Partner Case Study Series | SB Soft: From cold calls to consistent leads with Microsoft
Published Apr 30 2024 10:22 AM 1,499 Views
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SB Soft brings Dynamics 365 Customer Engagement to retailers

 

Founded in 2005, SB Soft is a premier applications company and Dynamics 365 partner that specializes in the delivery of Dynamics 365 Customer Engagement for the retail, fashion, and luxury markets.

 

SB Soft's CRM4Retail solution, published on Microsoft AppSource, utilizes Microsoft Power BI Pro for reports, Dynamics 365 Customer Engagement for data collection, and Microsoft Power Apps for data integration. It also employs Microsoft Azure, using Azure Virtual Machines for server hosting, Azure SQL Database for customer data, Azure Machine Learning for predictive analytics, and Azure SQL Data Warehouse for its analytics engine. CRM4Retail gives companies a 360-degree view of their customers. It does this by importing sales data from third-party applications, through API exposure, and by executing calculation algorithms to create clusters, obtain predictive recommendations on marketing actions, enhance upselling and cross-selling, and cleanse customer master data.

 

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