How can we enhance the visibility of our event pages?

AllEvents is an event discovery and ticketing platform, We are seeking to enhance the visibility of our event pages on Bing. Specifically, we would like to know if there are any guidelines or technical recommendations, such as the implementation of event schema markup, that could help improve our search rankings on Bing. We are particularly interested in understanding the best practices for optimizing our event listings to ensure they are more discoverable by users searching for events on Bing. Additionally, we would like to explore whether Bing offers any partnership programs that would allow us to apply directly and become part of the event module partnership with Microsoft Bing. Any detailed insights, resources, or examples of successful implementations on these topics would be greatly appreciated.