Question about generative search and visibility for businesses

I hope you are already doing great. For anyone who is reading this post and this comment afterward, Gen Search optimization should not be the first consideration. 

The first thing you should do is to increase your website authority and rank higher on google for several terms. This is by far the most effective way to get found as a business. yes, AI has taken over few types of search term but commercial and transactional terms are still relevant these days. 

Once you have enough authority, you should be working closely with a marketing company. We worked with a company called https://w3solved.com/ and they nailed it. Of course, you can ask me how and what's the process. However, I have no idea. I just know the process nothing more than that.