By Mason McCoy, Director of Partner Experiences
Welcome to the final blog in our four-part series on maximizing the marketplace partner opportunity. If you haven't yet, check out parts one, two, and three. This blog focuses on strategic co-selling with Microsoft field sellers to accelerate enterprise-grade deals through the Microsoft marketplace.
As the worlds of Software as a Service (SaaS), cloud go-to-market (GTM), and AI converge, software companies have a unique opportunity to capture billions in projected cloud and SaaS spending through B2B marketplaces.1 The marketplace has become a clear center of gravity for how enterprises manage their cloud portfolios, with many organizations having cloud budget set aside for B2B transactions as they look to adopt new technologies while reducing sprawl and reassessing their SaaS spending.
For software companies, the Microsoft marketplace is how we democratize IT and cloud GTM. It’s also how you go to market and co-sell alongside our global sales force of 35,000 sellers, enabling you to accelerate growth by accessing our broad customer base, including over one billion global customers and 95% of the Fortune 500 that use the Microsoft Cloud.
Co-selling with Microsoft through the marketplace can remove the guesswork of identifying customers with pre-committed Microsoft Azure Consumption Commitments (MACCs), turning customers’ committed budgets into larger deals that close faster.
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