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Partner Case Study | Siemens

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JillArmourMicrosoft
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Aug 26, 2025

Microsoft and Siemens streamline the product lifecycle for consumer packaged goods and retail industries

The longstanding partnership between Microsoft and Siemens—a German tech conglomerate that focuses on industrial automation—helps solve a crucial challenge facing consumer packaged goods (CPG) and retail companies: fragmented processes across production.

The CPG and retail industries—both essential to everyday life and major players on the global stage—experience multiple unique pain points. Consumers have rapidly shifting preferences; labeling and packaging regulations are more stringent than in past decades; and both product ingredients and waste reduction efforts must reflect sustainability goals—not to mention the complexity of global supply chains. In addition to all this, siloed teams and disconnected operations can take a serious toll, slowing down product launches, driving up compliance costs, and making it harder to keep up with market trends.

Siemens' Integrated Lifecycle Management (ILM) is specifically tailored to address the complex needs of the CPG and retail industries. A single, reliable source of truth helps organizations manage industry complexity, minimize errors, and accelerate decision-making. By seamlessly connecting product development, program management, and brand management using AI and cloud innovation, Siemens' ILM helps these sectors remain agile and competitive in a fast-paced market.

Cloud-powered lifecycle management tailored for CPG and retail

At the core of Siemens' ILM is Siemens' Teamcenter X on Azure, a cloud-based product lifecycle management (PLM) platform. Teamcenter X securely integrates teams, processes, business systems, and critical product data. For CPG manufacturers, this accelerates innovation, shortens product development cycles, and provides the agility needed to quickly respond to changes in consumer demand and regulatory requirements.

Additionally, Teamcenter X on Azure delivers powerful generative AI capabilities, including seamless integration with Microsoft Teams and its intuitive chat functionality. This significantly improves cross-team communication and collaboration, a critical advantage for any organization.

Teamcenter X on Azure harnesses advanced AI to enhance productivity and innovation specifically within the demanding environment of CPG manufacturing. Powered by Microsoft Azure OpenAI Service, the application helps augment the creation, optimization, and debugging of code for factory automation software, while industrial AI makes visual quality inspection on the shop floor possible.

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Published Aug 26, 2025
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