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BillKirst
Iron Contributor
Joined Jan 02, 2020
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The Increasing Vitality of Communications Leaders in Successful Business Transformation
Edelman's latest https://www.edelman.com/2023-future-of-corporate-comms is worth of reading for those of us who support corporate communications and internal communications. Our role is increasingly valued and interrogated all at once. https://www.edelman.com/insights/communications-leaders-successful-business-transformation And still, despite the increased call on communicators, against an increasingly complex backdrop of uncertainty, communicators are being asked to do more (with less), while the investment in the function has stalled. This is why investment in tools like Viva Amplify are so critical. And the role that Copilot will play is going to be increasingly important. How well are your teams keeping informed and engaged on AI? How can this community help each other in this era of AI?Re: Comms videos - Process. Tools. Skills. Let’s talk.
I love the idea of co-authoring. It did take a team of folks with different perspectives and points of view to get each one of those videos out, even the quick, genuine, shot on an iPhone ones. I know that Microsoft was working on something similary for podcasters, to allow co-editing in real time of audio clips, as if editing in a text editor. I wonder if that product development got paused in all the Copilot cacophony?Re: Comms videos - Process. Tools. Skills. Let’s talk.
Darrell, firstly, I love your work on YouTube and all channels where you share tips and wisdom. I first found your content and channels from Stephen Rose, who I used to work with at Microsoft. I also love the sharing of ideas and tips and tricks here. I have found from my experience over the past several years, that the more authentic the video, the better the reception. I started pointing leaders to ClipChamp within Windows 11 to easily and quickly generate and edit a video they felt comfortable with and within brand. Leaders started to feel more comfortable with the idea of just using their phone to capture a quick 30 second video, throw into ClipChamp and edit easily. I am now utilizing the "Create" feature from within Microsoft 365, which allows me to screen capture and then narrate along with my screen and drop in an easy music track below the video. Provides a semi professional feel without a lot of lift. One thing noticed over the past few years as well, since COVID, is those high produced, high priced videos didn't necessarily get more watches, more streams or more shares. However, when a Leader did an unscripted, shoot from the hip, off the cuff, sharing top of mind videos that were not overproduced, those were watched, shared and stream far more often. That was informative for engagement and attention. I also use Canva personally as part of running a podcast and find their tools to be simple and powerful. I am going to start using Adobe Express too for personal projects. I am curious if Designer will have similar features soon.
