How to deploy application in SCCM 2012?

Hi Folks,

I am new to SCCM and want to create (deploy) my first application (exe file) with sccm 2012. I am trying via script installer option and i think i am failing at "Specify the command used to install" where i am writing application name without any switch. 

I am successful in install sccm client on remote machine. Please guide.