Zero Trust for Software Development Companies: what “good” looks like in practice
Threats keep accelerating in speed, scale, and sophistication. Microsoft is tracking a sharp rise in daily attacks and password-spray attempts, which is exactly why software development companies need a Zero Trust foundation that assumes breach and limits blast radius by default. The session’s companion deck lays out a crisp, do-first list for software development companies that build and operate multi-tenant apps. I have folded those specifics into this updated post. Start from identity and tenancy If your multi-tenant SaaS lives on Microsoft Entra ID, treat the app’s home tenant like production infrastructure, not a convenience sandbox. Create a dedicated “app tenant” that is locked down, automated, and free of day-to-day human use. Avoid hosting customer-facing multi-tenant app registrations in your corporate tenant where guests, everyday collaboration tools, and broader policies compete with your need for strict controls. Two resources to get your footing fast are the Zero Trust Workshop and the Entra Security guidance. They frame the exact checks below and help you sequence work across identity, device, data, and workload layers. The essential checks most software development companies miss Global admin and subscription access. Global Administrators should not have standing access to Azure subscriptions. Require just-in-time elevation so high-impact operations create signals, slow attacker velocity, and route through observable control points. App creation and lifecycle. Do not allow anyone to create applications or service principals. Restrict that right to a small, audited group, then continuously prune inactive apps, especially those with high Microsoft Graph privileges. Attackers hide behind service principals and abandoned migrations more often than you think. Redirect URIs. Keep reply URLs tight. Only use domains you control. Remove localhost and abandoned cloud sites to cut off token interception and code hijacking paths. Secrets and certificates. Prefer managed identity. If you must use credentials, do not use client secrets. If you must use certificates, keep expirations short and rotate regularly so any compromise has a short half-life. First-party service apps. Ensure Microsoft service applications in your tenant do not have customer-added credentials. Threat actors try to attach their own keys to first-party principals to inherit trusted access. Privileged identities. Keep admin accounts cloud-only to prevent an on-prem compromise from laddering into Entra, and register phishing-resistant methods for every privileged user. Keys or platform authenticators beat OTP fatigue every day of the week. How to roll this out without stalling the roadmap Adopt the workshop mindset. Run a lightweight Zero Trust assessment, pick the items above that are both high-impact and feasible in your environment, and bake them into your next few sprints. Treat security debt like product debt so you always reserve capacity for it. If you are modernizing a legacy app, use that cutover to move the registration to a dedicated app tenant, switch to managed identity, and clean your redirect URIs. The guidance below is what your team will reference as you go. Resources to take the next step Zero Trust Workshop: aka.ms/ztworkshop Entra Security guidance: aka.ms/entra/security If you only do one thing this week, carve out time to separate your app tenant from your corporate tenant, then enforce just-in-time privilege. Those two moves alone shrink your blast radius and make intrusions noisier and easier to catch.
Error when i try to test deploy our Azure application offer solution from marketplace
Hi All, We have published our azure app offer and recently went live successfully. But when i try to access it from marketplace and test the deploy as a customer by giving all the parameters, i got below error at the end. I have reviewed the templates and i dont see anything wrong. And all test passed with the azure testing tool. Please advice if you come across this error and help us in fixing this. Thank you.How Certified Software Designations accelerates Azure Marketplace success at Stibo Systems
🎉 Proud moment at Stibo Systems! We’ve officially earned the Microsoft Solutions Partner Designation with Certified Software status for our Master Data Management solution across Retail AI, Manufacturing AI, and Financial Services AI. Great to know that Microsoft recognizes the quality, security, and performance of our AI roadmap. The Certified Software badge is highly valuable for sales teams at Stibo Systems, our Alliance Partners and Microsoft sellers for several strategic reasons: --- 🔑 1. Builds Customer Trust The Certified Software designation signals that Stibo Systems solution meets Microsoft’s rigorous standards for security, performance, and interoperability. This credibility helps reduce buyer hesitation and accelerates decision-making. --- 🚀 2. Differentiates in a Crowded Market With many vendors offering similar solutions, the Solutions Partner status sets our offering apart. It shows that Stibo Systems is aligned with Microsoft’s strategic priorities, especially in AI and cloud innovation. --- 💼 3. Opens Co-Selling Opportunities Certified partners are eligible for Microsoft co-sell programs, where Microsoft sales teams actively promote our solution to their customers. This can expand our reach and shorten sales cycles. --- 🌍 4. Increases Visibility Certified solutions are featured in the Microsoft Commercial Marketplace, giving us exposure to a global audience. This can drive inbound leads and support international expansion. Learn more about how Stibo Systems boosts growth, deal size with Marketplace RewardsRegister for the Microsoft Fabric Community Conference!
Join us at the Microsoft Fabric Community Conference in Las Vegas, NV from March 30 - April 2, 2025! FabCon 2026 is landing in Atlanta, Georgia! Get all the details at aka.ms/fabcon. FabCon offers you the chance to learn the latest from Microsoft when it comes to Fabric product features and allows you and your teams to get hands-on with the product through workshops on March 30 and April 3. Throughout FabCon, there will be opportunities for you to connect with Microsoft executives, meet with customers, and connect with peers. On March 30, Microsoft will be hosting the FabCon Partner Pre-Day. This is a special day dedicated to our Microsoft partners and is free for registered FabCon attendees. Our Partner Pre-Day will feature keynotes by Wangui McKelvey on the opportunity for partners in data and analytics and Ashley Asdourian on the partner opportunity with Microsoft and afternoon breakouts for software company attendees including a session with our Microsoft VP and GM of Fabric OneLake and Fabric ISVs, Dipti Borkar. For questions about group discounts and partner referral programs, please contact the FabricPartnersTeam@microsoft.comScaling software businesses through hyperscaler marketplaces: Strategies, actions, and resources
As cloud marketplaces like the Microsoft Azure Marketplace continue to grow, software companies are seeing new opportunities to reach buyers, activate the channel, and drive recurring revenue through marketplace selling. In a recent conversation hosted by TD SYNNEX, leaders in cloud channel development and marketplace strategy shared key insights for Software Development Companies looking to scale. This Q&A summarizes actionable strategies, common challenges, and available resources that can help Software Development Companies grow their marketplace presence and unlock ecosystem scale. Q: How can software development companies get started more easily in cloud marketplaces? A: The entry point has become more streamlined in recent years thanks to distribution. Working with distribution, software development companies can leverage Microsoft expertise and relationships to quickly assess where they are in their marketplace journey, identify key readiness milestones, and accelerate time to market through Marketplaces. TD SYNNEX supports this process with guided enablement, ensuring vendors understand the technical steps needed to get listed, become co-sell ready, and activate transactable offers. Q: What are the biggest challenges software companies face when trying to scale? A: One of the biggest hurdles is reach. Many software development companies build strong technology but lack access to the broad channel networks needed to scale. Without deep relationships in place, they may struggle to get discovered by the right partners or buyers. This is where distribution support becomes valuable. Distributors like TD SYNNEX can bridge the gap by connecting software development companies to large reseller ecosystems and providing scalable routes to market. Platforms like TD SYNNEX’s StreamOne® simplify cloud provisioning and transactions for partners, helping software companies tap into demand more efficiently. Q: Is there a framework for scaling go-to-market efforts after onboarding? A: Yes, and it typically involves the following steps: Initial Integration Onboard to a cloud commerce platform, then add your offer into hyperscaler marketplaces like Microsoft Azure. Establishing this foundation makes future scaling repeatable. Private Offers for Flexibility Use private offers to tailor pricing and packaging for strategic deals. These offers can be customized for specific partners or customers, helping speed up deal closure and align with cloud budgets. Partner Enablement & Co-Sell Activation Support the channel with training, solution briefs, and campaign materials. TD SYNNEX offers co-marketing programs and partner-ready enablement that help resellers understand how to position your solution. Multi-Geo Expansion Once you’re successfully transacting in one region, it’s easier to replicate that motion in other geographies. Marketplace and distribution tools make global expansion more accessible than ever. Community & Events Participate in field events, executive briefings, and partner showcases. These moments help vendors tell their story directly to decision-makers and drive partner engagement. Q: What resources are available to help software development companies scale more efficiently? A: Several high-value resources exist to support software development companies on this journey: Engagement & Consultation These strategic consultations review the onboarding and assessment process, helping vendors identify where they are and what comes next. TD SYNNEX Private Offer Deal Desk Whether you’re responding to a specific partner opportunity or looking to craft strategic offers, the TD SYNNEX Private Offer Deal Desk can help tailor terms, accelerate approval, and enable smoother transactions. Marketing & Enablement Programs From curated offer catalogs to subsidized marketing campaigns, programs are available to help software development companies scale awareness without heavy upfront investment. TD SYNNEX also offers digital marketing services and inclusion in cloud solution spotlights. Q: What’s the long-term value of being marketplace-enabled? A: Marketplace integration opens doors beyond initial sales. It positions software development companies to participate in co-sell motions with hyperscalers, attract partners who prefer digital procurement, and align with customer trends—especially as cloud budgets and committed spend agreements become more common. Software development companies that build marketplace-native offers, activate partner channels, and support flexible selling motions will be better positioned to ride the next wave of transformation, including AI-driven industry solutions and global expansion. Next Steps for Software development companies If you’re ready to explore marketplace selling or want to scale your reach through channel partners, consider these actions: Request a consultation with the TD SYNNEX team using this form. Activate your offer in Azure Marketplace Explore private offers to support strategic deals, leveraging the TD SYNNEX Private Offer Deal Desk. Engage in partner enablement to accelerate co-sell motion Leverage go-to-market programs to boost visibility Whether you're just getting started or looking to scale globally, the right combination of marketplace strategy, partner engagement, and platform support can accelerate your path to growth. TD SYNNEX and the Microsoft Commercial Marketplace ecosystem offer a strong foundation to build on.Lock in marketplace terms for up to five years with multiyear contract durations
Co-authored by Trevor_Yeats We’re excited to announce that the Microsoft marketplace now supports multiyear contract durations—enabling customers and partners to lock in terms and pricing for up to five years. New options include four and five-year terms for SaaS and Professional Services, and two, four, and five-year terms for Virtual Machine Software Reservations (VMSR). These contract durations are available globally across all marketplace-supported currencies. The value for your customers and for you With multiyear contract durations, customers can buy with confidence knowing they will have stability and continuity of service, making it easier to plan and forecast expenses and lock in substantial savings that often come with longer contracts. Partners benefit by supporting customers’ budget needs, strengthening customer relationships, reducing administrative burdens, and growing reliable revenue streams. “Our customers value five-year contracts for the stability and long-term value they provide. With multiyear contracts now available in Microsoft marketplace, we can better align with their operational timelines, reduce renewal cycles, and focus on building lasting relationships—while driving predictable revenue.” Sue Wilkinson, Global Director of Partners, IFS How it works To enable multiyear contract durations, software partners must take the following steps: Create a public offer with multiyear contract durations. Partners must ensure their public offers include extended contract terms before they can create private offers with those durations. Partners have two options: Update an existing public plan to support new options for extended durations (i.e., four and five-year options for SaaS offers and two, four, and five-year options for VMSR), or Create a new public plan that includes multiyear contract durations. Create private offers with multiyear contract durations. Once a public offer with multiyear contract durations is published, partners can configure private offers that leverage those durations. Notes: Existing customer agreements cannot be modified mid-term to extend contract length. Customers must cancel their current plan and purchase a new one that includes the desired extended duration. Multiyear contract durations for CSP offers will be enabled later this summer. Until then, partners can create new offers without opting to resell through CSP to take advantage of extended contract durations. Creating multiyear contracts with flexible billing schedules Partners can create private offers that combine multiyear contract durations with flexible billing options—like quarterly, semiannual, or bimonthly—making it easier to align with customer needs and streamline sales. “Microsoft’s recent launch of multiyear contracts and flexible billing has been a game changer, simplifying the buying process and enhancing the customer experience. We can now build private offers in the Microsoft marketplace in a more natural way that mirrors our contracts in the platform.” Sue Wilkinson, Global Director of Partners, IFS Learn more about flexible billing schedules and capturing the marketplace opportunity. Eligibility for multiyear contracts and how to get started Any company who is part of the Microsoft AI Cloud Partner Program can sell on the marketplace with multiyear contract durations. Details are provided in our documentation, but at a high-level: Be a member of the Microsoft AI Cloud Partner Program (it’s free to join) Sign the marketplace publisher agreement Publish your public offer with multiyear contract durations. Sell private offers with multiyear contract durations. In addition, we have many support resources for partners depending on where they are on their marketplace journey. For example, software development companies can join ISV Success, within the Partner Program, for tools and resources that help them publish their solution and maximize reach through the marketplace. Learn more by visiting: Microsoft commercial marketplace transact capabilities FAQs: https://aka.ms/multiyear-FAQsMarketplace Community - Upcoming AI Events
**Updated 6/3/2025** ISV Success is now supporting a series of AI-focused events to help partners maximize the AI opportunity when building and publishing solutions to the commercial marketplace. These events are open to all partners on marketplace – participation in ISV Success is not required to attend. Stay updated on the latest offerings by subscribing to this post, where we will be regularly updating our list of upcoming events and sharing links to recent events. Full instructions on how to subscribe are posted at the bottom of this post. Check out our upcoming AI events below and comment with any of your questions! _____________________________________________________________________________________________ ISV AI Envisioning Day Trainings We are excited to announce the launch of two new ISV AI Envisioning Day training courses introducing tools and frameworks to leverage in building AI applications that drive innovation and business value. Microsoft ISV AI Envisioning Day: Identify and Prioritize Use Cases for AI Solutions This session guides you through the process of identifying and prioritizing business use cases for AI solutions. You will learn how to structure each use case to assess its viability, differentiate its value, and explore learning opportunities. Practical advice and actionable steps will be provided to help you kickstart your AI projects and accelerate time-to-market. Microsoft ISV AI Envisioning Day: Get the Framework to Develop AI Solutions In this envisioning session, you will learn how to effectively plan, build, and deploy your AI solution. You will be empowered with tools and frameworks to guide you through the technical and business considerations to evaluate when determining the best approach to use in building your AI application. Whether you’re just beginning to identify and prioritize AI use cases or are ready to begin planning, building, and deploying solutions, you’ll learn the steps to make AI a reality in your organization. Both ISV AI Envisioning Day training courses will run monthly in multiple time zones and are delivered in English. Check back for upcoming session dates and times. _____________________________________________________________________________________________ ISV Security Series The ISV Security Series is designed to empower ISVs to not only defend against current threats but also anticipate and prepare for future challenges. Whether you are just starting your security journey or looking to enhance your existing strategies, this series provides the insights and resources you need to succeed. Join us in creating a safer digital ecosystem – one that fosters innovation without compromise. Register for the upcoming session at aka.ms/asiaisvsecurity June 2025 Safeguard Data Security & Privacy in AI-Driven Applications Explores how to implement robust data security and privacy measures tailored to AI applications, from handling user data responsibly to meeting regulatory requirements and mitigating risks. July 2025 Build Secure AI & Copilot Experiences with Microsoft's Framework Learn how to create secure and reliable AI and Copilot experiences using Microsoft’s robust security framework & AI ready infrastructure. August 2025 Zero Trust for ISVs: Importance and Implementation Strategies This session breaks down why Zero Trust matters and provides practical steps to implement its core principles, including least privilege access, tenant isolation, and continuous verification. September 2025 Security Essentials for Marketplace Publishing This session equips ISVs with the knowledge to meet Azure Marketplace security requirements, safeguard customer data, and ensure compliance with platform standards. _____________________________________________________________________________________________ Copilot Developer Camp Join us for the Copilot Developer Camp—an immersive workshop designed for professional developers eager to expand their skills with Copilot for Microsoft 365 or create custom copilots. This free, one-day workshop, held right after the AI tour, aims to equip developers, ISVs, and tech enthusiasts with the knowledge and hands-on experience needed to enhance and extend Copilot’s capabilities for Microsoft 365. This is an in-person workshop offered in multiple locations. It is aimed at Developers, ISV partners, product centric companies, and enterprise developers. You will walk away with an understanding of the capabilities of Microsoft 365 Copilot and its extensibility AI models. See the different methods to develop Copilot agents utilizing Microsoft 365 Copilot's AI and orchestration on how to create a custom engine agent using Azure AI Studio and Teams AI library. How to develop a Declarative agent that includes a Build custom action for your agent via API plugins. Check here for upcoming dates and locations: Copilot Developer Camp Registration _____________________________________________________________________________________________ Build and extend your own agents using pro-code capabilities Microsoft Copilot Studio and building custom agents. Agents are AI-powered productivity tools designed to enhance everyday tasks by leveraging large language models (LLMs). Are you a developer interested in exploring advanced aspects of using Microsoft 365 Copilot, Microsoft Copilot Studio, and building custom agents using professional coding techniques? Join our on-demand workshop to learn how to leverage pro-code capabilities and build intelligent agents that assist users across various domains. Workshop Agenda Day 1: Extend Microsoft 365 Copilot with declarative agents Build custom engine agents with Teams AI library and Microsoft 365 Agents SDK Day 2: Develop your own agents in Azure AI Foundry Day 3: Build your own agents with Semantic Kernel for a fully controlled end-to-end AI experience Secure and govern copilots Call to Action Don't miss this opportunity to enhance your skills and build powerful agents with pro-code capabilities. Register now for this on-demand session and take the next step in your development journey! For more training opportunities, visit us at the Partner Skilling Hub. ____________________________________________________________________________________________________ Azure AI Foundry Council & AI Visionaries The Azure AI Foundry Council & AI Visionaries is excited to deliver new AI webinars to enhance your learning and help you navigate the future of AI. Check back for June sessions coming soon. _____________________________________________________________________________________________ Microsoft Azure Virtual Training Day: AI Fundamentals Join us for Azure AI Fundamentals, a free virtual training designed to build your technical expertise in AI and machine learning on Microsoft Azure. This course will dive into core AI concepts and foundational workloads, offering hands-on insights into Azure AI services that power intelligent applications. You'll explore machine learning models, computer vision, and natural language processing (NLP) capabilities such as sentiment analysis, language detection, and key phrase extraction. With guidance from Microsoft experts, you’ll gain the skills needed to analyze and automate workflows, develop AI-driven solutions, and ensure responsible AI use across applications. Use the link below to see the full list of upcoming sessions available for registration. Multiple dates and time zones are available, and new sessions are added frequently. Microsoft Azure Virtual Training Day: AI Fundamentals _____________________________________________________________________________________________ Subscribe to this post If you're not a member of the Tech Community already, create an account at techcommunity.microsoft.com Select "subscribe" from the 3-dot dropdown in the upper-right corner of this post. Under "Notification Settings," select "Notify me of Any edits & comments on knowledge bases articles I subscribe to," then select to receive updates to this post either immediately, daily, or weekly (I recommend weekly). Manage your subscription settings so that you can receive email updates on new events. Manage these settings by selecting your profile icon in the top right corner of the community, selecting "My Settings," and selecting "Subscriptions & Notifications." You can also subscribe to the entire marketplace community which will provide you with regular updates on all marketplace discussion topics happening in this forum. To do this, click "subscribe" in the upper right corner of the marketplace community homepage.DQ Global and Sycor offer ISV Success for Business Applications solutions in Microsoft AppSource
Microsoft ISV Success for Business Applications offers platforms, resources, and support designed to help partners develop, publish, and market business apps. Learn more about these offers from DQ Global and Sycor in Microsoft AppSource.Maximizing the multicloud advantage — Publishing and selling through the Microsoft marketplace
This post is part of a series on replicating apps from AWS to Azure. View all posts in this series. For AWS-based software companies aiming to broaden their footprint, the marketplace offers a strategic path forward. By publishing your solution, you gain visibility across Microsoft’s digital storefronts—Azure Marketplace and Microsoft AppSource—as well as in-product experiences like the Azure Portal. This presence enables 24/7 global selling and simplifies procurement for enterprise customers, especially those with Azure Consumption Commitments who are motivated to buy Azure-based solutions through the marketplace. Publishing in Azure reduces friction when selling to Azure-centric enterprises, enables consistent branding and offer management across clouds, and allows you to leverage both ecosystems without duplicating engineering investments. You can also join ISV Success to get access to over $126K USD in cloud credits, AI services, developer tools, and 1:1 technical consults to help you replicate your app and publish to the marketplace. To replicate your app faster get cloud-ready reference code to replicate AWS apps to Azure. 1. Introduction Unlock new growth opportunities by tapping into the marketplace and reach enterprise buyers more effectively. Whether you're migrating from AWS or building natively on Azure, the marketplace enables you to expand into new geographies, co-sell with Microsoft’s extensive salesforce, and simplify procurement for customers with pre-committed Azure spend. In this guide, we’ll walk you through the key steps to publishing and selling successfully—from selecting the right offer type to optimizing billing, pricing, and co-sell incentives. Through the marketplace, your business can: Sell to millions of monthly shoppers: Sell 24/7 across 141+ geographies, 17 currencies, and 50+ value-added tax IDs, Maximize your sales reach: Sell directly on marketplace storefronts and in-product experiences used by 95% of Fortune 500 companies. Access pre-committed cloud budgets: Stand out to the more than 85% of Microsoft customers with pre-committed Azure spend using the marketplace. Co-sell with 35,000 Microsoft sellers: Sell even more with collaborative sales through the marketplace, Expand to new markets with recurring revenue: Scale through 500,000 Microsoft partners, who can sell on your behalf or sell jointly to customers. This article walks you through the essentials of publishing and selling through the marketplace, including offer types, billing and pricing models, tools, incentives, and financial programs that can accelerate your success. 2. Selecting the right marketplace offer type When publishing to the marketplace, choosing the right offer type is key. Each type supports different ways customers use and deploy your solution. Common Offer Types and What They’re Best For Software as a Service (SaaS) Best for apps deployed on your Azure infrastructure that customers access through subscriptions. For customers who want a turnkey ready-to-use, hosted solution with minimal set-up. Azure Virtual Machine (VM) Best for software that runs on a pre-configured virtual machine. Similar to Amazon Machine Image (AMI) offers. For customers who want full control over a virtual machine running your software. Azure Container Ideal for containerized apps that customers deploy and run themselves like Amazon Elastic Container Service (ECS) or Elastic Kubernetes Service (EKS). For customers who want to run your app in their own container environment. Azure Application Used to deploy multiple Azure resources like VMs, storage, or networking. This is ideal for customers who want packaged deployments that automate setup in the customer’s environment. Azure also supports other offer types. See the full list at App Advisor – Offer Types. 3. How marketplace billing and pricing work A key advantage of publishing through the marketplace is the seamless integration with Azure’s billing system, which simplifies procurement for customers and streamlines revenue collection for software development companies. Integrated Azure billing When customers purchase through the marketplace, charges are seamlessly applied to their existing Azure account, eliminating separate invoicing and procurement workflows. Purchases can count toward Azure Consumption Commitment, enhancing appeal for enterprise buyers, while customers benefit from consolidated billing and simplified expense tracking. Publisher earnings Microsoft manages billing and collection. After deducting a standard transaction fee, earnings are disbursed on a regular schedule—reducing overhead and ensuring predictable cash flow. Pricing models The marketplace supports a variety of pricing models to align with your business model and customer expectations: Flat-rate: A fixed monthly or annual fee for access to your solution. Per user pricing: Charges based on the number of users accessing the solution. Usage-based (metered): Charges based on actual usage metrics (e.g., API calls, compute hours). After choosing your pricing model, you can configure multiple tiered plans (SKUs) for different service levels or feature sets at varying price. Renewing a private offer with an existing paid customer—whether the original deal was through the marketplace or not— reduces your transaction fee by 50% for the entire renewal term. How to grow sales with negotiated deals For many enterprise customers, closing deals means negotiating pricing and terms. Most co-sell deals also happen through negotiated terms. If co-selling with Microsoft sellers is a path you want to pursue, make sure you learn about these options. Private offers: Depending on the plan you have selected, you can create personalized pricing and terms for specific customers that are only visible to them. Offers can include custom billing schedules, discounts, and contract durations. Multiparty private offers: If you sell through channel partners or need to for a specific deal, then you can use multiparty private offers (MPO) to offer negotiated terms and pricing. MPO is currently available in the United States, United Kingdom and Canada, with support for more geographies coming soon. The Private Offers API allows you to programmatically create and manage custom deals with enterprise customers. These capabilities allow you to maintain pricing flexibility while benefiting from the streamlined procurement and billing experience of the marketplace. Learn more on your options for negotiated deals through marketplace. Transactable professional services In addition to software, you can also list professional services (e.g., onboarding, training, consulting) as transactable items. This allows customers to purchase both your product and value-added services through a single, unified channel—further increasing your Azure Consumption Commitment alignment and revenue potential. These offers are currently not discoverable via storefront search and must be shared via direct link with customers. Transactable services are supported in select markets and must follow specific publishing guidelines. Learn more about selling transactable professional services. 4.Tools to help publish your marketplace offer Microsoft provides a rich set of tools and resources to help ISVs confidently publish, manage, and grow their offers in the marketplace. These assets can streamline your journey and maximize your impact. Joining as a partner to create and publish your marketplace offer To publish and manage your marketplace apps, sign up for the Microsoft AI Cloud Partner Program and set up your Partner Center account. Partner Center is where you configure offers, manage referrals and claim incentives. The best way for software companies to sign up is to join ISV Success, which offers over $126K USD in benefits, including Microsoft products, Azure cloud credits, and technical consultations. See the benefits. You can also enroll as a partner through Partner Center without joining ISV Success. Once your account is set up, assign roles to your team for tasks like publishing, marketing, and managing referrals. This helps streamline the marketplace process. Learn about marketplace-specific roles needed to publish and manage apps, payout and tax settings, and access marketplace insights Step-by-step guidance through App Advisor App Advisor provides curated step-by-step guidance—through replicating your app, publishing it to marketplace, and growing your sales—helping you make informed decisions at every stage. Reference code on transactable webhooks For SaaS publishers, implementing transactable webhooks is essential for provisioning, metering, and managing customer subscriptions. Microsoft offers reference implementations like the SaaS Accelerator, which simplifies webhook integration and accelerates time to market. The Mastering the Marketplace GitHub repo also provides hands-on code samples and walkthroughs to help you build production-ready integrations. You can review Mastering the SaaS Accelerator - Mastering the Marketplace. Marketplace documentation and offer creation guides Microsoft maintains detailed documentation to guide you through the publishing process ensuring your offer is compliant, discoverable and optimized. The marketplace documentation hub organizes all the marketplace documentation for app publishers. The Publishing Guide by Offer Type provides technical and business requirements for each offer type (SaaS, VM, Container, etc.). The marketplace offer listings best practices helps you craft compelling branding and go-to-market strategies. Engaging with Microsoft to go-to-market Microsoft offers multiple programs, incentives, and offerings to help you amplify your reach, earn by selling through marketplace, and differentiate in marketplace: Marketplace Rewards unlock benefits like listing optimization, up to $400K USD in Azure cloud credits, go-to-market support, and co-sell readiness. Transact & Grow financial incentive can pay you up to $20K USD to sell through marketplace. Solutions Partner with certified software designations help you stand out in the marketplace, differentiate with Microsoft sellers, and grants you marketing and sales benefits. Accelerating visibility, credibility, and access Publishing through the Azure gives you access to Microsoft’s extensive sales ecosystem, including: Tip: Enable a free trial period for your paid marketplace plans to get the most customer engagement in marketplace. Microsoft field sellers: who can co-sell your solution to their accounts. Partner Center insights: that help you track performance and optimize your listing. Marketplace rewards tiers: that unlock additional benefits as your offer gains traction. Visit this link to learn more about additional benefits: Transacting on the marketplace - Marketplace publisher | Microsoft Learn 5. Qualifying for Azure IP Co-sell to incentivize Microsoft sellers and help customers with commitments Software companies can leverage Azure IP Co-sell (AZIPCS) to enhance enterprise reach, seller engagement, and deal velocity via the marketplace. Offers that achieve Azure IP co-sell eligibility gain these marketplace benefits: Marked as Azure benefit eligible for eligible customers in the marketplace and Azure Portal. Sales of your offer through the marketplace contribute toward customers' pre-committed cloud budget otherwise known as Azure consumption commitment (MACC). This helps software companies align with enterprise procurement strategies and unlock larger opportunities. Microsoft sellers are highly interested in marketplace offers that can help customers meet their Azure consumption commitment. Co-sell deals are roughly 30% higher than non-co-sell deals Co-sell deals tend to close 2x faster, compared average across all Microsoft-managed customers Requirements for Azure IP co-sell eligible offers To qualify: Your marketplace offer must be configured to transact through the marketplace and have at least one non-$0 pricing plan. You need to create a co-sell solution for your offer You must reach a company-level revenue threshold over the trailing twelve-month (TTM) period of either $100K USD of marketplace billed sales (MBS) OR Azure Consumed Revenue (ACR). Learn how to make the most of co-sell. Key resources: Microsoft Azure Migration Hub | Microsoft Learn Publishing to commercial marketplace documentation Get over $126K USD in benefits and technical consultations to help you replicate and publish your app with ISV Success Maximize your momentum with step-by-step guidance to publish and grow your app with App Advisor Accelerate your development with cloud ready deployable code through the Quick-start Development Toolkit Earn exclusive benefits for your software company business with Marketplace Rewards. Private offers overview - Marketplace customer documentation | Microsoft Learn Marketplace FAQs – Microsoft Tech Community
