Forum Discussion
is this new logo for edge chromium?
https://www.theverge.com/2019/11/2/20944341/microsoft-edge-chromium-browser-logo-icon-wave-surf-new
new logo looks terrible. I think current logo is better.
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.
80 Replies
Why does the expression, "Don't sweat the small stuff", come to mind? Reminds of the contour of corners.
The logo is ok. People will either like it, get used to it or just take it & not care one way or the other or they will bother to hate it. So much in life is subjective or "Beauty is in the eye of the beholder". But, ultimately, the logo, it is what it is...
The good thing here is that it has been changed from the past, period. Personally, I prefer to lean of that is the cool part about this.
Cheers,
DrewDrew1903 It doesnt tie in well with the signature 'flat-design' of Windows10 which was one of significant visual differences changed from Windows 8. Not only that, it differentiated everything Microsoft (minimalistic) from Google (which was all fun and rounded). The new office icons minus Onedrive icon still keep that flat look, albeit they're worst than previous ones too but they get a pass. This is just horrid and plain ugly for anyone who has been using Microsoft services consistently over the past few years.
- It's too similar to Firefox's logo. specially Firefox Nightly which has a more beautiful and vibrant icon than this new Edge logo
- Oh wow, this is... Interesting!
I didn't really like it at first, but it's growing on me.
tomscharbach's solution is much better though at conveying the e. - Ignore the haters. This is a great concept and execution. It's round like all browser icons, but thanks to the cutout it has a distinctive silhouette which is readily identifiable in the macOS dock and (importantly) will read well at small sizes.
Trust me. Give it a week or two and you'll like it too.
rickyromero wrote:
Ignore the haters. This is a great concept and execution. It's round like all browser icons, but thanks to the cutout it has a distinctive silhouette which is readily identifiable in the macOS dock and (importantly) will read well at small sizes.
Trust me. Give it a week or two and you'll like it too.Haters?
Everybody is just giving their opinions
@rickyromero How about ignore the lovers instead.
- Personally I rather like the new Edge logo, it does look kind of strange but it is nice.
- Sorry, but this is not good at all... It looks way to much like a C than an e. C for Chrome......
Dennis5mileDennis5mile This indeed looked like a c to me upon first sight, so either the halo or the connection is essential.
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.
- I think it actually looks relevant, a horizontally mirrored chromium logo in the shape of an e with beautiful coloring.
kevincrans Well I don't think so. I know their intention that design is for "Chromium" Edge, but there's no "edge" at all. I would prefer previous one.
I do think it would look better with an halo above the left upper corner, where the back of it is visible in the middle finishing the shape of the e, I made a sketch.
Deleted As heir of Internet Explorer and Edge, it looks terrible and lost it's strict and definitive style, you even hardly can see e in this logo. But when you put it in play store it becomes not great, not terrible. Similar to Firefox and Opera. And I guess it was designed for this purpose.
KangjunHeo Considering a strange recent loan from Google Material in MS Fluent, when Acryl, Reveal Highlight and Borders removing from the apps and replacing with some ugly inconsistent solution often with round corners, we have no power there. Some guys in MS decided In order to defeat Android, you must look like Android.
SpoilerWin10x doesn't have Start menu it's Launcher now.I guess new logo was designed as a sing that new edge is less corporate and more "fun" for the new users and this is pretty reasonable but disappointingly for die-hard edge users who liked it's minimalistic and slick look even with freaking out technical features. New logo inherited nothing when nobody asked about that. Ironically people asked about radical re-design many years ago because Edge's logo was similar to notorious Internet Explorer.
Deleted I dig the shape, the colors and the gradient. Sure, it doesn't look like an e very much anymore, but I don't think it has to. I really like it and look forward to it arriving in the Dev builds. The current logo is slightly outdated and doesn't fit with Microsoft's new icons very well.
The new logo is the first indication we've seen that Microsoft is developing a marketing campaign for Edge Chromium, and an innovative marketing campaign is essential if Microsoft intends to grow market share in the consumer market.
I like the logo (it has the modern, stylized look and feel of Firefox 70's logo and makes the Chrome logo look stodgy and outdated, to say the least) but I have to admit that the new logo is vaguely reminiscent of something I wouldn't want to step on if I were barefoot.
Deleted
This is horrid, gross & ugly as sin at 1st glance, but, I'll adjust (wink). Certainly, a solid departure from any reminder of Edge or IE... although, it ever so barely looks anything like an 'e', anymore. But, ok, it's quite artsy & distinctive. And the surfing (wave) idea sure is there & the colours are appropriate, (Windows) hues of blue & green , like the ocean, too; it's nice. It is prudent & timely to have it change(d). As a new Edge logo, sure, it will do just fine
Cheers,
DrewDeleted It's true. The new logo looks terrible.
- Not that bad, looks more 3D, I kinda like it
also it seems they put a hidden game inside the browser: edge://surf/
