Welcome back to Grow Your Business with Copilot, your go-to resource for actionable insights on harnessing the power of AI in small and medium-sized businesses. In today's rapidly evolving tech landscape, staying ahead requires innovation, agility, and the right tools. Seattle-based creative agency, Mighty Media Studios has exemplified this approach.
Small but Mighty
Mighty Media, a leading creative studio based in Seattle, has been making waves in the live broadcast and creative video production industry. As early adopters of AI, Mighty Media has embraced a new way of working to enhance creativity, streamline workflows, and scale their business. Founded in 2010, the company operates from a unique location—a fire station next to their favorite Taco Bell restaurant in Bellevue, WA.
With a team of over 80 employees, Mighty Media has worked on high-profile projects for clients such as Microsoft, Dell, CES, Kaiser-Permanente, Fred Hutch, Wizard of the Coast, and Xbox. Their innovative approach and commitment to delivering exceptional client experiences have earned them a reputation for excellence. By integrating AI-powered tools, Mighty Media continues to push the boundaries of digital production, ensuring they remain at the forefront of the industry.
Need for Speed
For small businesses in service industries, efficiency is paramount. And for Mighty Media, speed was the impetus for switching to Microsoft 365 Copilot. One of the founding partners, Scott Finley, underscores its game-changing role in their daily operations. "The main driver for adopting Copilot was the significant time savings it offers," Scott shares. "In our service business, time is crucial, and Copilot helps us accomplish tasks much faster, particularly in reporting and communication.”
Before Copilot, what now takes Mighty Media minutes used to take days. Here are some examples of how this SMB has taken some of their daily tasks into high gear.
Staying on top of critical tasks with Copilot
Mighty Media Producer, Sydney Walker shared that before using Copilot, staying organized and on top of meetings was quite challenging. Leading meetings while taking notes required multitasking and could be overwhelming. Additionally, with numerous meetings happening simultaneously, it was impossible to attend all of them, making it hard to keep track of important discussions and action items.
To solve this, Sydney started using Copilot primarily through Teams for meeting recaps. Recording meetings and having Copilot take transcription notes from the recordings, providing summaries and action items, prove incredibly helpful. This is particularly useful because Sydney often has to lead meetings and finds it challenging to take notes simultaneously.
Copilot in Teams also allows Sydney to catch up on what she missed, as she often has to be in multiple meetings at the same time. For example, Sydney would ask Copilot for a summary of what was discussed in a meeting or for specific action items, which made it easier to stay on top of important tasks assigned to her.
Co-creating campaign collateral with Copilot
Scott shares how Microsoft 365 Copilot has transformed their approach to branding and marketing. "AI allows us to focus more on the creative aspects of our work, freeing up time and resources to explore new ideas and deliver high-quality content to our clients," says Scott. He adds, "Copilot is a great tool for looking at things with a different lens and analyzing creative thoughts from other perspectives. This helps us reach people more effectively and get our ideas across."
By leveraging Business Chat (BizChat) as an advisory tool, Mighty Media efficiently refines concepts that resonate with their audience. BizChat even provides suggestions for improving narrative flow and visual elements. For example, when planning a campaign, the team uses BizChat to explore the desired tone and style of a piece. By providing BizChat with a writing sample of Blair Herter, a writer and strategist on LinkedIn, BizChat generated a piece of content inspired by that specific voice mixed in with a few others, saving the team significant time that would otherwise be spent on exhaustive research and drafting. The result is communication that closely aligns with the desired feel, ensuring the final narrative is engaging and impactful. By leveraging AI-driven insights, Mighty Media enhances their creative process and delivers high-quality content more efficiently.
Brainstorming a vision statement with Copilot
Mighty Media wanted to change their company vision statement, but this historically took five people working for days, and the result was often something that no one could remember the following day. "We wanted something with a softer, more inclusive tone that aligns with our long-term goals,” Scott shared.
Scott decided to enlist Copilot asking it to look at their current vision statement and website, then generate a new statement that more closely aligned with what “it knows” about their company. He requested ten different examples and asked for something that “sings and is memorable.” Copilot generated several examples they could use as a jumping off point to iterate upon, resulting in a memorable and aligned vision statement.
Continuing Innovation with AI
By embracing AI and the M365 suite, Mighty Media has not only enhanced its creative capabilities but also modernized its operations, positioning itself as a leader in the digital production industry. Stay tuned for the next edition where we will explore how Bread n Butter, another key player in advertising, leverages AI to optimize their operations.
Take Action
Don't miss out on the opportunity to transform your business with Microsoft 365 Copilot. Learn more about how Copilot can help you achieve your goals, sign up for a trial, or contact our team for a personalized demo.
Try out some of the ways Mighty Media used Microsoft 365 Copilot
- Catch up on meetings and tasks with Copilot in Team
- Co-create marketing content with Business Chat
- Expedite drafting, editing, and proofreading content with Copilot in Word
Learn more about Microsoft 365 Copilot, get pricing, and give it a try
Become a Copilot power user!
- (New every week) Try a new proven Copilot productivity tip to get time back for more important work
- (New) Get your one-stop guide to successfully deploy Copilot with the Copilot Success Kit
- Join the SMB Copilot Community to learn directly from Microsoft experts and your peers
Here's the latest news on how Microsoft 365 Copilot can accelerate your business
We had another epic month for M365 Copilot with many announcements at Ignite 2024, all aimed at empowering IT teams and enhancing productivity. Here are the key highlights:
- Copilot Actions: Automate repetitive tasks with simple prompts, such as receiving daily summaries of action items or automating customer meeting prep
- New Agents: Unlock SharePoint knowledge, provide real-time language interpretation in Teams meetings, and automate employee self-service
- Copilot Control System: Manage Copilot and agents securely with tools to ensure effective and safe usage
- Enhanced Performance: Copilot's responses are now twice as fast, with nearly three times higher satisfaction. Hundreds of new features address work's biggest pain points
- Copilot Pages: A dynamic canvas for AI collaboration, allowing users to create interactive flow charts, code blocks, and more, drawing from data across Microsoft Graph
These new features and improvements empower all employees with their personal AI assistant and transform every key business process with agents.
Learn more about tips and use cases of Copilot by SMBs in this 45-minite session:
- Accelerating growth with AI-first strategies for small and medium businesses: Discover how businesses unlock ROI with Microsoft 365 Copilot. Explore innovative use cases and outcomes from AI-first companies using Copilot to drive growth and innovation. Watch recording
Don’t miss out on more ways to purchase Microsoft 365 Copilot
- You can now self-purchase Copilot directly without an Admin. Starting December, as a Microsoft 365 Business user, you will have the added convenience of self-purchasing Copilot when signed in at microsoft365.com/copilot (or simply send a license request to your admin for them to manage in the admin center.)
- Starting December, you can also choose to pay monthly instead of making a full annual payment upfront, allowing for more manageable monthly payments.
If you prefer to work with a partner for support, reach out to a Microsoft Cloud Solution Partner to learn more about the Getting Started with Copilot for Microsoft 365 15% off offer.
With this, we will take a break in December and return with our customer story Bread n Butter, another key player in advertising, in January!
Angela Byers
Microsoft
Senior Director, Copilot & Growth Marketing for SMB
Let's connect on LinkedIn
Meet the team
The monthly series, Grow Your Business with Copilot for Microsoft 365, is brought to you by the SMB Copilot marketing team at Microsoft. From entrepreneurs to coffee connoisseurs, they work passionately behind the scenes, sharing the magic of Copilot products with small and medium businesses everywhere. Always ready with a smile, a helping hand, and a clever campaign, they're passionate about helping YOUR business grow!
From left to right: An image of the SMB Copilot team at Microsoft, with Angela Byers, Mariana Prudencio, Elif Algedik, Kayla Patterson, Briana Taylor, and Gabe Ho.
About the blog
The Grow Your Business with Microsoft 365 Copilot blog aims to inspire and delight you with insights and stories on how AI is changing the game for business. This monthly series is designed to empower small and mid-sized businesses to harness the power of AI at work. Each month, we feature scenarios where an SMB is using AI to transform, scale, and grow.
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