Forum Discussion
is this new logo for edge chromium?
Update (11/4):
Trade media articles suggest (as others in this thread have also suggested) that the design evokes surf -- ocean colors, wave shape, and so on -- and if that was the intent, the design does a very good job in that respect while maintaining a hint of "e".
Whatever was intended, the new logo is and will be the Edge logo going forward. It works well in many dimensions, and that is the defining characteristic of a good logo.
Original Comment (11/3):
My guess is that the meld between "c" and "e" is intentional, and tied into Microsoft's marketing plan.
I think that it is well done, even if my first nanosecond reaction was "a blue and green garden slug". It took me a second or two to see the logo for what it is, and it is a clever meld. I think that the logo conveys the Edge-Chromium message with panache.
But if you are concerned that the logo looks too much like a "c" rather than a "e", all that has to be done to correct that is to extend the middle loop a bit further. That would nudge it in the direction of an "e" while keeping the meld intact.
Deleted I dig the shape, the colors and the gradient. Sure, it doesn't look like an e very much anymore, but I don't think it has to. I really like it and look forward to it arriving in the Dev builds. The current logo is slightly outdated and doesn't fit with Microsoft's new icons very well.
The new logo is the first indication we've seen that Microsoft is developing a marketing campaign for Edge Chromium, and an innovative marketing campaign is essential if Microsoft intends to grow market share in the consumer market.
I like the logo (it has the modern, stylized look and feel of Firefox 70's logo and makes the Chrome logo look stodgy and outdated, to say the least) but I have to admit that the new logo is vaguely reminiscent of something I wouldn't want to step on if I were barefoot.
