Microsoft is opening an application for organizations and individuals interested in collaborating through MOSAIC — the Microsoft Organizational Strategy for Analysts, Influencers, and Communities. 

MOSAIC is how Microsoft works with partner-led organizations, creators, and analysts to support partner growth and AI adoption.  

This opportunity is shared publicly to ensure the process is open and visible across the partner ecosystem. 

Within the broader partner ecosystem, its objective is to align community engagement to Microsoft cloud solution areas and partner growth priorities. In practice, this means helping partners:

• Understand where to focus their time and investment
• Accelerate adoption of Microsoft solutions
• Utilize Microsoft programs and Marketplace effectively
• Surface structured partner insights back to Microsoft

It brings consistency and coordination to work that was previously more siloed or team-specific.

Who should consider applying 

You should consider submitting a proposal if you are one of the following: 

Partner-led organizations and communities 
Groups that convene, train, or activate Microsoft partners through programs, cohorts, events, or learning experiences.

Option 1 - Partner‑led association: A non‑profit (501(c)(3) or 501(c)(6)) partner-led organization that convenes Microsoft partners for growth, skilling, and partner‑to‑partner collaboration through training, events, cohorts, and accelerators

Option 2 - Partner‑led network: A for‑profit partner-led organization that provides training, events, sales enablement, or business development services to help Microsoft partners scale

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Creators and Influencers 
Individuals or media brands that produce content, campaigns, or storytelling that help partners or customers understand Microsoft solutions and real-world use cases. 

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Analysts and insight experts 
Research firms or ecosystem experts that provide market insight, partner feedback, or analysis. 

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What kinds of proposals we are looking for 

We are looking for ideas that help partners: 

• Understand where to focus their time and investment 

• Adopt Microsoft solutions with confidence 

• Use Microsoft programs, benefits, and marketplace offerings effectively 

• Share real-world feedback and insights that inform Microsoft decisions

You do not need to use Microsoft-specific terminology. Clear language, practical ideas, and measurable outcomes matter most. 

How success is defined

Success is defined by measurable partner impact and alignment to Microsoft areas. Depending on the proposal, that may include:

• Increased adoption of Microsoft solutions
• Greater utilization of Microsoft AI Cloud Partner Program benefits and resources
• Marketplace activation and transactable offers
• Partner engagement signals such as skilling, designations, or participation
• Structured partner insights that inform Microsoft teams

Proposals should clearly articulate intended outcomes and how impact could be observed or measured.

The biggest goal is to give external organizations an opportunity to propose how they are uniquely positioned to support goals without extremely strict requirements.  

Level of engagement expected

Engagement depends on the scope of the proposal. There is no required minimum model. Engagement may include:

• Time-bound campaigns or micro initiatives
• Cohort programs, workshops, or enablement series
• Research, listening sessions, or insights deployment
• Ongoing structured engagement models

Selected organizations will work with us align on scope, cadence, deliverables, and reporting expectations appropriate to the initiative if selected. 

How the process works 

Proposals are reviewed on a rolling basis, with formal calls for proposals approximately every six months. Proposals may cover short-term or longer-term efforts.

Proposals are reviewed and selected by a selection committee, and activities may be chosen depending on scope and available budget. Submitting does not guarantee selection. If a proposal is not selected by one internal team, there may be other internal teams who feel the proposal meets their needs. This is to create more awareness of an external group’s work and value proposition internally. 

Proposals not selected during one period may be considered for the next round.

Round I: February 2026 (for the second half of fiscal year FY26)

Round II: June 2026 (for the first half of fiscal year FY27)

Round III: December 2026 (for the second half of fiscal year FY27)

*FYI: proposals submitted can cover short-term ideas or a longer-term initiative (i.e. a year).

How to apply 

Step One: Review the attached process details and submit your interest in the intake form here - MOSAIC Process Intake Form  

Step Two: Send your proposal with more details to this email (see attached for what should go in your proposal): microsoftinfo@mosaic.com 

For questions, contact: mosaicinfo@microsoft.com