Forum Discussion
MyProactiveBusiness
Nov 11, 2020Copper Contributor
How to use Planner to manage a one-year social media calendar
I am planning a social media calendar for 2021 and wondering how best to organise this in Planner.
I will be working alone.
Each month will have a theme, around which I will base the content.
There will be one main type of content per week, probably a 10 minute video. That video will be broken down into small pieces of content, to be posted every day. This could be text, audio, 30-60 second videos.
There will be several platforms e.g. LinkedIn, YouTube, Facebook (maybe - though reach is very poor), possibly Instagram.
Can Planner handle this level of complexity?
If so, any suggestions for organising it? For example, I wonder if it's best to create a separate plan for each Month. However, it might be better to create a plan per week, given the amount of content.
Thanks, Tony
- If this is a Planner Plan you are only going to use, I think just a single Planner Plan could be enough and you could have a Bucket for each month
- MyProactiveBusinessCopper Contributor
jcgonzalezmartin Thank you for your response.
Might it not get a bit crowded though - one bucket per month, 4 types of content, 3 or 4 platforms, daily posts?
Would putting all that content into one bucket work?
- Nasam10Copper Contributor
MyProactiveBusiness I am interested in what the outcome was of your Planner social media plan. How did you end up structuring it? I am making a quarterly plan and I am thinking the buckets for each month would be too crowded and doing a plan for each month with buckets for each week might be more visually digestible. I am also using multiple social media platforms with two posts a week 1 image and 1 video. Anyone have any suggestions? @Juan Carlos González Martín your input is welcome.