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Turket1415's avatar
Turket1415
Copper Contributor
Aug 25, 2021

Install Rate Drop due to GET button color change

Noticed today about a 30% decrease in conversion rate on Edge Add-On installs. Noticed this morning the Edge Add On store made all the GET buttons from BLUE to a grey that blends in with the background. Was this intentional or will it get changed back to BLUE? I am sure this is effecting install rates across the board on every single Edge Add-On. Let me know if you guys see similar things. This went into affect on August 25th. 

1 Reply

  • Turket1415's avatar
    Turket1415
    Copper Contributor
    Aug 25, 2021

    For example, https://microsoftedge.microsoft.com/addons/detail/microsoft-outlook/kkpalkknhlklpbflpcpkepmmbnmfailf
    The GET button to install the extension is now Grey vs Blue. This has caused our install rate to drop by over 30% today August 25th when the change happened vs any previous day.