Custom fields - Outlook Contacts not showing

I used to create customized fields for outlook contact 'cards' with no problem.  They were visible in all views, etc.

Today I tried to add custom fields to contacts and can only get them to show up in "List View".  When I add text to these custom fields in list view they are visible. 

When I open and view a single contact, the custom fields are not visible.  I can click on "All Fields" under Show, and then they appear. 

Long story short - how can I have my custom fields be visible on "People" or "Business Card" view when viewing all contacts, or in "General" view when I open a specific contact.

Is there a certain program I can use to publish a new contact form and install to Outlook?