Should organizations continue to survey during times of significant change?

I am a Senior People Science Consultant at Viva Glint and have supported many organizations in helping their employees through large-scale changes.

My short answer to this question is yes!  Organizations should definitely continue to survey during times of change and here's why...especially during times of change, employees need to express concerns and exert control where possible to protect against the uncertainty introduced by shifts around them. Continuing to survey during changes sends the message to employees that their voice counts and is an important input to organizational decision making.

Employee feedback also can guide one of the most powerful tools for an organization to navigate change -- a strong communication strategy tailored by the audience to address unique concerns and alleviate fears. Organizational changes create a heightened employee need to receive timely, proactive, and candid communications about what’s happening, why, and the impacts it will have. Supporting managers during these times with employee feedback collected through regular surveys, accompanied with targeted action plans and communication scripts, is critical so they can best support employees.

How have you used employee feedback to inform your change management activities?