 2026 events takes place around the world including these upcoming events: March 9 - New York: https://aka.ms/AgentconNYC2026 April 11 - Hong Kong: https://aka.ms/AgentconHongKong2026 April 16 - Seoul: https://aka.ms/agentconLondon2026 April 22 - London: https://aka.ms/agentconSeoul2026 Each event is locally organized, community-led, and free to attend. Help shape the next phase of AI adoption AI transformation is happening now — and Microsoft partners play a critical role in guiding customers forward. AgentCon is an opportunity to learn together, share experiences, and strengthen the partner ecosystem driving AI innovation. 👉 Register or apply to speak: https://aka.ms/agentcon2026 We hope you’ll join us — and be part of the community helping customers turn AI potential into real impact.Learn to maximize your productivity at the proMX Project Operations + AI Summit 2026
As organizations accelerate AI adoption across business applications, mastering how Microsoft Dynamics 365 solutions, Copilot, and agents work together is becoming a strategic priority. Fortunately, businesses no longer need to rely on speculation — they can gain practical insights with fellow industry professionals during a unique two-day event: On April 21-22, 2026, Microsoft and proMX will jointly host the fourth edition of proMX Project Operations Summit at the Microsoft office in Munich, but this time with an AI edge. The summit brings together Dynamics 365 customers and Microsoft and proMX experts to explore how AI is reshaping project delivery, resource management, and operational decision‑making across industries. On day one, participants will discover how Dynamics 365 Project Operations, Copilot, Project Online, proMX 365 PPM, and Contact Center can strategically transform business processes and drive organizational growth. On day two, they can explore the technical side of these solutions. Secure your spot! What to expect from the summit Expert-led, actionable insights Join interactive sessions led by Microsoft and proMX experts to learn practical AI and Dynamics 365 skills you can use right away. Inspiring keynotes Gain future-focused perspectives on Dynamics 365, Copilot, and AI to prepare your organization for what’s next. In between our special guests we have Microsoft's Rupa Mantravadi, Chief Product Officer, Dynamics 365 Project Operations, Rob Nehrbas, Head of AI Business Solutions, Archana Prasad, Worldwide FastTrack Leader for Project Operations, and Mathias Klaas, Partner Development Manager. Hands-on AI workshops Take part in workshops where Sebastian Sieber, Global Technology Director (proMX) and Microsoft MVP will show the newest AI features in Dynamics 365, giving you real-world experience with innovative tools. Connect with industry leaders Engage with experts through Q&A sessions, round tables, and personalized Connect Meetings for tailored guidance on your business needs. Real customer success stories Hear case studies from proMX customers who are already using Dynamics 365 solutions and learn proven strategies for successful digital transformation. Who should attend? This summit is tailored for business and IT decision-makers that are using Dynamics 365 solutions and want to drive more business impact with AI, but also for those who might be planning to move away from other project management solutions such as Project Online and need practical guidance grounded in real-life implementations. Date: Apr 21 & 22, 2026 | 2 -Days event Location: Microsoft Munich, Walter-Gropius Straße 5, Munich, Bavaria, DE, 80807 Ready to maximize your productivity? Register here.
