Based on partner feedback, adjustments are being made to the MAU growth and deployment requirements
Microsoft is updating performance criteria for the Small and Midsize Business (SMB) Management specialization to better align with how partners go to market. Starting March 27, 2026, we're reducing the monthly active user (MAU) growth requirement from 35% to 15% and increasing the deployment requirement from 10 to 15 deployments.
The revised criteria, which are based on partner feedback, emphasize new customer deployments while maintaining a focus on overall performance. The updates help ensure the SMB Management specialization continues to represent partners who meet the highest standards for service delivery and support.
Review your current progress toward the SMB Management specialization in Partner Center and adjust your deployment and growth strategy to align with the updated criteria.
Microsoft