Forum Discussion
Install Rate Drop due to GET button color change
Noticed today about a 30% decrease in conversion rate on Edge Add-On installs. Noticed this morning the Edge Add On store made all the GET buttons from BLUE to a grey that blends in with the backgrou...
For example, https://microsoftedge.microsoft.com/addons/detail/microsoft-outlook/kkpalkknhlklpbflpcpkepmmbnmfailf
The GET button to install the extension is now Grey vs Blue. This has caused our install rate to drop by over 30% today August 25th when the change happened vs any previous day.