Why is the layout of the Bing homepage different by country?

[Specter]

Bing seems to have different layouts by country.

Key markets such as the US, UK, France and Japan appear to be displayed in the form of portals.

Below is the layout when the Bing country/region is Japan.

Below is the layout of South Korea where I live.

Only the news at the bottom is displayed.

I would like to know why there is such a difference in homepage layout.

In some countries/regions, there are places where even news is not available at the bottom.

I want to know why the world is not serving the same layout as the US.

And in South Korea, where I live, the search itself is too trash.

Compared to its rival Google, Bing is really the worst!

I heard that Microsoft has signed an exclusive GPT-3 license this time.

We hope to improve on Korean search as well.

We hope to launch Bing Rebates and Microsoft Rewards in various countries.

I used google translator.

[#2]

Adding @Alyxe 

[#3]

Thanks, @Specter, for the feedback, and welcome to the BIng Insiders Community. While Microsoft and Microsoft Bing are constantly expanding our features, not all features are available in every country. The homepage is a prime example. As we continue to develop in countries around the world so do our features. You can always request features by submitting feedback (clicking "Feedback" at the bottom of the Bing page).

Alyxandria (she/her)
Community Manager - Bing Insiders