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MicrosoftQuestion about generative search and visibility for businesses
How does genAI search work, and how does a business become one of the answers genAI gives? How do you get into the 'training data' if that is required.
For a new business, they simply won't be in the training set when they launch, so it's going to be very hard to be found. Of course the current issue with the black art of seo is also difficult (I'm experiencing pain for our business as I create a new website because although our seo is ok, our speed is in the toilet so getting punished). So I see an issue for new business, and a lot of it is going ot be small business, trying to get some roots, trying to generate some leads organically. It's not even really clear where the marketing budget of the future goes when it comes to digital and generative search.
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I hope you are already doing great. For anyone who is reading this post and this comment afterward, Gen Search optimization should not be the first consideration.
The first thing you should do is to increase your website authority and rank higher on google for several terms. This is by far the most effective way to get found as a business. yes, AI has taken over few types of search term but commercial and transactional terms are still relevant these days.
Once you have enough authority, you should be working closely with a marketing company. We worked with a company called https://w3solved.com/ and they nailed it. Of course, you can ask me how and what's the process. However, I have no idea. I just know the process nothing more than that.
