How should I order survey items in Viva Glint?

Having advised clients over the years on this topic, as a guiding principle, what we've (i.e. the People Science team) found to work is to organize the survey in such a way that participants can move from one survey frame of reference to another in a logical manner.

 

Outcome variables (eSat, Recommend, etc.) are generally asked at the beginning of the survey. We want the respondent to review outcomes first and then rate their other experiences so that these answers do not artificially influence their opinions of overall engagement.

 

Thereafter, start with all the higher level, more general items about the company overall, business and leadership; then items about more local management, the direct supervisor and team; and finally with items about the individual job experience.

 

How have you ordered survey items in the past? What flow has worked the best for you as a respondent (i.e. order that provides a smooth completion experience)? Share your experience and guiding principles in the comments below!